How-to
How to Write Ad Copy Using AI: Tips and Techniques
Write less, sell more. Learn how to craft ad copy that actually gets clicks and how to do it faster with AI.
Published Date:
Jul 26, 2023
|
Last Modified:
Mar 25, 2025
You sit down to write an ad. You’ve got a product to promote, a service to explain, or a campaign to launch.
And then... nothing.
The cursor blinks. You type something, and delete it. Try again. Everything sounds flat, boring, or just like every other ad you’ve seen that day.
Writing ad copy feels like it should be easy - it’s just a few lines, right? But that’s exactly why it’s hard. Every word matters. You’ve only got a few seconds to hook someone, get them to care, and drive action.
Plus, your audience isn’t waiting for your ad. They’re scrolling, multitasking and distracted. The competition isn’t just other brands - it’s everything else vying for their attention.
This is why great ad copy is a skill worth mastering. It’s not about being clever. It’s about being clear, direct, and relevant.
In this blog, you’ll learn how to write ad copy that stops the scroll and gets results - no matter your niche or platform. And yes, we’ll show you how to do it faster with AI Ad Copy Writer.
Whether you're a business owner, marketer, or just tired of writing ads that don’t convert, this guide is for you.
What is Ad Copy, Really?
Ad copy is the part of your ad that talks.
It’s the line that gets someone to pause their scroll. The words that convince them to care. The CTA that convinces them to take action.
Whether you’re running Google search ads, Instagram stories, or a banner, ad copy is your sales pitch in just a few words.
Great ad copy should:
Speak directly to one person’s problem or desire
Be ultra-clear (skip the jargon)
Feel human, not like it was written by a corporate robot
Lead to action: a click, a signup, a download, a sale
Your ad copy isn’t there to describe your product. It’s there to make someone want to know more about it. And the faster you can do that, the better.
The best part? You don’t have to be a professional writer to nail this. You just have to know who you’re talking to, and how to say what they need to hear.
Why Does Most Ad Copy Fall Flat?
Let’s not sugarcoat it: most ad copy is forgettable.
And if you're writing things like "Innovative solutions for all your needs" or "Don't miss this limited-time offer" - well, congrats, you’ve written something that sounds exactly like every other ad out there.
Here's why most ad copy fails:
It's too generic. It could apply to any product in any industry.
It talks about features, not benefits.
It sounds like marketing, not like a real person.
It’s trying to be clever instead of clear.
It forgets that readers don’t care unless you give them a reason to.
People don't click because you're running a sale. They click because you've hit on a pain point they feel. Or because your offer promises to make life easier. Or because it made them curious enough to want more.
If your copy isn’t doing that, it’s just taking up space.
The fix? Keep reading.
You sit down to write an ad. You’ve got a product to promote, a service to explain, or a campaign to launch.
And then... nothing.
The cursor blinks. You type something, and delete it. Try again. Everything sounds flat, boring, or just like every other ad you’ve seen that day.
Writing ad copy feels like it should be easy - it’s just a few lines, right? But that’s exactly why it’s hard. Every word matters. You’ve only got a few seconds to hook someone, get them to care, and drive action.
Plus, your audience isn’t waiting for your ad. They’re scrolling, multitasking and distracted. The competition isn’t just other brands - it’s everything else vying for their attention.
This is why great ad copy is a skill worth mastering. It’s not about being clever. It’s about being clear, direct, and relevant.
In this blog, you’ll learn how to write ad copy that stops the scroll and gets results - no matter your niche or platform. And yes, we’ll show you how to do it faster with AI Ad Copy Writer.
Whether you're a business owner, marketer, or just tired of writing ads that don’t convert, this guide is for you.
What is Ad Copy, Really?
Ad copy is the part of your ad that talks.
It’s the line that gets someone to pause their scroll. The words that convince them to care. The CTA that convinces them to take action.
Whether you’re running Google search ads, Instagram stories, or a banner, ad copy is your sales pitch in just a few words.
Great ad copy should:
Speak directly to one person’s problem or desire
Be ultra-clear (skip the jargon)
Feel human, not like it was written by a corporate robot
Lead to action: a click, a signup, a download, a sale
Your ad copy isn’t there to describe your product. It’s there to make someone want to know more about it. And the faster you can do that, the better.
The best part? You don’t have to be a professional writer to nail this. You just have to know who you’re talking to, and how to say what they need to hear.
Why Does Most Ad Copy Fall Flat?
Let’s not sugarcoat it: most ad copy is forgettable.
And if you're writing things like "Innovative solutions for all your needs" or "Don't miss this limited-time offer" - well, congrats, you’ve written something that sounds exactly like every other ad out there.
Here's why most ad copy fails:
It's too generic. It could apply to any product in any industry.
It talks about features, not benefits.
It sounds like marketing, not like a real person.
It’s trying to be clever instead of clear.
It forgets that readers don’t care unless you give them a reason to.
People don't click because you're running a sale. They click because you've hit on a pain point they feel. Or because your offer promises to make life easier. Or because it made them curious enough to want more.
If your copy isn’t doing that, it’s just taking up space.
The fix? Keep reading.
You sit down to write an ad. You’ve got a product to promote, a service to explain, or a campaign to launch.
And then... nothing.
The cursor blinks. You type something, and delete it. Try again. Everything sounds flat, boring, or just like every other ad you’ve seen that day.
Writing ad copy feels like it should be easy - it’s just a few lines, right? But that’s exactly why it’s hard. Every word matters. You’ve only got a few seconds to hook someone, get them to care, and drive action.
Plus, your audience isn’t waiting for your ad. They’re scrolling, multitasking and distracted. The competition isn’t just other brands - it’s everything else vying for their attention.
This is why great ad copy is a skill worth mastering. It’s not about being clever. It’s about being clear, direct, and relevant.
In this blog, you’ll learn how to write ad copy that stops the scroll and gets results - no matter your niche or platform. And yes, we’ll show you how to do it faster with AI Ad Copy Writer.
Whether you're a business owner, marketer, or just tired of writing ads that don’t convert, this guide is for you.
What is Ad Copy, Really?
Ad copy is the part of your ad that talks.
It’s the line that gets someone to pause their scroll. The words that convince them to care. The CTA that convinces them to take action.
Whether you’re running Google search ads, Instagram stories, or a banner, ad copy is your sales pitch in just a few words.
Great ad copy should:
Speak directly to one person’s problem or desire
Be ultra-clear (skip the jargon)
Feel human, not like it was written by a corporate robot
Lead to action: a click, a signup, a download, a sale
Your ad copy isn’t there to describe your product. It’s there to make someone want to know more about it. And the faster you can do that, the better.
The best part? You don’t have to be a professional writer to nail this. You just have to know who you’re talking to, and how to say what they need to hear.
Why Does Most Ad Copy Fall Flat?
Let’s not sugarcoat it: most ad copy is forgettable.
And if you're writing things like "Innovative solutions for all your needs" or "Don't miss this limited-time offer" - well, congrats, you’ve written something that sounds exactly like every other ad out there.
Here's why most ad copy fails:
It's too generic. It could apply to any product in any industry.
It talks about features, not benefits.
It sounds like marketing, not like a real person.
It’s trying to be clever instead of clear.
It forgets that readers don’t care unless you give them a reason to.
People don't click because you're running a sale. They click because you've hit on a pain point they feel. Or because your offer promises to make life easier. Or because it made them curious enough to want more.
If your copy isn’t doing that, it’s just taking up space.
The fix? Keep reading.
How to Write Ad Copy That Sells - Tips & Techniques
Let’s break this down into bite-sized steps.
Let’s break this down into bite-sized steps.
Let’s break this down into bite-sized steps.
1. Know Your Audience
This is the most important rule in copywriting - you can’t write for everyone. You have to write for one person with one problem you know intimately.
Before writing a single word, answer:
What’s this person struggling with?
What’s frustrating them today?
What have they already tried that didn’t work?
What outcome do they want right now?
Forget generic personas like “25–35-year-old professionals.” That tells you nothing about their mindset. Instead, go deep into their emotions, objections, and goals.
BAD copy:
“Efficient task management for remote teams.”BETTER copy:
“Tired of Slack pings and missed deadlines? Get your team on the same page in one click.”
✅ Speaks to a specific frustration
✅ Uses everyday language
✅ Offers a clear benefit
This is the most important rule in copywriting - you can’t write for everyone. You have to write for one person with one problem you know intimately.
Before writing a single word, answer:
What’s this person struggling with?
What’s frustrating them today?
What have they already tried that didn’t work?
What outcome do they want right now?
Forget generic personas like “25–35-year-old professionals.” That tells you nothing about their mindset. Instead, go deep into their emotions, objections, and goals.
BAD copy:
“Efficient task management for remote teams.”BETTER copy:
“Tired of Slack pings and missed deadlines? Get your team on the same page in one click.”
✅ Speaks to a specific frustration
✅ Uses everyday language
✅ Offers a clear benefit
This is the most important rule in copywriting - you can’t write for everyone. You have to write for one person with one problem you know intimately.
Before writing a single word, answer:
What’s this person struggling with?
What’s frustrating them today?
What have they already tried that didn’t work?
What outcome do they want right now?
Forget generic personas like “25–35-year-old professionals.” That tells you nothing about their mindset. Instead, go deep into their emotions, objections, and goals.
BAD copy:
“Efficient task management for remote teams.”BETTER copy:
“Tired of Slack pings and missed deadlines? Get your team on the same page in one click.”
✅ Speaks to a specific frustration
✅ Uses everyday language
✅ Offers a clear benefit
2. Focus on Benefits, Not Features
Nobody buys a tool for its features. They buy it because of what it does for them.
This is where many businesses get it wrong. They describe what their tool does (features) instead of showing why that matters (benefits).
The simple fix: For every feature you list, ask “So what?” until you land on a real benefit.
Example:
Feature: “Automated time tracking”
→ So what? “Tracks your hours for you”
→ So what? “You don’t forget to log work”
→ So what? “You bill more accurately and get paid faster”
That last one? That’s the copy.
BAD copy:
“Powerful AI-backed invoice generator.”BETTER copy:
“Forget spreadsheets. Send pro invoices in 2 clicks - and get paid faster.”
✅ Outcome-focused
✅ Simple and human
✅ Easy to understand in 3 seconds
Nobody buys a tool for its features. They buy it because of what it does for them.
This is where many businesses get it wrong. They describe what their tool does (features) instead of showing why that matters (benefits).
The simple fix: For every feature you list, ask “So what?” until you land on a real benefit.
Example:
Feature: “Automated time tracking”
→ So what? “Tracks your hours for you”
→ So what? “You don’t forget to log work”
→ So what? “You bill more accurately and get paid faster”
That last one? That’s the copy.
BAD copy:
“Powerful AI-backed invoice generator.”BETTER copy:
“Forget spreadsheets. Send pro invoices in 2 clicks - and get paid faster.”
✅ Outcome-focused
✅ Simple and human
✅ Easy to understand in 3 seconds
Nobody buys a tool for its features. They buy it because of what it does for them.
This is where many businesses get it wrong. They describe what their tool does (features) instead of showing why that matters (benefits).
The simple fix: For every feature you list, ask “So what?” until you land on a real benefit.
Example:
Feature: “Automated time tracking”
→ So what? “Tracks your hours for you”
→ So what? “You don’t forget to log work”
→ So what? “You bill more accurately and get paid faster”
That last one? That’s the copy.
BAD copy:
“Powerful AI-backed invoice generator.”BETTER copy:
“Forget spreadsheets. Send pro invoices in 2 clicks - and get paid faster.”
✅ Outcome-focused
✅ Simple and human
✅ Easy to understand in 3 seconds
3. Hook Them in the First Few Words
Most people don’t “read” ads. They glance at them.
That means your first sentence has one job: stop the scroll.
It needs to grab attention fast. The rest of your copy doesn’t matter if your hook doesn’t land.
🧠 Tactics that work well:
Call out a pain point: “Still manually logging receipts?”
Ask a bold question: “What if your team never missed a deadline again?”
Show contrast: “Most people waste 8 hours a week on this one thing.”
Use numbers or curiosity: “This 3-line ad generated 10K clicks.”
BAD hook:
“Introducing our latest business solution.”BETTER hook:
“Still chasing clients for payments?”
✅ Starts with a problem
✅ Makes the reader nod
✅ Feels personal and real
Most people don’t “read” ads. They glance at them.
That means your first sentence has one job: stop the scroll.
It needs to grab attention fast. The rest of your copy doesn’t matter if your hook doesn’t land.
🧠 Tactics that work well:
Call out a pain point: “Still manually logging receipts?”
Ask a bold question: “What if your team never missed a deadline again?”
Show contrast: “Most people waste 8 hours a week on this one thing.”
Use numbers or curiosity: “This 3-line ad generated 10K clicks.”
BAD hook:
“Introducing our latest business solution.”BETTER hook:
“Still chasing clients for payments?”
✅ Starts with a problem
✅ Makes the reader nod
✅ Feels personal and real
Most people don’t “read” ads. They glance at them.
That means your first sentence has one job: stop the scroll.
It needs to grab attention fast. The rest of your copy doesn’t matter if your hook doesn’t land.
🧠 Tactics that work well:
Call out a pain point: “Still manually logging receipts?”
Ask a bold question: “What if your team never missed a deadline again?”
Show contrast: “Most people waste 8 hours a week on this one thing.”
Use numbers or curiosity: “This 3-line ad generated 10K clicks.”
BAD hook:
“Introducing our latest business solution.”BETTER hook:
“Still chasing clients for payments?”
✅ Starts with a problem
✅ Makes the reader nod
✅ Feels personal and real
4. Use Emotional Trigger Words
People don’t make buying decisions based on logic alone. They buy when something makes them feel:
Relief
Curiosity
Confidence
Belonging
Urgency
Security
Hope
This is where power words and emotionally loaded language come into play. But be careful - it needs to feel genuine, not gimmicky.
Words that work well:
Free, New, Easy, Fast, Save, Instantly, Proven, Only, Guaranteed
These tap into desire or fear of missing out, which are powerful motivators, when used sparingly.
BAD copy:
“Experience our revolutionary productivity platform.”BETTER copy:
“Free yourself from email chaos. Manage tasks in one clean dashboard.”
✅ Evokes relief
✅ Uses the word “free” without a giveaway
✅ Paints a picture of a better day
People don’t make buying decisions based on logic alone. They buy when something makes them feel:
Relief
Curiosity
Confidence
Belonging
Urgency
Security
Hope
This is where power words and emotionally loaded language come into play. But be careful - it needs to feel genuine, not gimmicky.
Words that work well:
Free, New, Easy, Fast, Save, Instantly, Proven, Only, Guaranteed
These tap into desire or fear of missing out, which are powerful motivators, when used sparingly.
BAD copy:
“Experience our revolutionary productivity platform.”BETTER copy:
“Free yourself from email chaos. Manage tasks in one clean dashboard.”
✅ Evokes relief
✅ Uses the word “free” without a giveaway
✅ Paints a picture of a better day
People don’t make buying decisions based on logic alone. They buy when something makes them feel:
Relief
Curiosity
Confidence
Belonging
Urgency
Security
Hope
This is where power words and emotionally loaded language come into play. But be careful - it needs to feel genuine, not gimmicky.
Words that work well:
Free, New, Easy, Fast, Save, Instantly, Proven, Only, Guaranteed
These tap into desire or fear of missing out, which are powerful motivators, when used sparingly.
BAD copy:
“Experience our revolutionary productivity platform.”BETTER copy:
“Free yourself from email chaos. Manage tasks in one clean dashboard.”
✅ Evokes relief
✅ Uses the word “free” without a giveaway
✅ Paints a picture of a better day
5. Write Like a Human
If your ad sounds like it was written by a legal team or a B2B brochure, people will tune out.
The fix? Talk like you would to a smart friend. Keep sentences short. Avoid jargon. Write in the same tone you use in texts or DMs.
You can still be professional. But being clear and casual beats “professional-sounding” every time.
BAD copy:
“Our solution enables end-to-end campaign automation for marketing professionals.”BETTER copy:
“Tired of starting campaigns from scratch? Let AI write your next one.”
✅ Conversational
✅ Addresses the pain point
✅ Uses “you” and “your” to feel personal
🧠 Pro tip: Read your copy out loud. If it sounds weird or stiff, rewrite it until it feels natural.
If your ad sounds like it was written by a legal team or a B2B brochure, people will tune out.
The fix? Talk like you would to a smart friend. Keep sentences short. Avoid jargon. Write in the same tone you use in texts or DMs.
You can still be professional. But being clear and casual beats “professional-sounding” every time.
BAD copy:
“Our solution enables end-to-end campaign automation for marketing professionals.”BETTER copy:
“Tired of starting campaigns from scratch? Let AI write your next one.”
✅ Conversational
✅ Addresses the pain point
✅ Uses “you” and “your” to feel personal
🧠 Pro tip: Read your copy out loud. If it sounds weird or stiff, rewrite it until it feels natural.
If your ad sounds like it was written by a legal team or a B2B brochure, people will tune out.
The fix? Talk like you would to a smart friend. Keep sentences short. Avoid jargon. Write in the same tone you use in texts or DMs.
You can still be professional. But being clear and casual beats “professional-sounding” every time.
BAD copy:
“Our solution enables end-to-end campaign automation for marketing professionals.”BETTER copy:
“Tired of starting campaigns from scratch? Let AI write your next one.”
✅ Conversational
✅ Addresses the pain point
✅ Uses “you” and “your” to feel personal
🧠 Pro tip: Read your copy out loud. If it sounds weird or stiff, rewrite it until it feels natural.
6. Make Your CTA Clear and Specific
You’ve done all the work to get someone interested. Don’t leave them hanging.
Your call-to-action (CTA) should be:
Action-oriented (Start, Get, Try, Download, etc.)
Specific (What exactly happens next?)
Reassuring (If needed: “No credit card required”)
If your reader’s asking “So… what do I do now?”, you’ve failed.
Strong CTA examples:
“Start your free trial - no setup needed”
“Download the checklist and save 5+ hours this week”
“Book a 15-min demo - see it live”
BAD CTA:
“Click here”BETTER CTA:
“Get your free sample - shipped today”
✅ Tell them what to do
✅ Tell them what they’ll get
✅ Feels low-risk and urgent
You’ve done all the work to get someone interested. Don’t leave them hanging.
Your call-to-action (CTA) should be:
Action-oriented (Start, Get, Try, Download, etc.)
Specific (What exactly happens next?)
Reassuring (If needed: “No credit card required”)
If your reader’s asking “So… what do I do now?”, you’ve failed.
Strong CTA examples:
“Start your free trial - no setup needed”
“Download the checklist and save 5+ hours this week”
“Book a 15-min demo - see it live”
BAD CTA:
“Click here”BETTER CTA:
“Get your free sample - shipped today”
✅ Tell them what to do
✅ Tell them what they’ll get
✅ Feels low-risk and urgent
You’ve done all the work to get someone interested. Don’t leave them hanging.
Your call-to-action (CTA) should be:
Action-oriented (Start, Get, Try, Download, etc.)
Specific (What exactly happens next?)
Reassuring (If needed: “No credit card required”)
If your reader’s asking “So… what do I do now?”, you’ve failed.
Strong CTA examples:
“Start your free trial - no setup needed”
“Download the checklist and save 5+ hours this week”
“Book a 15-min demo - see it live”
BAD CTA:
“Click here”BETTER CTA:
“Get your free sample - shipped today”
✅ Tell them what to do
✅ Tell them what they’ll get
✅ Feels low-risk and urgent
7. Test Everything
Here’s the secret: even the best copywriters can’t predict what will win every time.
That’s why testing is your best friend.
Try testing:
Two different headlines
Two versions of a CTA
Emotional tone vs. informational tone
Long vs. short format
Emojis vs. none
Use A/B testing tools on platforms like:
Facebook Ads Manager
Google Ads
Your email marketing tool
Track metrics like:
Click-through rate (CTR)
Conversion rate
Cost per result
Time on page (for landing pages)
Let real-world data guide your next move, not assumptions.
Here’s the secret: even the best copywriters can’t predict what will win every time.
That’s why testing is your best friend.
Try testing:
Two different headlines
Two versions of a CTA
Emotional tone vs. informational tone
Long vs. short format
Emojis vs. none
Use A/B testing tools on platforms like:
Facebook Ads Manager
Google Ads
Your email marketing tool
Track metrics like:
Click-through rate (CTR)
Conversion rate
Cost per result
Time on page (for landing pages)
Let real-world data guide your next move, not assumptions.
Here’s the secret: even the best copywriters can’t predict what will win every time.
That’s why testing is your best friend.
Try testing:
Two different headlines
Two versions of a CTA
Emotional tone vs. informational tone
Long vs. short format
Emojis vs. none
Use A/B testing tools on platforms like:
Facebook Ads Manager
Google Ads
Your email marketing tool
Track metrics like:
Click-through rate (CTR)
Conversion rate
Cost per result
Time on page (for landing pages)
Let real-world data guide your next move, not assumptions.
What Makes Ad Copy Different on Each Platform?
Not all platforms are built the same. Your copy shouldn't be either.
Google Ads
People are actively searching. They have intent. Your copy should match that.
Tips for Writing Google Ad copies:
Use keywords they’re already searching
Write clear headlines and strong descriptions
Don’t waste characters on branding fluff
Example: “Time tracking for remote teams | Try it free in minutes”
Facebook & Instagram
People are not searching. They’re scrolling. You have to interrupt them - gently.
Tips for Writing Instagram and Facebook Ad copies:
Pair strong visuals with short, punchy copy
Use emojis, questions, and relatable hooks
Sound like a friend, not a brand
Example: “Still using spreadsheets? 😅 Our tool does it all for you.”
Want to go deeper on social media-specific copy? Here’s a full breakdown of how to write Facebook ad copy with AI that actually gets clicks
Landing Pages
You’ve earned the click. Now you need to earn the action.
Tips:
Use a benefit-focused headline
Break copy into short, scannable chunks
Highlight results, social proof, and urgency
Keep the CTA visible and direct
Not all platforms are built the same. Your copy shouldn't be either.
Google Ads
People are actively searching. They have intent. Your copy should match that.
Tips for Writing Google Ad copies:
Use keywords they’re already searching
Write clear headlines and strong descriptions
Don’t waste characters on branding fluff
Example: “Time tracking for remote teams | Try it free in minutes”
Facebook & Instagram
People are not searching. They’re scrolling. You have to interrupt them - gently.
Tips for Writing Instagram and Facebook Ad copies:
Pair strong visuals with short, punchy copy
Use emojis, questions, and relatable hooks
Sound like a friend, not a brand
Example: “Still using spreadsheets? 😅 Our tool does it all for you.”
Want to go deeper on social media-specific copy? Here’s a full breakdown of how to write Facebook ad copy with AI that actually gets clicks
Landing Pages
You’ve earned the click. Now you need to earn the action.
Tips:
Use a benefit-focused headline
Break copy into short, scannable chunks
Highlight results, social proof, and urgency
Keep the CTA visible and direct
Not all platforms are built the same. Your copy shouldn't be either.
Google Ads
People are actively searching. They have intent. Your copy should match that.
Tips for Writing Google Ad copies:
Use keywords they’re already searching
Write clear headlines and strong descriptions
Don’t waste characters on branding fluff
Example: “Time tracking for remote teams | Try it free in minutes”
Facebook & Instagram
People are not searching. They’re scrolling. You have to interrupt them - gently.
Tips for Writing Instagram and Facebook Ad copies:
Pair strong visuals with short, punchy copy
Use emojis, questions, and relatable hooks
Sound like a friend, not a brand
Example: “Still using spreadsheets? 😅 Our tool does it all for you.”
Want to go deeper on social media-specific copy? Here’s a full breakdown of how to write Facebook ad copy with AI that actually gets clicks
Landing Pages
You’ve earned the click. Now you need to earn the action.
Tips:
Use a benefit-focused headline
Break copy into short, scannable chunks
Highlight results, social proof, and urgency
Keep the CTA visible and direct
How to Write Ad Copy Using GravityWrite
Ready to speed things up? GravityWrite is your shortcut to better ad copy.
Here’s how it works step by step:
Log in to GravityWrite and go to the “Advertising Tools” section.
Click on the “Ad Copy” tool and fill in your product name and description. Hit “Create Content” and boom! AI-generated ad copy options appear.
Pick one, or generate more until you find one that clicks.
Want to add emojis? Use the "Add Emojis to Text" tool. Paste your ad copy, hit “Create,” and you’re done.
Copy. Paste. Run the ad. Done ✅
The copy you get is clear, concise, and on-brand. It’s not some generic filler. It’s designed to match tone, audience, and product in just a few clicks.
And if you want more control? Edit the result. Mix and match lines. Or use it as a draft to build from.
Ready to speed things up? GravityWrite is your shortcut to better ad copy.
Here’s how it works step by step:
Log in to GravityWrite and go to the “Advertising Tools” section.
Click on the “Ad Copy” tool and fill in your product name and description. Hit “Create Content” and boom! AI-generated ad copy options appear.
Pick one, or generate more until you find one that clicks.
Want to add emojis? Use the "Add Emojis to Text" tool. Paste your ad copy, hit “Create,” and you’re done.
Copy. Paste. Run the ad. Done ✅
The copy you get is clear, concise, and on-brand. It’s not some generic filler. It’s designed to match tone, audience, and product in just a few clicks.
And if you want more control? Edit the result. Mix and match lines. Or use it as a draft to build from.
Ready to speed things up? GravityWrite is your shortcut to better ad copy.
Here’s how it works step by step:
Log in to GravityWrite and go to the “Advertising Tools” section.
Click on the “Ad Copy” tool and fill in your product name and description. Hit “Create Content” and boom! AI-generated ad copy options appear.
Pick one, or generate more until you find one that clicks.
Want to add emojis? Use the "Add Emojis to Text" tool. Paste your ad copy, hit “Create,” and you’re done.
Copy. Paste. Run the ad. Done ✅
The copy you get is clear, concise, and on-brand. It’s not some generic filler. It’s designed to match tone, audience, and product in just a few clicks.
And if you want more control? Edit the result. Mix and match lines. Or use it as a draft to build from.
Quick Template: Steal This Simple Ad Copy Structure
Here’s a structure you can use anytime you’re stuck:
1. Hook - Call out the problem or grab attention.
“Still wasting hours on reports?”
2. Pain - Acknowledge what they’re struggling with.
“Manual tracking is slow, messy, and error-prone.”
3. Solution - Show how your product solves that.
“Our tool creates accurate reports in seconds.”
4. Benefit - Explain how their life is better with it.
“Save time. Avoid errors. Look like a pro.”
5. CTA - Give a clear next step.
“Try it free - no credit card needed.”
This template works for emails, social ads, and landing pages - anywhere.
Try it. Tweak it. Test different hooks or CTAs. This is your foundation.
Here’s a structure you can use anytime you’re stuck:
1. Hook - Call out the problem or grab attention.
“Still wasting hours on reports?”
2. Pain - Acknowledge what they’re struggling with.
“Manual tracking is slow, messy, and error-prone.”
3. Solution - Show how your product solves that.
“Our tool creates accurate reports in seconds.”
4. Benefit - Explain how their life is better with it.
“Save time. Avoid errors. Look like a pro.”
5. CTA - Give a clear next step.
“Try it free - no credit card needed.”
This template works for emails, social ads, and landing pages - anywhere.
Try it. Tweak it. Test different hooks or CTAs. This is your foundation.
Here’s a structure you can use anytime you’re stuck:
1. Hook - Call out the problem or grab attention.
“Still wasting hours on reports?”
2. Pain - Acknowledge what they’re struggling with.
“Manual tracking is slow, messy, and error-prone.”
3. Solution - Show how your product solves that.
“Our tool creates accurate reports in seconds.”
4. Benefit - Explain how their life is better with it.
“Save time. Avoid errors. Look like a pro.”
5. CTA - Give a clear next step.
“Try it free - no credit card needed.”
This template works for emails, social ads, and landing pages - anywhere.
Try it. Tweak it. Test different hooks or CTAs. This is your foundation.
Bonus: Want Better Ad Copy? Steal From Yourself
The easiest way to write better copy? Look at what you respond to online.
Ask yourself:
What ads have made you click recently?
What words stuck with you?
What tone or phrases annoyed you?
What made something feel real vs. fake?
Start collecting examples. Screenshot great ads. Save killer subject lines. Make a swipe file of headlines, taglines, and CTAs.
Then, when it’s time to write - don’t start from scratch. Start from what already works.
Your own experience as a reader is one of the best tools you’ve got.
The easiest way to write better copy? Look at what you respond to online.
Ask yourself:
What ads have made you click recently?
What words stuck with you?
What tone or phrases annoyed you?
What made something feel real vs. fake?
Start collecting examples. Screenshot great ads. Save killer subject lines. Make a swipe file of headlines, taglines, and CTAs.
Then, when it’s time to write - don’t start from scratch. Start from what already works.
Your own experience as a reader is one of the best tools you’ve got.
The easiest way to write better copy? Look at what you respond to online.
Ask yourself:
What ads have made you click recently?
What words stuck with you?
What tone or phrases annoyed you?
What made something feel real vs. fake?
Start collecting examples. Screenshot great ads. Save killer subject lines. Make a swipe file of headlines, taglines, and CTAs.
Then, when it’s time to write - don’t start from scratch. Start from what already works.
Your own experience as a reader is one of the best tools you’ve got.
PS: Don’t Overthink It. Just start. Let AI Help You Polish Later.
Look, the hardest part is starting.
So, write a messy draft. Use GravityWrite to get ideas flowing. Don’t aim for perfection. Aim for clarity and specificity.
The more ads you write, the better you get. The more you test, the more you learn. The more you listen to what your audience responds to, the more your copy improves.
AI won’t replace you - it’ll help you go faster and think clearer.
Use it to:
Generate first drafts
Spark new headline ideas
Add variations to test
Save time when you’re juggling too many projects
GravityWrite makes writing ad copy feel less like a chore and more like a quick, creative win. So go ahead and write your next ad in minutes, not hours.
Want more ways to level up your ad writing workflow? Check out the top AI tools for writing ad copy that marketers are loving right now.
Just remember: say something worth clicking.
Look, the hardest part is starting.
So, write a messy draft. Use GravityWrite to get ideas flowing. Don’t aim for perfection. Aim for clarity and specificity.
The more ads you write, the better you get. The more you test, the more you learn. The more you listen to what your audience responds to, the more your copy improves.
AI won’t replace you - it’ll help you go faster and think clearer.
Use it to:
Generate first drafts
Spark new headline ideas
Add variations to test
Save time when you’re juggling too many projects
GravityWrite makes writing ad copy feel less like a chore and more like a quick, creative win. So go ahead and write your next ad in minutes, not hours.
Want more ways to level up your ad writing workflow? Check out the top AI tools for writing ad copy that marketers are loving right now.
Just remember: say something worth clicking.
Look, the hardest part is starting.
So, write a messy draft. Use GravityWrite to get ideas flowing. Don’t aim for perfection. Aim for clarity and specificity.
The more ads you write, the better you get. The more you test, the more you learn. The more you listen to what your audience responds to, the more your copy improves.
AI won’t replace you - it’ll help you go faster and think clearer.
Use it to:
Generate first drafts
Spark new headline ideas
Add variations to test
Save time when you’re juggling too many projects
GravityWrite makes writing ad copy feel less like a chore and more like a quick, creative win. So go ahead and write your next ad in minutes, not hours.
Want more ways to level up your ad writing workflow? Check out the top AI tools for writing ad copy that marketers are loving right now.
Just remember: say something worth clicking.
FAQs on How to Write Ad Copy
What is the purpose of ad copy?
To quickly convince someone to take a specific action, usually clicking, signing up, or buying - using persuasive, benefit-driven text.
2. How is ad copy different from content writing?
Ad copy is short, direct, and conversion-focused.
Content writing is longer, educational, and designed to inform or engage.
3. How long should the ad copy be?
Shorter is usually better, but don’t sacrifice clarity.
Google Ads: Headlines under 30 characters (each), descriptions under 90 characters (each)
Facebook/Instagram: primary text upto 125 characters, headline upto 40 characters
4. How do I test which ad copy works best?
Use A/B testing platforms (like Meta Ads Manager or Google Ads) to compare:
Headline variations
CTA phrasing
Emotional vs logical tone
Track CTR (click-through rate), conversions, and engagement.
5. Is AI-generated ad copy effective?
Yes, especially for brainstorming and first drafts. Tools like GravityWrite produce variations fast and save hours of creative time.
6. What makes a great CTA?
Clarity + urgency + benefit.
“Get started free”
“Download the checklist”
“See how it works now”
Avoid vague CTAs like “Click here.”
7. Do I need design to make ad copy work?
Good visuals help, but words carry the message. Even without fancy design, great copy can convert. Focus on clarity, not just aesthetics.
What is the purpose of ad copy?
To quickly convince someone to take a specific action, usually clicking, signing up, or buying - using persuasive, benefit-driven text.
2. How is ad copy different from content writing?
Ad copy is short, direct, and conversion-focused.
Content writing is longer, educational, and designed to inform or engage.
3. How long should the ad copy be?
Shorter is usually better, but don’t sacrifice clarity.
Google Ads: Headlines under 30 characters (each), descriptions under 90 characters (each)
Facebook/Instagram: primary text upto 125 characters, headline upto 40 characters
4. How do I test which ad copy works best?
Use A/B testing platforms (like Meta Ads Manager or Google Ads) to compare:
Headline variations
CTA phrasing
Emotional vs logical tone
Track CTR (click-through rate), conversions, and engagement.
5. Is AI-generated ad copy effective?
Yes, especially for brainstorming and first drafts. Tools like GravityWrite produce variations fast and save hours of creative time.
6. What makes a great CTA?
Clarity + urgency + benefit.
“Get started free”
“Download the checklist”
“See how it works now”
Avoid vague CTAs like “Click here.”
7. Do I need design to make ad copy work?
Good visuals help, but words carry the message. Even without fancy design, great copy can convert. Focus on clarity, not just aesthetics.
What is the purpose of ad copy?
To quickly convince someone to take a specific action, usually clicking, signing up, or buying - using persuasive, benefit-driven text.
2. How is ad copy different from content writing?
Ad copy is short, direct, and conversion-focused.
Content writing is longer, educational, and designed to inform or engage.
3. How long should the ad copy be?
Shorter is usually better, but don’t sacrifice clarity.
Google Ads: Headlines under 30 characters (each), descriptions under 90 characters (each)
Facebook/Instagram: primary text upto 125 characters, headline upto 40 characters
4. How do I test which ad copy works best?
Use A/B testing platforms (like Meta Ads Manager or Google Ads) to compare:
Headline variations
CTA phrasing
Emotional vs logical tone
Track CTR (click-through rate), conversions, and engagement.
5. Is AI-generated ad copy effective?
Yes, especially for brainstorming and first drafts. Tools like GravityWrite produce variations fast and save hours of creative time.
6. What makes a great CTA?
Clarity + urgency + benefit.
“Get started free”
“Download the checklist”
“See how it works now”
Avoid vague CTAs like “Click here.”
7. Do I need design to make ad copy work?
Good visuals help, but words carry the message. Even without fancy design, great copy can convert. Focus on clarity, not just aesthetics.
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