Top 5 Google Ads Tools You Need to Try in 2024

Discover the essential Google Ad Tools you never knew you needed! These powerful tools can transform your advertising strategy, helping you reach your target audience more effectively and maximize your return on investment.


Githu Ravikkumar

Published Date:

Nov 23, 2023


Last Modified:

May 30, 2024

An illustration of a man with a few icons above his head indicating the text 'Transform your Google Ads with these Google Ad Tools."
An illustration of a man with a few icons above his head indicating the text 'Transform your Google Ads with these Google Ad Tools."

An introduction to Google Ads

Are Google ads worth it?

We get asked this question way too often.

You can bet on it if you do it correctly and smartly! 🤯

There are so many myths and speculations revolving around Google ads. But let me tell you that Google ads can transform your business and give you better profit and ROI. (All if you do it the right way.)

Here comes a genuine question: How do you do it correctly when the word ‘ads’ has become so expensive and overwhelming to even start with? 

That’s when technology can become your savior! 

There are a whole range of Google ad tools that you can use to transform the way that you are doing your Google ads.

Want me to spill the tea? 😉

Hang tight, as we are going to explore the top 5 Google ad tools for 2024.

1. GravityWrite

A great Google Ads campaign without great Ad copy? What a joke!

Your Google Ad copies must be optimized to perfection for your ads to work the way you want them to.

Well, not everyone is a renowned marketer, right? In that case, how can you craft killer ad copies without getting exhausted? 

Worry no more. That's why we have introduced GravityWrite, a super smart AI content writer and generator that has more than 200+ free ai tools that can generate more than just your Google Ad Copies.

Our tool can create flawless and magnetic Google Ad headlines and descriptions that can talk to your target audience, make your product or service reach them, and encourage them to act. 

Too good to be true, you think?

Well, it is a fact, and now let us see how.  

How do you do it?

Considering crafting ad copies a nightmare? Not anymore; follow these simple steps and make it a breeze.

All that's left to do is head over to GravityWrite's website and click the 'Start For Free' button.

A snapshot of GravityWrite's homepage with a free sign-up button and a wizard character illustration in a chatbot asking users to click

We've made the account creation process as simple as possible for you; simply click 'Sign Up with Google', complete the sign-up process, and you're done!

A snapshot of GravityWrite's signup page with a ‘create account’ button, a form, and a signup with Google button.

Look for the Google Ad Copy Generator tool in the tools section, answer a few simple questions, and hit enter.

Picture of GravityWrite's Google Ad Tool with fields for focus keywords, target audiences, advertising goals and settings, and a list of headlines and descriptions

Not only that, you get access to another tool named 'Google Ads Pro,' which is a paid tool using which you can generate high-performing, emotionally engaging copies that your target audience can't resist.  

A picture of GravityWrite's Google Ad Pro Tool with fields for the topic of your ad copy, a create content button, and a list of headlines and descriptions.

This tool is in its league; it generates a set of 7 headlines and descriptions and suggests a set of 3 headlines and descriptions that could perform the best.


Okay, now the pricing part. Because at the end of the day, it all comes down to money, right? 💰

What if we tell you that you can get 2,000 words per month for FREE by just signing up? Also, the paid plans start at $19, which is more affordable than most of the AI writers out there.

Yes, we are for real. 

So, we feel that there is no need for you to think further, as GravityWrite’s Free Google Ad Copy Generator would have probably checked all your boxes. 

Sign up now and get your hands on GravityWrite’s Google Ad Tools at once.

2. Google Ads Planner

Google Ads Planner is Google’s free tool exclusively meant for keyword planning. This is an OG Google Ads tool used by marketers from across the globe. 

This tool can be handy for generating a bunch of keywords, setting up, and executing your Google ad campaigns. However, this tool might not be enough to get started, as you’d need more keywords to target at a higher level.

Now, let us see how to do it with ease.

Navigate to Google Ads Planner’s website and sign in using your Gmail account—it is that simple.

You will find the keyword planner in the tools section.

Picture of Google Keyword Planner Tool’s UI with menu/icons and keyword planner interface to find new keywords, get search volume and forecast

You can choose to scoop up new keywords or get search volume and forecasts to fine-tune your keyword strategy.

To tweak your keyword strategy even further, you can also use GravityWrite’s Long Tail Keyword Generator, which lets you find the search intent as well.

3. Wordstream

Wordstream is a smart tool that can transform the way that you have been doing your Google ads—believe us or not.

A picture of Wordstream Tool asking the audience to get their free Google Ads report and an illustration of a graph on the right

This particular tool was not more than just a keyword research tool, but in no time it transfigured into a full suite of advertising services and solutions with noteworthy free tools, including their award-winning Facebook Ads and Google Ads Performance Graders.

Curious and excited? Well, we are! 🤩

Getting your work done using their Google Ads Performance Grader is like a piece of cake; connect your Google Ads account with the tool and wait for a minute, and you’ll have an in-depth analysis of your Google Ads. 

The best part is that you can learn as you work with the tool and get access to free PPC courses from the PPC university powered by Wordstream.

All these features make this tool one of the significant Google ad tools that you need to try in 2024.

4. Semrush

Do I even need to explain this? 🤷🏻

Well, Semrush has become a must-have marketing tool for every marketer out there.

SEO, Social media, PPC, Content marketing—in short, Semrush has something for every aspect of marketing for marketers.

A picture of the Semrush Advertising Research interface with options under the menu for advertising and Amazon’s sample report for reference

And now, what does it provide for all the Google ad enthusiasts?

  1. Advertising Research: Find out what's in and out about any domain’s search engine performance (even your competitors 🫣. Get to know their ad copies, pages ranked, position changes, competitors, ad history and many more.

  2. Display Advertising: Peek into your competitor's display, social, and video ads via Semrush’s AdClarity.

  3. PLA: If you run an e-commerce business that relies on Google shopping ads, this Semrush’s feature can be a lifesaver for you. You get to analyze the performance of competitors' Google Shopping ad campaigns. Not only that, you can find the exact keyword for which your competitor is ranking, the corresponding URL, change in position, and price all in one structured table. 

  4. PPC keyword Tool: Making keyword categorization easy and straightforward—You can effortlessly set up your Google Ad campaigns at a campaign level and group level, even set negative keywords, and directly export everything to your Google Ads editor. 

  5. Ads History: Want to have a look at all the previous Google ads for your keyword? Semrush’s Ads History tool makes it possible. Just enter your keyword and press enter, and you will have a bunch of data.

Overwhelming, isn't it?

Semrush is indeed a potential Google Ads tool that can benefit marketers holistically to lighten up their PPC campaigns.

5. Shown

Shown is one smart tool that performs criminally well in automating all your ads. 

If you are someone who constantly feels frustrated with maintaining multiple ad channels, this tool is for you.

You can run ads that attract your customers like magnets and convert visitors into customers before you even realize it.

The steps are simple and beginner-friendly as well: Pick your Google ad goal, Set your target audience, Provide the keywords that you want to target, and that's it.

This app eliminates the struggle of maintaining multiple ad accounts and ad amounts. Add balance to the app, and the app will smartly distribute it across platforms. 

A picture of Stream Tool asking the audience to let AI run their ads and attract customers with a mostly white background with menus at the top and CTA in the middle.

How Much Does These Google Ad Tools Cost?

The pricing of these Google ad tools varies significantly depending on the specific tool and the features it offers. However, it's essential for businesses to carefully evaluate their needs and budget when choosing the right Google Ad tool to optimize their advertising campaigns effectively. 

S. NoName of the Google Ad ToolFree Plan Available?Cost of Paid Plan ($/month)Important Paid Plan Features
1GravityWriteYesStarts at $19Access to Google Ad Copy Generator tool, Google Ads Pro for high-performing copies, 2,000 words per month for free
2Google Ads PlannerYesFree, as of nowKeyword planning and forecasting, Integration with Google Ads
3WordstreamNoN/AKeyword research and optimization, In-depth analysis of Google Ads, Access to PPC courses
4SemrushNoStarts at $99.95Advertising research, Display advertising analysis, PLA analysis for e-commerce, PPC keyword tool, Ads history analysis
5ShownYesStarts at $12/monthAutomated ad management, Target audience selection, Keyword targeting

Start Running Google Ads Smartly With These Google Ad Tools

No doubt, technology is improving and evolving. If you are someone who is always looking for better ways to improve your ad strategy, you need all the tools listed above. 

An ad cannot perform well without a copy that sells, so we recommend using GravityWrite to generate ‘that’ captivating ad copy that can converse with your audience.

On the other hand, you can also use similar Google Ad tools that you think will elevate your PPC marketing strategy. More awesome tools and techs will bloom in the future. 

So let us keep an eye on them all and adapt ourselves according to the newly improved landscape.

FAQ on Google Ad Tools:

  1. Why are Google Ad Tools important, and why should I use them?
    Consider them your Google Ad Assistant; it will simplify your Google Ad setup experience as they use sophisticated technologies like artificial intelligence. However, it is important to understand your needs and choose the right tool.

  2. How does GravityWrite help me do my Google ads better?
    GravityWrite crafts amazing Google Ad copies that are magnetic, attractive, and emotionally captivating. Using them on your Google Ads will make your ads stand out and get you more profits.

  3. Are these tools helpful for beginners?

    One good thing about these Google Ad tools is that they are straightforward and have a clean interface, which makes beginners familiar with the tool.

  4. What is the character length for Google Ads?
    It's crucial to stick to character limits in Google Ads: Headlines 1, 2, and 3 each have a 30-character limit; Descriptions 1 and 2, have a 90-character limit; and Paths or Destination URLs, have a 15-character limit each.

  5. What are the different types of Google Ads?
    Google Ads offers various types of ads, such as search ads, display ads, video ads, shopping ads, app ads, local ads, smart campaigns, and discovery ads, each designed for different advertising goals and formats. We recommend understanding the goal of your campaign and carefully selecting the ad type.

  6. Is GravityWrite suitable for businesses of all sizes?

    Yes, GravityWrite is suitable for businesses of all sizes. Its scalability and affordability make it a viable option for small businesses, while its comprehensive features cater to the needs of larger organizations.

  7. Can I generate my Google Ad copies for free?
    Absolutely, create an account, get 2,000 words for free per month, and generate your ad copies for free using GravityWrite.

stay in the loop

Subscribe for more inspiration.