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AI vs. Human Content: Which Is Good For SEO & Engagement?

Explore the differences between AI and human content in this blog. Let's find out which is the better option for you: AI vs. Human Content


Githu Ravikkumar

Published Date:

May 13, 2024

 An image with the text "Who Writes Better Content, AI or Humans?" featuring a woman and a robot both using laptops on a light blue background, including the GravityWrite logo.
 An image with the text "Who Writes Better Content, AI or Humans?" featuring a woman and a robot both using laptops on a light blue background, including the GravityWrite logo.

Introduction to AI Vs. Human Content

Currently, 47% of marketers use AI to craft content, and 58% of businesses employ AI for content research. If you haven’t yet started using AI, you might be missing out on significant benefits. But the question remains: Does AI truly outperform humans in creating content that resonates deeply with audiences?

In this blog post, we will dive into the nuances of using AI in content marketing. We’ll analyze everything, from efficiency and cost to creativity and emotional depth. This comparison will help you understand the best approach for your content needs, whether you're a seasoned marketer or just starting out.

Stay with me because, by the end of this blog, you might discover new strategies to enhance your content generation process, blending the best of AI intelligence and human creativity.

Let’s explore the capabilities and limitations of AI in content creation and see how it competes against the traditional intelligence of human content writers.

Understanding AI-Generated Content

As the name suggests, AI-generated content means using AI writing softwares to create various types of content like texts, images, audio, and many others. These tools analyze existing data to generate new content that is similar in style, structure, and context.

How does it work?

When it comes to textual content, GPT (Generative Pre-trained Transformer) is one of the most common models. They learn patterns and links within the data on which they are trained and can generate new content based on the user prompts they receive. However, the generated content might not be accurate, and human touch is often required.

Benefits of using AI-generated content:

Here are some benefits of using AI in your content marketing strategy:

  1. Efficiency: AI generates content quickly, significantly speeding up generation times, and making it ideal for time-sensitive situations.

  2. Scalability: AI can produce large amounts of content tirelessly, making it perfect for brands.

  3. Cost-Efficient: AI reduces the cost of content production, offering a budget-friendly solution for companies running on a tight budget.

  4. Consistency: AI maintains a uniform style and quality, ensuring all content meets the requirements with minimal need for edits.

  5. Personalization: AI tailors content based on user data, enhancing engagement and customized communication.

  6. Processing Capabilities: AI can process large data sets quickly to generate informative content.

  7. Multilingual: AI can produce content in multiple languages, expanding audience reach.

Limitations of AI-Generated Content:

AI is helpful. However, it does have some limitations that you should be aware of when using it in your content marketing strategy.

  1. Context Understanding: AI can’t often fully understand and interpret complex contexts and nuances that humans understand.

  2. Content Accuracy: There is a risk of AI providing inaccurate information, especially if the input data is poor.

  3. Not Updated as per Current Trends: The knowledge of AI is often restricted. For example, ChatGPT 3.5’s training data is updated only up to January 2022 and ChatGPT 4’s knowledge update was up to December 2023. This means that the AI will not provide the correct answer to questions about events after the mentioned period.

  4. Creative Depth: AI struggles with creativity, unable to mimic the fresh and out-of-the-box thoughts and ideas of humans.

  5. Emotional Intelligence: AI cannot replicate the emotional intelligence required to create content that resonates on a human level.

  6. Ethical Judgment: AI might lack the ethical judgment necessary to understand and carefully address sensitive topics.

  7. Authenticity: Content created by AI may lack genuineness, as it cannot share personal experiences.

  8. Legal and Ethical Issues: Issues regarding the ownership and originality of AI-generated content can be problematic.

  9. Oversight Requirement: AI-generated content often requires human supervision to ensure relevance, accuracy, and appropriateness.

Understanding Human Written Content

Human-written content refers to any form of content—such as articles, books, blogs, scripts, poetry, reports, and more—that is created by humans rather than generated by artificial intelligence and other similar systems.

Benefits of Human Content

  1. Emotional Intelligence: Human content creators excel at writing content that resonates with audiences on a personal level.

  2. Creative Originality: Humans can think outside the box and produce original, inventive ideas that AI cannot truly replicate.

  3. Cultural Nuance: Human writers are good at analyzing and incorporating cultural differences and similarities that AI often omits.

  4. Ethical Judgement: Humans can think and make ethical decisions in their content creation process.

  5. Adaptive Learning: Human content creators can learn from feedback and adapt their style, which AI cannot match.

  6. Story-telling: Skilled human writers are experts in crafting compelling narratives to engage with the audience better.

  7. Trust and Credibility: Content produced by humans often carries more credibility, especially on sensitive topics.

  8. Personal Touch: Human-generated content can offer a unique personal touch, whereas AI content might not sound personal unless it is edited by a human.

Limitations of Human Content

Producing quality content takes time, and human creators cannot match the speed of AI in generating output. Here are some specific limitations:

  1. Time Constraints: Producing quality content takes time, and human creators cannot match the speed of AI in generating output.

  2. Scalability Issues: Unlike AI, humans cannot scale up their content production without additional resources.

  3. Cost: Human content creation is typically more expensive than AI due to labor costs and the need for benefits, training, and workspace.

  4. Consistency: Maintaining a consistent quality and style can be challenging for human writers, especially across large volumes of content.

  5. Productivity: Humans can have off days, health issues, and other commitments that affect efficiency.

  6. Errors: Human errors are inevitable and can be significant depending on the error.

Guidelines for Integrating AI into Content Creation

By following these steps, you can skillfully integrate the goodness of both AI and human intelligence. Here is a crisp guide on how to do it according to my knowledge:

  1. Define Clear Objectives: Set the goals you want to achieve with AI, whether it's improving production speed, enhancing content quality, or personalizing user experiences.

  2. Choose the Right AI Tools: Research and select AI tools that align with your content creation needs and objectives. Consider factors such as accuracy, scalability, ease of integration, and compatibility with existing systems.

  3. Combine AI with Human Expertise: Remember that AI is a tool to help you with the content generation process. So, don’t rely solely on AI tools.

  4. Provide the Right Input: As AI tools rely on user input, the quality of the output varies based on the user input.

  5. Understand the Technology: Understand how AI tools work and their capabilities and limitations. It will help you leverage the technology effectively.

  6. Train and Customize: Train the AI model with your specific data and requirements to improve its accuracy and relevance to your content needs.

  7. Avoid using AI for sensitive topics: If you know a topic is sensitive, it is better to use your reasoning than rely on AI tools as these tools might not understand the sensitivity of the topic and give wrong information.

Seems a little too much? Here is a shortcut: You can use our human written blog post tool to create content without sounding robotic that can pass even AI content detectors.

This tool is one of the most sought-after tools from GravityWrite, an AI writing assistant that offers over 250 free AI tools and is soaring, having crossed 1 million users globally. It is trusted by many companies and marketers.

Image of the GravityWrite website homepage promoting AI-enhanced content creation with a clickable Iron Man chatbot image offering help.

Here is a step by step instruction:

  1. Open GravityWrite and select "Start for free."

  2. Sign up using your Google account by choosing “Sign up for Google.”

  3. Complete registration to receive 2,000 free words.

  4. Login and go to the GravityWrite dashboard.

  5. Explore and select from 11 tools to generate blog content.

  6. Input your topic in the “Human-written Blog Post” tool and generate content.

  7. Edit if needed and then copy or export the content to use on your blog.

GIF of a writing process on the GravityWrite's Human Written Blog Post tool, showing a progress bar and the title 'Importance of time management'.

Now, let us check if the content sounds like human-written using SEO.AI’s AI content detector tool.

Image of the SEO.ai website's Free AI Content Detector Tool page, featuring a text box for input and a green 'Test AI-content probability' button.

As you can see, the content sounds more like a human. Upon editing the generated content, you can create high-quality AI content using AI. 

Want to know how? Check out my other blog post, where I have given more tips and tricks to use the tool and craft your AI content to perfection.

Future Trends: What Can You Expect from AI Content Writing Tools?

In the future, AI will improve how it tailors content to suit each person's taste, needs, and culture, making things more interesting and favorable for everyone. AI won't just create text; it'll also make pictures, videos, sounds, data charts, and even complex infographics with higher accuracy.

AI models might ensure that the information shared is true and fair. It will also help us choose the best content by analyzing the trends and data.

We'll probably see new rules as generative AI tools start creating more content. It will also get better at understanding and speaking different languages in a way that feels more natural. And it's important that, as AI grows, it follows clear ethical rules, especially when dealing with important and stimulating topics.

This means being open, responsible, and keeping information safe. All these changes point to a future where AI does more than just create; it improves content in ways that are better for everyone.

This collaboration is the key to outstanding content that resonates with readers on a deeper level. So, while we expect AI's evolution, let's not forget that AI content with a human touch is, and always will be, a must.

Comparative Analysis: AI Vs. Human Content

While comparing AI vs. human writing, let's look at where each excels and where they falter. Below is a clear comparison of how AI tools perform against what humans can do in various aspects:

Now, let us head to the comparison.

This comparative analysis will show that AI tools are better in terms of efficiency, cost, and scalability. However, human content creators still hold the edge in creativity, emotional intelligence, and nuanced personalization. 

S. NoAspectAI ContentHuman Content
1Quality of ContentAI writes correctly and has the facts right, but it might not get the deeper meaning or details.People can give more thought to what they write, adding deeper understanding and ideas about what things mean.
2Speed and EfficiencyAI works fast and gets writing done in a few minutes.People take more time to write because they need to think, research, and write carefully.
3ScalabilityAI can write a lot about many things at once.If people write a lot about many things, it takes a lot more time and effort.
4CostAfter setting up AI, it’s cheap to keep making more content.Paying people for their work means it costs more to make content.
5Creativity and InnovationAI can spot patterns and make content, but it’s not new or different.People can come up with new ideas and write creatively.
6Reliability and AccuracyAI is good at working with data but might get things wrong if it doesn’t understand well.People can check facts from different places and think clearly to make sure what they write is right.
7PersonalizationAI tries to match what it writes to what it thinks a person likes, but it might not always work.People can understand who they are writing for and make it fit just right for them.
8Ethical ConsiderationsAI could be used in the wrong way to make things look biased.People try to do the right thing when reporting. But sometimes, they might take others' work as their own.

It Is Not AI vs. Human Content, But AI and Human Content!

As we wrap up, let’s remember it's not AI vs. human content; it’s about combining their strengths. AI brings speed and efficiency to the table, churning out drafts at a pace no human can match. This can be a game-changer in content marketing, especially when quick turnarounds are critical.

However, AI does have its limitations. It might miss the mark on nuances that only the human touch can provide, such as empathy and ethical judgment. While AI can suggest ideas based on data, it can't replace the creativity and personal experience that human content creators bring.

And yet, as AI continues to advance, we can look forward to even smarter and more intuitive tools. These advancements are exciting and are likely to become some of the best AI tools for business. But even with advanced technology like AI, human knowledge remains essential.

By adopting both AI and human capabilities, you strike a balance—using AI for its computational power and humans for their irreplaceable creative spirit and intuitive thinking. To achieve this balance effortlessly, consider using GravityWrite. It is one of the best AI content generators, creating content that feels less robotic and more natural. As a result, you reap the benefits of both AI and human content.

The best part? The tool is free to use, and it does not require a credit card to start. Plus, you get 2,000 words for free every month just by signing up.

What are you waiting for? Create an account for free and start creating AI content that reads like it was written by a human.

FAQs on AI Vs. Human Content

  1. Can AI create content that feels as genuine as something a human would write?

    While AI can produce content that is informative and helpful, it may lack the depth, nuance, and emotional resonance that human writers bring to their work. So it better give your inputs or tweak the content to better suit your needs.

  2. Will AI eventually replace human content creators?

    Artificial intelligence isn't likely to entirely replace human content creators. It works more as a tool to streamline and fasten the content creation process, allowing humans to focus on aspects that require creativity and intuitive thinking.

  3. How does AI-generated content impact SEO?

    AI-generated content can be optimized for search engines, potentially improving SEO. However, search engines like Google prioritize high-quality, valuable content for users. To be on the safe side, you need to optimize your content according to user intent to rank higher.

  4. What are the benefits of AI-generated content?

    AI content can be produced faster and potentially on a larger scale than human-generated content. It can also analyze data to create highly personalized content. Also, AI tools are easy to use and beginner-friendly. It is much cheaper than having a skilled content writer around.

  5. Is it cost-effective to use AI for content creation?

    Using AI for content creation can be cost-effective, especially for generating large volumes of content. However, human content writers provide depth, creativity, and emotional engagement to the content, which is non-negotiable.

  6. Why do some people prefer human-generated content over AI-generated content?

    Many people value the unique perspectives, emotional depth, and creativity that human content writers bring. Human-generated content can better capture and convey nuances, humor, empathy, and other qualities that AI struggles to replicate as effectively.

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