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10 Google Ads Tools To Increase Business ROI & Traffic

Master Google Ad Tools Like a Pro! In this blog, I'll share 10 must-use Google Ad Tools that can help you boost your ad revenue.

Published Date:

Nov 23, 2023

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Last Modified:

Feb 10, 2025

snapshot of a laptop displaying the Google Ads logo, surrounded by icons of various Google ads tools on a vibrant purple gradient background
snapshot of a laptop displaying the Google Ads logo, surrounded by icons of various Google ads tools on a vibrant purple gradient background

There are many myths about Google Ads. One such myth is that “Google ads are not worth it and will not be relevant in 2025.”

Here is something that you need to know:

image of Google Ad Statistics from GravityWrite highlighting that over 1 million businesses use Google ads, with SMBs investing $9-10K monthly.

These stats show that Google Ads are one of the most popular business advertising platforms. So my answer is: “Google ads can transform your business (if you do it correctly).”

Here's a question: How do you do it correctly when Google ads have become so expensive and overwhelming? To help you out, I spent hours finding AI tools for Google Ads to advertise your products/services like a pro. 

Hang tight as I will explore the top 10 Google Ads tools you should not miss this year.

There are many myths about Google Ads. One such myth is that “Google ads are not worth it and will not be relevant in 2025.”

Here is something that you need to know:

image of Google Ad Statistics from GravityWrite highlighting that over 1 million businesses use Google ads, with SMBs investing $9-10K monthly.

These stats show that Google Ads are one of the most popular business advertising platforms. So my answer is: “Google ads can transform your business (if you do it correctly).”

Here's a question: How do you do it correctly when Google ads have become so expensive and overwhelming? To help you out, I spent hours finding AI tools for Google Ads to advertise your products/services like a pro. 

Hang tight as I will explore the top 10 Google Ads tools you should not miss this year.

There are many myths about Google Ads. One such myth is that “Google ads are not worth it and will not be relevant in 2025.”

Here is something that you need to know:

image of Google Ad Statistics from GravityWrite highlighting that over 1 million businesses use Google ads, with SMBs investing $9-10K monthly.

These stats show that Google Ads are one of the most popular business advertising platforms. So my answer is: “Google ads can transform your business (if you do it correctly).”

Here's a question: How do you do it correctly when Google ads have become so expensive and overwhelming? To help you out, I spent hours finding AI tools for Google Ads to advertise your products/services like a pro. 

Hang tight as I will explore the top 10 Google Ads tools you should not miss this year.

10 Google Ads Tools: A 60-Second Rundown ⏱️

S. NoTool's NameFree PlanPaid Plan ($/month)Best ForFeaturesIntended For
1GravityWrite1,000 words/monthStarts at $15Creating high-quality ad copiesAI ad copy generator, ad hooks, audience targeting, landing page copywritingMarketers and advertisers
2Semrush10 analytics reports/day, 1 projectStarts at $139.95Comprehensive PPC and SEO toolsAdvertising research, keyword tracking, PLA analysis, competitor PPC insightsAgencies and PPC professionals
3ShownNone₹799/mo (Basic)Managing multiple ad channelsAutomated ad creation, budget management, performance insightsSmall businesses and marketers
4Google Keyword PlannerCompletely freeFreeKeyword researchDiscover new keywords, performance forecasting, and cost estimatesAll businesses using Google Ads
5SpyFuNoneStarts at $39Competitive analysisKeyword research, competitor ad tracking, SEO Kombat, PPC insightsSmall and medium businesses
6OptmyzrNoneStarts at $249Advanced PPC optimizationOne-click optimizations, automation scripts, customizable reportsAgencies and large PPC teams
7Unbounce14-day free trialStarts at $99Landing page optimizationDrag-and-drop builder, responsive design, A/B testing, 50+ integrationsMarketers and advertisers
8Adcreative.ai7-day free trialStarts at $39Creating ad creativesAI-powered ad creatives, conversion scoring, creative utility suiteE-commerce businesses and agencies
9AdzoomaFree PPC reports, analysis, unlimited accountsStarts at $69Simplifying ad managementAI-powered recommendations, PPC performance reports, automation, multiple account managementSmall and medium businesses
10AnswerThePublic3 searches/dayStarts at $5Keyword and audience insightsSearch query insights, keyword discovery, long-tail keyword suggestionsContent creators and marketers

1. GravityWrite

A Google Ads campaign can’t be successful without great content. Your Google Ad copies must be optimized to perfection so that your ads work how you want them to. 

GravityWrite is an AI writing tool with over 250+ free AI tools that can generate more than just your Google Ad Copies. Here are the Google AdWords tools that GravityWrite offers:

  • Google Ad Copy

    Generates relevant, SEO-friendly, and multi-lingual headlines and descriptions about your business. Enter the focus keyword, target audience, and the goal of your ad.

    snapshot of GravityWrite's Google Ad Copy tool generating headlines for mineral sunscreen targeting skincare enthusiasts to increase sales.
  • Ad Hook Creator:

    A hook is the first sentence of your content that grabs the reader’s attention. With GravityWrite’s Ad Hook Creator, you can create ad hooks in 30 languages and 25 tones. Simply enter your keyword, goal, and target audience.

    snapshot of GravityWrite's ad hook creator tool generating ad copy for a female boutique selling indo-western clothing from XS to 10XL.
  • Find User Pain Point:

    Identifying user pain points in Google ad copies helps grab attention, increase clicks, and boost conversions by showing that you understand their needs. GravityWrite’s Find User Pain Point tool will identify your users' pain points with a few details.

    napshot of GravityWrite's user pain point analysis tool showing insights for a female boutique selling indo-western clothes in Seattle.
  • Google Ads Pro:

    This tool is the same as the Google ad copy creator I explained earlier. However, this tool, Google Ads Pro, will specifically generate emotionally engaging headlines and descriptions, suggest the best 3, and give feedback.

    screenshot of GravityWrite's Google Ads Pro tool generating AI marketing tool ad headlines and descriptions for better campaign engagement.

Pricing:

Free plan: 1,000 words/mo. 

Paid plans: Start at $15. (Yearly plan)

Learn more: GravityWrite Pricing

A Google Ads campaign can’t be successful without great content. Your Google Ad copies must be optimized to perfection so that your ads work how you want them to. 

GravityWrite is an AI writing tool with over 250+ free AI tools that can generate more than just your Google Ad Copies. Here are the Google AdWords tools that GravityWrite offers:

  • Google Ad Copy

    Generates relevant, SEO-friendly, and multi-lingual headlines and descriptions about your business. Enter the focus keyword, target audience, and the goal of your ad.

    snapshot of GravityWrite's Google Ad Copy tool generating headlines for mineral sunscreen targeting skincare enthusiasts to increase sales.
  • Ad Hook Creator:

    A hook is the first sentence of your content that grabs the reader’s attention. With GravityWrite’s Ad Hook Creator, you can create ad hooks in 30 languages and 25 tones. Simply enter your keyword, goal, and target audience.

    snapshot of GravityWrite's ad hook creator tool generating ad copy for a female boutique selling indo-western clothing from XS to 10XL.
  • Find User Pain Point:

    Identifying user pain points in Google ad copies helps grab attention, increase clicks, and boost conversions by showing that you understand their needs. GravityWrite’s Find User Pain Point tool will identify your users' pain points with a few details.

    napshot of GravityWrite's user pain point analysis tool showing insights for a female boutique selling indo-western clothes in Seattle.
  • Google Ads Pro:

    This tool is the same as the Google ad copy creator I explained earlier. However, this tool, Google Ads Pro, will specifically generate emotionally engaging headlines and descriptions, suggest the best 3, and give feedback.

    screenshot of GravityWrite's Google Ads Pro tool generating AI marketing tool ad headlines and descriptions for better campaign engagement.

Pricing:

Free plan: 1,000 words/mo. 

Paid plans: Start at $15. (Yearly plan)

Learn more: GravityWrite Pricing

A Google Ads campaign can’t be successful without great content. Your Google Ad copies must be optimized to perfection so that your ads work how you want them to. 

GravityWrite is an AI writing tool with over 250+ free AI tools that can generate more than just your Google Ad Copies. Here are the Google AdWords tools that GravityWrite offers:

  • Google Ad Copy

    Generates relevant, SEO-friendly, and multi-lingual headlines and descriptions about your business. Enter the focus keyword, target audience, and the goal of your ad.

    snapshot of GravityWrite's Google Ad Copy tool generating headlines for mineral sunscreen targeting skincare enthusiasts to increase sales.
  • Ad Hook Creator:

    A hook is the first sentence of your content that grabs the reader’s attention. With GravityWrite’s Ad Hook Creator, you can create ad hooks in 30 languages and 25 tones. Simply enter your keyword, goal, and target audience.

    snapshot of GravityWrite's ad hook creator tool generating ad copy for a female boutique selling indo-western clothing from XS to 10XL.
  • Find User Pain Point:

    Identifying user pain points in Google ad copies helps grab attention, increase clicks, and boost conversions by showing that you understand their needs. GravityWrite’s Find User Pain Point tool will identify your users' pain points with a few details.

    napshot of GravityWrite's user pain point analysis tool showing insights for a female boutique selling indo-western clothes in Seattle.
  • Google Ads Pro:

    This tool is the same as the Google ad copy creator I explained earlier. However, this tool, Google Ads Pro, will specifically generate emotionally engaging headlines and descriptions, suggest the best 3, and give feedback.

    screenshot of GravityWrite's Google Ads Pro tool generating AI marketing tool ad headlines and descriptions for better campaign engagement.

Pricing:

Free plan: 1,000 words/mo. 

Paid plans: Start at $15. (Yearly plan)

Learn more: GravityWrite Pricing

2. Semrush

Semrush has become one of the Google AdWords tools for every marketer. It has something for every aspect of marketing for marketers. 

  • Advertising Research: Find out in and out about any domain’s search engine performance (even your competitors. Learn their ad copies, page rankings, position changes, competitors, ad history, and more.

    screenshot of an advertising research dashboard showing Amazon.com’s keyword data, traffic cost trends, and position changes over time.
  • PLA: Analyze the performance of competitors' Google Shopping ad campaigns. You can find the exact keyword for which your competitor ranks, the corresponding URL, the change in position, and the price in one table. 

  • PPC Keyword Tool: Makes keyword categorization easy by setting up campaigns at campaign and group levels, even setting negative keywords, and directly exporting everything to your Google Ads editor. 

  • Ads History: Semrush’s Ads History tool makes checking all the previous Google ads keywords possible. Just enter your keyword and press enter, and you will have a bunch of data.

  • Ad clarity: An advertising intelligence tool by Semrush to check how much competitors have spent on their ads and more as a report. This will be helpful to strategize your ad plan.

Pricing:

Free plan: 

  • Analytics reports per day: 10, 

  • one Project 

  • Position Tracking:  10 keywords

Paid plans: Starts at $139.95/mo.

Semrush has become one of the Google AdWords tools for every marketer. It has something for every aspect of marketing for marketers. 

  • Advertising Research: Find out in and out about any domain’s search engine performance (even your competitors. Learn their ad copies, page rankings, position changes, competitors, ad history, and more.

    screenshot of an advertising research dashboard showing Amazon.com’s keyword data, traffic cost trends, and position changes over time.
  • PLA: Analyze the performance of competitors' Google Shopping ad campaigns. You can find the exact keyword for which your competitor ranks, the corresponding URL, the change in position, and the price in one table. 

  • PPC Keyword Tool: Makes keyword categorization easy by setting up campaigns at campaign and group levels, even setting negative keywords, and directly exporting everything to your Google Ads editor. 

  • Ads History: Semrush’s Ads History tool makes checking all the previous Google ads keywords possible. Just enter your keyword and press enter, and you will have a bunch of data.

  • Ad clarity: An advertising intelligence tool by Semrush to check how much competitors have spent on their ads and more as a report. This will be helpful to strategize your ad plan.

Pricing:

Free plan: 

  • Analytics reports per day: 10, 

  • one Project 

  • Position Tracking:  10 keywords

Paid plans: Starts at $139.95/mo.

Semrush has become one of the Google AdWords tools for every marketer. It has something for every aspect of marketing for marketers. 

  • Advertising Research: Find out in and out about any domain’s search engine performance (even your competitors. Learn their ad copies, page rankings, position changes, competitors, ad history, and more.

    screenshot of an advertising research dashboard showing Amazon.com’s keyword data, traffic cost trends, and position changes over time.
  • PLA: Analyze the performance of competitors' Google Shopping ad campaigns. You can find the exact keyword for which your competitor ranks, the corresponding URL, the change in position, and the price in one table. 

  • PPC Keyword Tool: Makes keyword categorization easy by setting up campaigns at campaign and group levels, even setting negative keywords, and directly exporting everything to your Google Ads editor. 

  • Ads History: Semrush’s Ads History tool makes checking all the previous Google ads keywords possible. Just enter your keyword and press enter, and you will have a bunch of data.

  • Ad clarity: An advertising intelligence tool by Semrush to check how much competitors have spent on their ads and more as a report. This will be helpful to strategize your ad plan.

Pricing:

Free plan: 

  • Analytics reports per day: 10, 

  • one Project 

  • Position Tracking:  10 keywords

Paid plans: Starts at $139.95/mo.

3. Shown

Shown is a smart tool that performs exceptionally well in automating all your ads and maintaining multiple ad channels. It allows you to run ads that attract customers like magnets and convert visitors into customers before you even realize it.

The steps are simple: First, you set up your business and review the brand assets created by Shown AI. Now, it's analyzing your business to provide better insights and suggest the best ad platforms. Once that’s done, your ads will be created automatically, and after reviewing them, you can launch with your chosen budget.

screenshot of Shown's ad campaign setup dashboard showing steps to create a new campaign and business brand assets evaluation.

This app eliminates the hassle of managing multiple ad accounts and budgets. Simply add balance to the app, and it will intelligently distribute it across platforms, making it one of the best end-to-end Google Ads tools.

Pricing:

Basic: ₹799/mo.

Advanced: ₹8800 / mo.

Shown is a smart tool that performs exceptionally well in automating all your ads and maintaining multiple ad channels. It allows you to run ads that attract customers like magnets and convert visitors into customers before you even realize it.

The steps are simple: First, you set up your business and review the brand assets created by Shown AI. Now, it's analyzing your business to provide better insights and suggest the best ad platforms. Once that’s done, your ads will be created automatically, and after reviewing them, you can launch with your chosen budget.

screenshot of Shown's ad campaign setup dashboard showing steps to create a new campaign and business brand assets evaluation.

This app eliminates the hassle of managing multiple ad accounts and budgets. Simply add balance to the app, and it will intelligently distribute it across platforms, making it one of the best end-to-end Google Ads tools.

Pricing:

Basic: ₹799/mo.

Advanced: ₹8800 / mo.

Shown is a smart tool that performs exceptionally well in automating all your ads and maintaining multiple ad channels. It allows you to run ads that attract customers like magnets and convert visitors into customers before you even realize it.

The steps are simple: First, you set up your business and review the brand assets created by Shown AI. Now, it's analyzing your business to provide better insights and suggest the best ad platforms. Once that’s done, your ads will be created automatically, and after reviewing them, you can launch with your chosen budget.

screenshot of Shown's ad campaign setup dashboard showing steps to create a new campaign and business brand assets evaluation.

This app eliminates the hassle of managing multiple ad accounts and budgets. Simply add balance to the app, and it will intelligently distribute it across platforms, making it one of the best end-to-end Google Ads tools.

Pricing:

Basic: ₹799/mo.

Advanced: ₹8800 / mo.

4. Google Keyword Planner

Google’s Keyword Planner is a powerful tool that helps businesses research and select the right keywords for their ad campaigns. It provides valuable insights, such as search volume estimates and cost projections, to help you effectively plan and optimize your ads.

screenshot of Google Ads Keyword Planner showing saved keywords with search volume, competition, and bid estimates for AI writing tools.

This is what the tool offers:

  • Discover new keywords: Find relevant terms based on your products or services.

  • Analyze search volume: Understand how often keywords are searched each month.

  • Estimate costs: Get an idea of how much it may cost to target specific keywords.

  • Organize keywords: Group similar keywords for better campaign management.

  • Negative keywords: Exclude irrelevant terms to improve targeting.

  • Performance forecasting: Predict potential clicks, impressions, and conversions.

Whether you're just starting with online advertising or refining your strategy, using the right Google Ads tools can make a big difference. Keyword Planner helps you make informed decisions and create targeted campaigns that align with your goals.

Pricing:

Completely free. 

Google’s Keyword Planner is a powerful tool that helps businesses research and select the right keywords for their ad campaigns. It provides valuable insights, such as search volume estimates and cost projections, to help you effectively plan and optimize your ads.

screenshot of Google Ads Keyword Planner showing saved keywords with search volume, competition, and bid estimates for AI writing tools.

This is what the tool offers:

  • Discover new keywords: Find relevant terms based on your products or services.

  • Analyze search volume: Understand how often keywords are searched each month.

  • Estimate costs: Get an idea of how much it may cost to target specific keywords.

  • Organize keywords: Group similar keywords for better campaign management.

  • Negative keywords: Exclude irrelevant terms to improve targeting.

  • Performance forecasting: Predict potential clicks, impressions, and conversions.

Whether you're just starting with online advertising or refining your strategy, using the right Google Ads tools can make a big difference. Keyword Planner helps you make informed decisions and create targeted campaigns that align with your goals.

Pricing:

Completely free. 

Google’s Keyword Planner is a powerful tool that helps businesses research and select the right keywords for their ad campaigns. It provides valuable insights, such as search volume estimates and cost projections, to help you effectively plan and optimize your ads.

screenshot of Google Ads Keyword Planner showing saved keywords with search volume, competition, and bid estimates for AI writing tools.

This is what the tool offers:

  • Discover new keywords: Find relevant terms based on your products or services.

  • Analyze search volume: Understand how often keywords are searched each month.

  • Estimate costs: Get an idea of how much it may cost to target specific keywords.

  • Organize keywords: Group similar keywords for better campaign management.

  • Negative keywords: Exclude irrelevant terms to improve targeting.

  • Performance forecasting: Predict potential clicks, impressions, and conversions.

Whether you're just starting with online advertising or refining your strategy, using the right Google Ads tools can make a big difference. Keyword Planner helps you make informed decisions and create targeted campaigns that align with your goals.

Pricing:

Completely free. 

5. SpyFu

SpyFu is one of the most effective Google Ads tools for businesses looking to enhance their online marketing strategies. It provides valuable insights into competitors' Google advertising tools, offering keyword data, search rankings, and ad performance.

With SpyFu, businesses can leverage AI tools for Google Ads to discover high-performing keywords, analyze ad copies, and refine bidding strategies. Its Google AdWords tools allow users to track competitor PPC campaigns, helping them make informed decisions and allocate budgets efficiently.

snapshot of SpyFu domain overview for gravitywrite.com showing organic traffic trends, SEO keywords, and paid search performance metrics.

SpyFu’s keyword research capabilities help businesses identify profitable search terms. The research feature provides detailed insights into ad history and spending trends. The rank tracking and SEO Kombat tools make monitoring performance and uncovering missed opportunities easier.

Although SpyFu offers comprehensive data, its accuracy can vary, and it may take beginners a while to navigate all its features. However, its affordability and extensive functionality make it a solid choice for businesses aiming to optimize their online presence.

Pricing:

  • Basic: $39/mo.

  • Professional: $79/mo.

SpyFu is one of the most effective Google Ads tools for businesses looking to enhance their online marketing strategies. It provides valuable insights into competitors' Google advertising tools, offering keyword data, search rankings, and ad performance.

With SpyFu, businesses can leverage AI tools for Google Ads to discover high-performing keywords, analyze ad copies, and refine bidding strategies. Its Google AdWords tools allow users to track competitor PPC campaigns, helping them make informed decisions and allocate budgets efficiently.

snapshot of SpyFu domain overview for gravitywrite.com showing organic traffic trends, SEO keywords, and paid search performance metrics.

SpyFu’s keyword research capabilities help businesses identify profitable search terms. The research feature provides detailed insights into ad history and spending trends. The rank tracking and SEO Kombat tools make monitoring performance and uncovering missed opportunities easier.

Although SpyFu offers comprehensive data, its accuracy can vary, and it may take beginners a while to navigate all its features. However, its affordability and extensive functionality make it a solid choice for businesses aiming to optimize their online presence.

Pricing:

  • Basic: $39/mo.

  • Professional: $79/mo.

SpyFu is one of the most effective Google Ads tools for businesses looking to enhance their online marketing strategies. It provides valuable insights into competitors' Google advertising tools, offering keyword data, search rankings, and ad performance.

With SpyFu, businesses can leverage AI tools for Google Ads to discover high-performing keywords, analyze ad copies, and refine bidding strategies. Its Google AdWords tools allow users to track competitor PPC campaigns, helping them make informed decisions and allocate budgets efficiently.

snapshot of SpyFu domain overview for gravitywrite.com showing organic traffic trends, SEO keywords, and paid search performance metrics.

SpyFu’s keyword research capabilities help businesses identify profitable search terms. The research feature provides detailed insights into ad history and spending trends. The rank tracking and SEO Kombat tools make monitoring performance and uncovering missed opportunities easier.

Although SpyFu offers comprehensive data, its accuracy can vary, and it may take beginners a while to navigate all its features. However, its affordability and extensive functionality make it a solid choice for businesses aiming to optimize their online presence.

Pricing:

  • Basic: $39/mo.

  • Professional: $79/mo.

6. Optmyzr

Optmyzr is a Google advertising tool that helps businesses manage their Google Ads campaigns. It offers features like one-click optimizations, detailed insights, and customizable reports. These tools assist in refining keywords, adjusting bids, and managing budgets, making it easier to improve ad performance.

The platform also provides automation options, such as advanced scripts and a rule engine, to streamline tasks. This benefits teams handling multiple ad accounts, ensuring consistent management across various campaigns.

However, it might not be suitable for larger accounts and may have limitations for more experienced managers. Also, the tool is on the expensive side.

screenshot of an ad account connection page offering options to link Google, Microsoft, and Amazon ad accounts with FAQs about permissions.

In summary, Optmyzr is a valuable tool for businesses looking to enhance their Google Ads strategies. Its user-friendly interface and automation features make it a practical choice for improving online advertising efforts. If you can afford it, this tool is worth a try.

Pricing:

$249/mo

Optmyzr is a Google advertising tool that helps businesses manage their Google Ads campaigns. It offers features like one-click optimizations, detailed insights, and customizable reports. These tools assist in refining keywords, adjusting bids, and managing budgets, making it easier to improve ad performance.

The platform also provides automation options, such as advanced scripts and a rule engine, to streamline tasks. This benefits teams handling multiple ad accounts, ensuring consistent management across various campaigns.

However, it might not be suitable for larger accounts and may have limitations for more experienced managers. Also, the tool is on the expensive side.

screenshot of an ad account connection page offering options to link Google, Microsoft, and Amazon ad accounts with FAQs about permissions.

In summary, Optmyzr is a valuable tool for businesses looking to enhance their Google Ads strategies. Its user-friendly interface and automation features make it a practical choice for improving online advertising efforts. If you can afford it, this tool is worth a try.

Pricing:

$249/mo

Optmyzr is a Google advertising tool that helps businesses manage their Google Ads campaigns. It offers features like one-click optimizations, detailed insights, and customizable reports. These tools assist in refining keywords, adjusting bids, and managing budgets, making it easier to improve ad performance.

The platform also provides automation options, such as advanced scripts and a rule engine, to streamline tasks. This benefits teams handling multiple ad accounts, ensuring consistent management across various campaigns.

However, it might not be suitable for larger accounts and may have limitations for more experienced managers. Also, the tool is on the expensive side.

screenshot of an ad account connection page offering options to link Google, Microsoft, and Amazon ad accounts with FAQs about permissions.

In summary, Optmyzr is a valuable tool for businesses looking to enhance their Google Ads strategies. Its user-friendly interface and automation features make it a practical choice for improving online advertising efforts. If you can afford it, this tool is worth a try.

Pricing:

$249/mo

7. Unbounce

A good landing page is crucial to converting ad viewers into customers. It should be engaging and precisely convey the ad's purpose.

Unbounce is one of the best Google Ads tools that you can find for creating landing page popups and sticky bars. 

Suppose you are a beginner at running Google ads or building landing pages. This tool is a must-have for you as it helps you create pages faster with the help of template templates and nothing but preset websites where you can add your information using a convenient drag-and-drop builder. 

screenshot of Unbounce landing page builder showing various template options with a focus on the basics training template being edited.

This tool also integrates with over 50 + sites like Slack, Mailchimp, Hubspot, and many others. 

You can also connect your wordpress or custom domain to publish links directly. To help you create your campaign successfully, you can do A/B testing or calculate the ROI (return on investment) and CR (conversion rates) using your landing page.

This tool ensures that your landing pages are responsive irrespective of your audience's device. 

Pricing:

Free trial: 14 days.

Paid plans: Starts from $99/mo.

A good landing page is crucial to converting ad viewers into customers. It should be engaging and precisely convey the ad's purpose.

Unbounce is one of the best Google Ads tools that you can find for creating landing page popups and sticky bars. 

Suppose you are a beginner at running Google ads or building landing pages. This tool is a must-have for you as it helps you create pages faster with the help of template templates and nothing but preset websites where you can add your information using a convenient drag-and-drop builder. 

screenshot of Unbounce landing page builder showing various template options with a focus on the basics training template being edited.

This tool also integrates with over 50 + sites like Slack, Mailchimp, Hubspot, and many others. 

You can also connect your wordpress or custom domain to publish links directly. To help you create your campaign successfully, you can do A/B testing or calculate the ROI (return on investment) and CR (conversion rates) using your landing page.

This tool ensures that your landing pages are responsive irrespective of your audience's device. 

Pricing:

Free trial: 14 days.

Paid plans: Starts from $99/mo.

A good landing page is crucial to converting ad viewers into customers. It should be engaging and precisely convey the ad's purpose.

Unbounce is one of the best Google Ads tools that you can find for creating landing page popups and sticky bars. 

Suppose you are a beginner at running Google ads or building landing pages. This tool is a must-have for you as it helps you create pages faster with the help of template templates and nothing but preset websites where you can add your information using a convenient drag-and-drop builder. 

screenshot of Unbounce landing page builder showing various template options with a focus on the basics training template being edited.

This tool also integrates with over 50 + sites like Slack, Mailchimp, Hubspot, and many others. 

You can also connect your wordpress or custom domain to publish links directly. To help you create your campaign successfully, you can do A/B testing or calculate the ROI (return on investment) and CR (conversion rates) using your landing page.

This tool ensures that your landing pages are responsive irrespective of your audience's device. 

Pricing:

Free trial: 14 days.

Paid plans: Starts from $99/mo.

8. Adcreative.ai

Adcreative.ai is one of the Google advertising tools that lets you create ad creatives, such as products, creative ads, or video ads, in just a minute. It is dedicated to your business.

It will also give you a conversion score based on the data you enter and the templates you choose; the higher the score, the higher the conversion rate. You can also unlock the secrets behind your competitors’ success, including traffic sources and best-performing ads. The “inspiration bank” showcases the ad creative by others.

snapshot of AdCreative.ai dashboard displaying AI-generated ad creatives with conversion scores and project insights for brands.

Using “creative scoring,” you can predict the performance of the creative before even publishing it. You also get a tool called Creative Utility Suite, which you can use to scale the image, remove the background, and many other things. 

Pricing:

Free trial: 7-days.

Adcreative.ai is one of the Google advertising tools that lets you create ad creatives, such as products, creative ads, or video ads, in just a minute. It is dedicated to your business.

It will also give you a conversion score based on the data you enter and the templates you choose; the higher the score, the higher the conversion rate. You can also unlock the secrets behind your competitors’ success, including traffic sources and best-performing ads. The “inspiration bank” showcases the ad creative by others.

snapshot of AdCreative.ai dashboard displaying AI-generated ad creatives with conversion scores and project insights for brands.

Using “creative scoring,” you can predict the performance of the creative before even publishing it. You also get a tool called Creative Utility Suite, which you can use to scale the image, remove the background, and many other things. 

Pricing:

Free trial: 7-days.

Adcreative.ai is one of the Google advertising tools that lets you create ad creatives, such as products, creative ads, or video ads, in just a minute. It is dedicated to your business.

It will also give you a conversion score based on the data you enter and the templates you choose; the higher the score, the higher the conversion rate. You can also unlock the secrets behind your competitors’ success, including traffic sources and best-performing ads. The “inspiration bank” showcases the ad creative by others.

snapshot of AdCreative.ai dashboard displaying AI-generated ad creatives with conversion scores and project insights for brands.

Using “creative scoring,” you can predict the performance of the creative before even publishing it. You also get a tool called Creative Utility Suite, which you can use to scale the image, remove the background, and many other things. 

Pricing:

Free trial: 7-days.

9. Adzooma

Adzooma is an easy-to-use platform designed to simplify online advertising for businesses. It offers a range of Google Ads tools to help you manage and optimize campaigns effectively. Whether you’re new to advertising or an experienced marketer, Adzooma makes it easy to track performance and improve results.

One of its standout features is using AI tools for Google Ads. These tools analyze your account and provide personalized suggestions. These recommendations help you adjust bids, refine keywords, and enhance your campaigns with minimal effort.

snapshot of Adzooma account performance dashboard displaying ad campaign analytics, impressions, clicks, conversions, and cost over 7 days.

With Adzooma, you can save time on routine tasks and focus on growing your business. Its user-friendly design and actionable insights make it an excellent choice for businesses looking to maximize their advertising budget. 

If you’re searching for a reliable tool to simplify your ad management, Adzooma is worth exploring.

Pricing:

Free plan: Monthly PPC Performance Reports, Opportunity Analysis & SEO/Web Metrics Reports, Unlimited Ad Accounts Connected & Profiles & Projects, Education, 1 User Seat

Adzooma is an easy-to-use platform designed to simplify online advertising for businesses. It offers a range of Google Ads tools to help you manage and optimize campaigns effectively. Whether you’re new to advertising or an experienced marketer, Adzooma makes it easy to track performance and improve results.

One of its standout features is using AI tools for Google Ads. These tools analyze your account and provide personalized suggestions. These recommendations help you adjust bids, refine keywords, and enhance your campaigns with minimal effort.

snapshot of Adzooma account performance dashboard displaying ad campaign analytics, impressions, clicks, conversions, and cost over 7 days.

With Adzooma, you can save time on routine tasks and focus on growing your business. Its user-friendly design and actionable insights make it an excellent choice for businesses looking to maximize their advertising budget. 

If you’re searching for a reliable tool to simplify your ad management, Adzooma is worth exploring.

Pricing:

Free plan: Monthly PPC Performance Reports, Opportunity Analysis & SEO/Web Metrics Reports, Unlimited Ad Accounts Connected & Profiles & Projects, Education, 1 User Seat

Adzooma is an easy-to-use platform designed to simplify online advertising for businesses. It offers a range of Google Ads tools to help you manage and optimize campaigns effectively. Whether you’re new to advertising or an experienced marketer, Adzooma makes it easy to track performance and improve results.

One of its standout features is using AI tools for Google Ads. These tools analyze your account and provide personalized suggestions. These recommendations help you adjust bids, refine keywords, and enhance your campaigns with minimal effort.

snapshot of Adzooma account performance dashboard displaying ad campaign analytics, impressions, clicks, conversions, and cost over 7 days.

With Adzooma, you can save time on routine tasks and focus on growing your business. Its user-friendly design and actionable insights make it an excellent choice for businesses looking to maximize their advertising budget. 

If you’re searching for a reliable tool to simplify your ad management, Adzooma is worth exploring.

Pricing:

Free plan: Monthly PPC Performance Reports, Opportunity Analysis & SEO/Web Metrics Reports, Unlimited Ad Accounts Connected & Profiles & Projects, Education, 1 User Seat

10. Answer The Public

AnswerThePublic is a great addition to your Google Ads tools. It helps you discover what people are searching for online. It provides insights into popular search queries, allowing you to create ads that match your audience's needs.

screenshot of Answer The Public's keyword research tool displaying search results for the query best smartphone to buy in 2025 in India.

Using these insights, businesses can discover valuable keywords, including long-tail ones, which often have lower competition and cost. This makes ad campaigns more targeted and budget-friendly. The tool also helps craft better ad content by showing the exact questions people ask, improving relevance and engagement.

With the help of AI tools for Google Ads, businesses can refine their audience targeting and segment their ads effectively. This results in better click-through rates and higher conversion chances.

AnswerThePublic works well alongside other Google advertising tools. It helps businesses stay updated with search trends and adjust their strategies accordingly. 

This tool is worth exploring if you want to create ads that connect with your audience and improve your results.

Pricing:

Free plan: 3 searches/day.

Paid plan: Starts at $5/mo.

AnswerThePublic is a great addition to your Google Ads tools. It helps you discover what people are searching for online. It provides insights into popular search queries, allowing you to create ads that match your audience's needs.

screenshot of Answer The Public's keyword research tool displaying search results for the query best smartphone to buy in 2025 in India.

Using these insights, businesses can discover valuable keywords, including long-tail ones, which often have lower competition and cost. This makes ad campaigns more targeted and budget-friendly. The tool also helps craft better ad content by showing the exact questions people ask, improving relevance and engagement.

With the help of AI tools for Google Ads, businesses can refine their audience targeting and segment their ads effectively. This results in better click-through rates and higher conversion chances.

AnswerThePublic works well alongside other Google advertising tools. It helps businesses stay updated with search trends and adjust their strategies accordingly. 

This tool is worth exploring if you want to create ads that connect with your audience and improve your results.

Pricing:

Free plan: 3 searches/day.

Paid plan: Starts at $5/mo.

AnswerThePublic is a great addition to your Google Ads tools. It helps you discover what people are searching for online. It provides insights into popular search queries, allowing you to create ads that match your audience's needs.

screenshot of Answer The Public's keyword research tool displaying search results for the query best smartphone to buy in 2025 in India.

Using these insights, businesses can discover valuable keywords, including long-tail ones, which often have lower competition and cost. This makes ad campaigns more targeted and budget-friendly. The tool also helps craft better ad content by showing the exact questions people ask, improving relevance and engagement.

With the help of AI tools for Google Ads, businesses can refine their audience targeting and segment their ads effectively. This results in better click-through rates and higher conversion chances.

AnswerThePublic works well alongside other Google advertising tools. It helps businesses stay updated with search trends and adjust their strategies accordingly. 

This tool is worth exploring if you want to create ads that connect with your audience and improve your results.

Pricing:

Free plan: 3 searches/day.

Paid plan: Starts at $5/mo.

Redefine Ad Creation With Google Ads Tools!

As we come to the end of the blog, let us not forget that Google ads can still work even in 2025 if you do them right. They can increase your revenue and overall brand visibility. However, getting the knack of Google ads is difficult, as many strategies are involved, which will not be easy for all marketers to understand. 

That’s when Google Ads tools came into the picture. These tools can simplify the entire process, from creating ad copies to ad automation.

I have personally tested all 10 tools, and they have helped me optimize the performance of my ads. However, optimized and engaging content is non-negotiable for the performance of any ad, regardless of the platform. 

GravityWrite is one of the best Google advertising tools for creating high-quality ad copies for Google, Instagram, YouTube, and TikTok. 

If that’s not enough, you can access 25+ advertising, marketing, and SEO tools. Most of these tools are free to use. 

Sign up to GravityWrite and unlock 1,000 free words every month. For extensive users, our paid plans start as low as $15/mo.

Don’t let mediocre ad copy disrupt your ad's success. Get your hands on one of the best Google Ads tools right now!

As we come to the end of the blog, let us not forget that Google ads can still work even in 2025 if you do them right. They can increase your revenue and overall brand visibility. However, getting the knack of Google ads is difficult, as many strategies are involved, which will not be easy for all marketers to understand. 

That’s when Google Ads tools came into the picture. These tools can simplify the entire process, from creating ad copies to ad automation.

I have personally tested all 10 tools, and they have helped me optimize the performance of my ads. However, optimized and engaging content is non-negotiable for the performance of any ad, regardless of the platform. 

GravityWrite is one of the best Google advertising tools for creating high-quality ad copies for Google, Instagram, YouTube, and TikTok. 

If that’s not enough, you can access 25+ advertising, marketing, and SEO tools. Most of these tools are free to use. 

Sign up to GravityWrite and unlock 1,000 free words every month. For extensive users, our paid plans start as low as $15/mo.

Don’t let mediocre ad copy disrupt your ad's success. Get your hands on one of the best Google Ads tools right now!

As we come to the end of the blog, let us not forget that Google ads can still work even in 2025 if you do them right. They can increase your revenue and overall brand visibility. However, getting the knack of Google ads is difficult, as many strategies are involved, which will not be easy for all marketers to understand. 

That’s when Google Ads tools came into the picture. These tools can simplify the entire process, from creating ad copies to ad automation.

I have personally tested all 10 tools, and they have helped me optimize the performance of my ads. However, optimized and engaging content is non-negotiable for the performance of any ad, regardless of the platform. 

GravityWrite is one of the best Google advertising tools for creating high-quality ad copies for Google, Instagram, YouTube, and TikTok. 

If that’s not enough, you can access 25+ advertising, marketing, and SEO tools. Most of these tools are free to use. 

Sign up to GravityWrite and unlock 1,000 free words every month. For extensive users, our paid plans start as low as $15/mo.

Don’t let mediocre ad copy disrupt your ad's success. Get your hands on one of the best Google Ads tools right now!

FAQ about Google Ads Tools

  1. How to create the best ad copy for Google Ads?
    Focus on clear messaging, strong hooks, and relevant keywords. Tools like GravityWrite can help craft high-performing, audience-specific ad copies.

  2. What is the ideal conversion rate for Google Ads?
    The average is around 2-5%, but optimizing ad content, targeting, and strategy can help achieve higher campaign conversion rates.

  3. How do I use the Google Ads Ad Preview Tool?
    You can log in to your account, input search terms, choose a device and location, and view how your ads appear without impacting impressions or performance.

  4. What is the character length for Google Ads?
    It's crucial to stick to character limits in Google Ads: Headlines 1, 2, and 3 each have a 30-character limit; Descriptions 1 and 2, have a 90-character limit; and Paths or Destination URLs have a 15-character limit each.

  5. Can I generate my Google Ad copies for free?
    Yes, you can create Google ad copies for free using GravityWrite. Create an account, get 1,000 words for free per month, and generate your ad copies for free using GravityWrite.

  6. Is GravityWrite suitable for businesses of all sizes?
    Yes, GravityWrite is suitable for businesses of all sizes. Its scalability and affordability make it a viable option for small businesses, while its comprehensive features cater to the needs of larger organizations.

  1. How to create the best ad copy for Google Ads?
    Focus on clear messaging, strong hooks, and relevant keywords. Tools like GravityWrite can help craft high-performing, audience-specific ad copies.

  2. What is the ideal conversion rate for Google Ads?
    The average is around 2-5%, but optimizing ad content, targeting, and strategy can help achieve higher campaign conversion rates.

  3. How do I use the Google Ads Ad Preview Tool?
    You can log in to your account, input search terms, choose a device and location, and view how your ads appear without impacting impressions or performance.

  4. What is the character length for Google Ads?
    It's crucial to stick to character limits in Google Ads: Headlines 1, 2, and 3 each have a 30-character limit; Descriptions 1 and 2, have a 90-character limit; and Paths or Destination URLs have a 15-character limit each.

  5. Can I generate my Google Ad copies for free?
    Yes, you can create Google ad copies for free using GravityWrite. Create an account, get 1,000 words for free per month, and generate your ad copies for free using GravityWrite.

  6. Is GravityWrite suitable for businesses of all sizes?
    Yes, GravityWrite is suitable for businesses of all sizes. Its scalability and affordability make it a viable option for small businesses, while its comprehensive features cater to the needs of larger organizations.

  1. How to create the best ad copy for Google Ads?
    Focus on clear messaging, strong hooks, and relevant keywords. Tools like GravityWrite can help craft high-performing, audience-specific ad copies.

  2. What is the ideal conversion rate for Google Ads?
    The average is around 2-5%, but optimizing ad content, targeting, and strategy can help achieve higher campaign conversion rates.

  3. How do I use the Google Ads Ad Preview Tool?
    You can log in to your account, input search terms, choose a device and location, and view how your ads appear without impacting impressions or performance.

  4. What is the character length for Google Ads?
    It's crucial to stick to character limits in Google Ads: Headlines 1, 2, and 3 each have a 30-character limit; Descriptions 1 and 2, have a 90-character limit; and Paths or Destination URLs have a 15-character limit each.

  5. Can I generate my Google Ad copies for free?
    Yes, you can create Google ad copies for free using GravityWrite. Create an account, get 1,000 words for free per month, and generate your ad copies for free using GravityWrite.

  6. Is GravityWrite suitable for businesses of all sizes?
    Yes, GravityWrite is suitable for businesses of all sizes. Its scalability and affordability make it a viable option for small businesses, while its comprehensive features cater to the needs of larger organizations.




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