20 Best Keyword Research Tools for SEO in 2024 (Free & Paid)

Boost your SEO to new heights with these best keyword research tools!



Published Date:

Feb 7, 2024


Last Modified:

Jul 10, 2024

Best keyword research tools
Best keyword research tools

Discover the Top 20 Keyword Research Tools for 2024

Attention all SEO specialists and content creators!  

Want to see your website at the top of Google searches? The key could be in finding the “best keyword research tool.”

Selecting the appropriate keywords is crucial for ensuring your website stands out. Whether you are just starting or have been around the block, having the best keyword tool makes a big difference. We have something special for you in this article - a list of the best SEO keyword tools for 2024.

This isn’t just any list. It is your ultimate guide to the 20 best keyword research tools for SEO success. Whether you’re looking for free tools or the top-of-the-line paid ones, we have covered them all. These tools are your secret weapon for finding the perfect keywords that can send your website soaring up the search results.

Head to our blog and dive into this treasure trove of the best 20 keyword research tools of 2024. Pick your favorites and start transforming your website’s SEO game today. Don't miss out on getting ahead of your competitors.

20 Best Keyword Research Tools in 2024

Discover the top 20 best keyword research tools of 2024 that can help your website stand out. This easy guide covers free and paid tools, perfect for boosting your website's online presence.

1. GravityWrite

GravityWrite is the best free keyword research tool for finding the right words to help your website shine online. It's packed with special tools that help you get noticed more easily. Let's break down how it does this.

GravityWrite - The Best keyword research tool

Find Niche Keywords Easily

First up, it's got a tool called the Long-tail Keyword Generator. Imagine you have a basic idea, like "homemade cookies." Put that into GravityWrite, and immediately, you have 30 more specific ideas, like "sugar-free homemade cookies," plus suggestions for blog titles. It's like going on a treasure hunt for the perfect words to attract more visitors.

GravityWrite's Long tail keyword generator

Get Related Words and SEO Tips

Then, there's a tool called “Related Keyword & On Page SEO Guide” for finding words related to your main idea and getting tips to improve your website. If you tell it your site is about yoga, it suggests other words people might search for and gives advice on how to make your site titles, meta descriptions, and images better. This helps make your site more friendlier to search engines like Google.

GravityWrite's Related keywords and on page seo guide

Advanced Tools for the Pros

GravityWrite steps up its game with advanced tools for those who really want to dive deep. The Keyword Clustering PRO feature is a game-changer. You give it a word, and it finds a bunch of related words, organizing them in a way that makes it easier to come up with content ideas. It's like organizing your word closet so you can find exactly what you need, when you need it.

For example, you enter "digital marketing," and it groups together related specific words. This helps you understand what people are really looking for.

GravityWrite's keyword clustering PRO

Detailed Plans for Top Rankings

There's also a tool that takes any word you want to rank for and gives you a complete plan. It's like having a map for SEO, showing you which words to include and offering tips to make your website more noticeable.

For instance, if you're focusing on "yoga classes," a tool called “Ranking Guidelines for 1 keyword” suggests related words and guides you on crafting engaging meta tags like titles and descriptions, FAQs, and queries for your site.

GravityWrite's Ranking Guidelines for 1 keyword

Every tool in GravityWrite is designed not just to make SEO easier but also more successful. It helps your website get noticed in a busy online world.

GravityWrite Pricing

  • Free Plan: Get 1,000 words per month, use 80+ templates, and write in 30+ languages.

  • Starter Plan ($19/month): Boost to 50,000 words, more templates, and better support.

  • Pro Plan ($79/month): Huge jump to 250,000 words, all tools, and top support.

*Additionally, GravityWrite offers special deals at a discounted rate.

2. Semrush

Semrush is the best keyword tool because it focuses on what your competitors rank for, offering a different approach from traditional seed keyword methods. By entering a competitor's website, you get insights into the keywords they use, their traffic, and the value of that traffic. This tool is especially helpful in uncovering unique and potentially profitable keywords.

Semrush for competitors analysis

Furthermore, Semrush excels in providing detailed data on organic keywords and competitors' strategies. It also assists in finding specific long-tail keywords, which is useful for targeting less competitive search queries. The Keyword Magic feature, drawing from a vast database of over 25 billion terms, is a highlight, offering a wide array of keyword suggestions.

Semrush Pricing

  • Pro Plan: Priced at $129.95 per month, suitable for beginners and small teams, offering features like 5 projects, tracking for 500 keywords, and comprehensive SEO and PPC tools.

  • Guru Plan: At $249.95 monthly, targeted towards agencies and mid-sized businesses, this plan expands on Pro with 15 projects, tracking for 1,500 keywords, and additional tools, including a Content Marketing Toolkit.

  • Business Plan: For $499.95 a month, designed for large agencies and enterprises, with 40 projects, 5,000 keywords tracking, and exclusive features like API access.

3. Keywords Everywhere

Keywords Everywhere is a subscription-based keyword research tool that integrates effortlessly with your web browser. It displays keyword data on websites like eBay and Amazon, simplifying the research process by showing where you are browsing. This eliminates the need to switch between different tools or copy and paste keywords constantly.

Keywords Everywhere for keyword research

The tool's distinctive feature, "People Also Search For," presents related keyword suggestions within Google search results. It helps in understanding the broader search interests of your target audience, potentially uncovering valuable keywords that might not be immediately obvious. This functionality broadens and deepens the scope of your keyword research.

Keywords Everywhere Pricing

  • Bronze: For $21/year, you get 100,000 credits, 1 user seat, and insights on the top 1,000 keywords and backlinks per website.

  • Silver: At $72/year, this plan includes 400,000 credits, allows for 5 user seats, and provides data on the top 2,000 keywords and backlinks per site, plus SEO Minion access.

  • Gold: Priced at $300/year, offering 2 million credits, 20 user seats, insights into the top 5,000 keywords and backlinks per website, SEO Minion access, and includes all courses valued at $597.

4. Google Trends

Google Trends is a versatile tool for keyword research, offering a dual approach. It enables you to look up particular keywords and discover associated queries, expanding your research range by uncovering related or popular search terms. This feature is crucial for identifying emerging topics and understanding user interests. 

Google trends to find trending search terms

In addition, Google Trends tracks the popularity of these terms over time, providing insights into their relevance and changes in public interest. Furthermore, its unique functionality for YouTube searches offers an additional layer of insight, which is especially important given YouTube's status as a major search platform. This feature helps understand keyword popularity and audience interest on YouTube, complementing the overall keyword research strategy. 

Google Trends Pricing

  • Google Trends is one of the best free SEO research tools, with no subscription needed, offering access to search trends and data visualizations.

5. Google Keyword Planner

Google Keyword Planner (GKP) is a user-friendly tool that offers direct access to Google's large database of keywords, ensuring that the data you get is both authentic and relevant. Its straightforward approach makes it a trusted resource for keyword research, particularly for those seeking reliable and current insights directly from Google.

Google keyword planner for large keyword database

A standout feature of GKP is the "Top of page bid," which indicates the average bid amount advertisers are willing to pay per click for each keyword. This metric is valuable for understanding the commercial potential behind search terms, as higher bids can suggest greater profitability. It's a crucial tool for gauging keywords' value and competition level in various markets. 

Google Keyword Planner Pricing

  • Google Keyword Planner, a free research tool within Google Ads to explore keyword ideas, search volume, and competition to optimize PPC campaigns.

6. Google Search Console

Google Search Console, while not a conventional keyword research tool, excels with its Performance Report feature. This report highlights pages on your site that receive the most clicks from Google, along with the specific keywords driving that traffic. This feature is invaluable for identifying "Opportunity Keywords," where your site ranks between #8 and #20 in search results. Optimizing these keywords with targeted SEO can significantly boost your rankings.

Google search console for keyword analysis

Furthermore, integrating Google Search Console with Google Analytics enhances keyword data analysis. This combination provides a deeper understanding of keyword performance than using either tool alone. It's a strategic approach to get comprehensive insights into your website's search performance.

Google Search Console Pricing

  • Google Search Console is a complimentary tool by Google for website analysis and optimization in search results.

7. Backlinko Free Keyword Tool

The Free Keyword Tool by Backlinko is a valuable resource for those new to SEO, providing an accessible and no-cost option for keyword research. It taps into Semrush's extensive keyword database, making it an effective tool for identifying specific, low-competition keywords.

Backlinko free keyword tool for finding low competition keywords

The tool also helps brainstorm ideas for blog content and offers insights into the monthly search volumes for various keywords. This data is essential for understanding which keywords will attract more traffic and engagement, a key factor in successful SEO strategies.

Backlinko Free Keyword Tool Pricing

  • Backlinko's Free Keyword Tool is available without charge which is useful for finding keywords and analyzing performance for SEO and site content.

8. Ahrefs Free Keyword Generator

Ahrefs' Free Keyword Generator distinguishes itself as the best keyword research tool through its extensive range of keyword suggestions. It accesses over 8 billion queries, offering many keyword ideas, including long-tail variants and related subtopics. This variety aids in creating diverse and effective content strategies. 

Ahrefs free keyword generator for comprehensive keyword suggestions

Moreover, this tool delivers key SEO metrics for every keyword, including search volume and difficulty ratings, which are crucial for choosing the most effective keywords for your SEO initiatives. Its ability to research keywords across multiple search engines enhances its versatility. This feature is particularly beneficial for those looking to optimize their content beyond Google, catering to a wider audience across different search platforms.

Ahrefs Keywords Explorer Pricing

Ahrefs offers a free keyword generator tool alongside various paid plans for more comprehensive SEO tools and analytics. Their pricing plans include:

  • Lite Plan: Beginning at $99 monthly, suited for smaller ventures.

  • Standard Plan: Starting at $199 monthly, optimal for freelancers in SEO and marketing.

  • Advanced Plan: Priced at $399 monthly, designed for streamlined marketing teams.

  • Enterprise Plan: At $999 monthly, best for larger agencies and corporations.

9. Moz Keyword Explorer

Moz Keyword Explorer is the best keyword tool that excels at generating unique keyword ideas and providing suggestions that are less obvious yet highly relevant. This feature helps discover potential keywords that are not easily found with other tools. The explorer's ability to suggest "lateral" keywords based on a seed word like "weight loss" broadens the scope of keyword research, making it a valuable tool for SEO.

Moz keyword explorer for finding lateral keywords

Additionally, its specialized features, such as “Organic CTR” and “Priority, ” offer insights into a keyword's potential click-through rate and overall value. These features consider the search volume, difficulty, and expected clicks, providing a comprehensive view of a keyword's effectiveness.

Moz Keyword Explorer Pricing

  • Free trial with 3 daily searches.

  • Standard Plan: $79/month, $70/month yearly for SEO beginners.

  • Medium Plan: $143/month, $126/month yearly with full keyword tool access.

  • Large Plan: $239/month, $210/month yearly for businesses serious about SEO.

  • Premium Plan: $479/month, $422/month yearly for large SEO agencies.

10. WordStream

WordStream's Free Keyword Tool is handy for anyone looking to improve their website's SEO or PPC strategy. It provides many keyword recommendations, including specific long-tail keywords essential for targeting niche audiences. The tool also provides valuable data like search volume and competition level for each keyword, sourced from both Google and Bing. This makes it a reliable source of information for your keyword research.

Wordstream for Website SEO and PPC

Its ability to tailor keyword searches to specific industries sets this tool apart. For instance, if you're in the health and fitness industry and search for "Weight loss," you get relevant results like "Kelly Clarkson weight loss." This feature ensures that the keywords are highly relevant to your business area, making your online marketing efforts more focused and effective.

WordStream Pricing

  • WordStream provides a free keyword tool.

  • For detailed WordStream pricing, direct contact is recommended, which ensures full transparency on costs, including any hidden fees.

11. Mangools KWFinder

Mangools KWFinder is a user-friendly keyword research tool that stands out for its intuitive interface, making it a popular choice for both SEO professionals and beginners. Its design simplifies the process of finding and evaluating keywords, which is essential for effective SEO strategies.

Mangools KWFinder - A userfriendly keyword research tool

A key feature of KWFinder is the automatic display of the "Keyword Difficulty" score next to each keyword. This functionality saves time and provides instant insights into the competitiveness of keywords, aiding in quick and informed decision-making for SEO campaigns. 

Mangools KWFinder Pricing

  • KWFinder by Mangools offers a free version for keyword discovery.

  • Mangools Entry: $29/month - 25 keyword lookups/24h, 50 suggestions/search, 1 tracked domain.

  • Mangools Basic: $49/month - 100 keyword lookups/24h, 200 suggestions/search, unlimited tracked domains.

  • Mangools Premium: $69/month - 500 keyword lookups/24h, unlimited suggestions, 3 extra seats.

  • Mangools Agency: $129/month - 1,200 keyword lookups/24h, unlimited suggestions and 5 extra seats.

12. AlsoAsked

AlsoAsked is a powerful tool for SEO professionals, particularly useful for creating in-depth topic clusters. By analyzing how people phrase questions around a specific topic, it allows users to map out comprehensive content strategies. This approach helps in building detailed and authoritative content around a head keyword, enhancing SEO effectiveness.

AlsoAsked to find related questions

When a head keyword, say, for example, “fitness,” is entered into AlsoAsked, it provides distinct clusters of related questions. This feature is instrumental in guiding content creation, ensuring that it addresses relevant queries and covers various aspects of the topic. This method is key to driving significant SEO traffic. 

AlsoAsked Pricing

  • AlsoAsked offers plans including 3 free daily searches:

  • Basic: $15/month for 100 searches, unlimited users, all regions and languages, PNG export, 24hr history.

  • Lite: $29/month for 300 searches, unlimited users, all regions and languages, PNG and CSV exports, 1 month history, deep search.

  • Pro: $59/month for 1,000 searches, unlimited users, all languages and regions, PNG and CSV exports, 1-year history, deep and bulk searches, API access.

13. Jaaxy

Jaaxy is a comprehensive keyword research tool developed by affiliate marketers. It's designed to simplify keyword and competition research. Jaaxy provides access to an extensive database with over 500 million search terms, offering insights into traffic, competition, and domain metrics. This makes it invaluable for SEO and PPC campaign optimization. 

Jaaxy for affiliate marketers

Additionally, Jaaxy's unique features like SiteRank enable users to monitor and track rankings across Google, Yahoo, and Bing, providing an edge in competitive analysis. Its ability to uncover high-quality domains adds another dimension to its usefulness. Overall, Jaaxy is a powerful tool for managing various aspects of keywords, websites, competition, and market research.

Jaaxy  Pricing

  • Starter Trial for new users to try services including 30 keyword searches, website analyzer, and more.

  • Pro Plan at $49/mo, popular for new websites, includes all Starter features plus sortable search results, unlimited search history, and enhanced search capabilities.

  • Enterprise Plan at $99/mo for power users, builds on Pro features with faster search, automated functions, and increased SiteRank analysis scans.

14. Soovle

Soovle is a versatile keyword research tool that scrapes suggested keywords from multiple sources, including Google, YouTube, Bing, Yahoo, and Amazon. This allows users to gather a broad range of keyword ideas from different platforms in one place, helping to uncover untapped keywords that competitors might not be aware of. 

Soovle  for finding diverse keyword ideas

A notable feature of Soovle is the "Saved Suggestions," which lets users easily save and organize their favorite keyword ideas and then download them to a CSV file. This functionality makes Soovle an efficient tool for gathering and managing diverse keyword ideas.

Soovle Pricing

  • Soovle offers a free service for keyword research, compiling suggestions from multiple sources, including Google, Bing, and Amazon.

15. excels at generating long-tail keyword suggestions using Google Autocomplete, offering insights based on actual search queries. This approach ensures the keywords are highly relevant and targeted, making it a crucial tool for enhancing SEO strategies and content creation. Its ease of use and the ability to generate keywords without an account add to its appeal among marketers and content creators. for long tail keyword suggestions

The tool's comprehensive database supports multiple platforms, including Google, Bing, YouTube, and Amazon, providing a wide lens for keyword research across different search environments. This multi-platform support is invaluable for tailoring content to specific channels,  increasing the visibility and reach of your SEO and marketing efforts. Pricing

  • Free: Offers 750+ long-tail keyword suggestions per search.

  • Pro Basic ($89/month): Includes search volume data, more keywords, and bulk analysis for 1 user.

  • Pro Plus ($99/month): Adds CPC and competition data, and supports 5 users.

  • Pro Business ($199/month): Extends features with 50 API requests/day and 10 user accounts.

16. QuestionDB

QuestionDB innovatively sources question-focused keywords from Reddit discussions, offering a fresh alternative for content creators seeking to address popular queries. QuestionDB allows users to sort questions by popularity, enabling the development of content that meets the audience's needs, thus enhancing engagement and relevance. 

QuestionDB to find question focused keywords

By selecting a general topic, you can access a wide range of questions for content inspiration. This method is particularly useful for achieving topical authority by covering nearly every aspect of a niche, which can lead to better Google rankings.

QuestionDB Pricing

  • QuestionDB offers a free keyword tool without search volume and difficulty data.

  • Solo Plan at $15/month for individuals, providing 100 searches with complete results.

  • Agency Plan at $50/month for marketing agencies, offering 500 searches with full data.


TopicRanker is an SEO tool tailored for beginners, streamlining the keyword discovery process. By inputting your website URL, it analyzes your site's content and suggests seed topics relevant to your niche. This approach simplifies identifying opportunities to create content that's more likely to rank.

TopicRanker for keyword suggestions

The tool shines by pinpointing keyword queries linked to specific problems on the SERP, such as outdated content or poor readability, offering actionable insights for improvement. This focused analysis helps users target areas with a higher chance of achieving quick SEO gains.

TopicRanker Pricing

  • Starter: $9/month for 3 reports, 3 keywords per report, and analysis for 1 domain.

  • Basic: $59/month offers 10 reports, 6 keywords per report, 3 domain analyses, plus AI writing tools, and exclusive support.

  • Premium: $129/month includes 30 reports, 12 keywords per report, unlimited domain analyses, AI tools, and a monthly strategy review call.

18. SECockpit

SECockpit is a keyword research tool aimed at SEO professionals, offering deep insights into search trends, organic competition, and traffic estimates. It's designed to handle the complexities of SEO work, making it ideal for those deeply involved in optimizing search engine visibility. 

SECockpit for SEO professionals

This tool is especially beneficial for those well-versed in SEO, providing a comprehensive analysis to inform strategy. Its interface, designed with the SEO expert in mind, may overwhelm beginners but promises significant value for seasoned users looking for detailed insights. SECockpit supports a variety of searches, including Google Suggest and related searches, complemented by a robust filtering system to refine keyword selection. 

SECockpit Pricing

  • SECockpit offers different plans with a 7-day risk-free trial and a 30-day money-back guarantee:

  • Personal:  $39/month - 10 daily keyword searches, 800 results per search, and Google AdWords ideas.

  • Pro:  $59/month - 50 daily searches, 10,000 results per search, bonus features including RankTracker, and keyword ideas from multiple sources.

  • Agency:  $99/month - Unlimited searches, 10,000 results, enhanced RankTracker options, and branded reports.


SERPSTAT is a complete set of SEO tools that helps you create content, build links, and do much more. While it is not solely focused on keyword research, it features a robust keyword research tool that is highly useful. 

SERPSTAT - A comprehensive SEO software suite

A standout feature of SERPSTAT is the Competitors Graph, which allows users to visualize the competition for specific keywords, helping to identify when it might be wise to target alternative keywords. This feature, along with its broad utility, makes SERPSTAT a valuable asset for SEO professionals

It also features competitors' analysis for insight into others' SEO and PPC strategies, keyword clustering for thematic organization, and a site audit feature to identify and correct on-site issues to improve Google rankings.


  • SERPSTAT offers a free 7-day analysis trial 

  • Individual: $59/month, tailored for SEO professionals and freelancers, offering project management and competitive analysis tools.

  • Team: $119/month, aimed at small teams, includes AI tools, batch analysis, and team management features.

  • Agency: $479/month, designed for large marketing agencies, offering extensive project and team capabilities, including white-label services.

  • Enterprise Solutions: Custom services for big enterprises with specific needs, requiring direct contact for details.

20. Keyword Snatcher

Keyword Snatcher is an effective tool for generating a vast number of keyword ideas, offering at least 2,000 suggestions from just one seed keyword. Its strength lies in the sheer volume of ideas it provides, making it an excellent starting point for extensive keyword research. 

Keyword snatcher for various keyword ideas

However, it lacks data on search volume and competition, requiring users to further analyze the keywords using tools like Google Keyword Planner. A standout feature is its word count filter, simplifying the discovery of long-tail keywords. 

Keyword Snatcher Pricing

  • Keyword Snatcher is available for a one-time payment of $47, offering a tool that finds untapped niches.

20 Best Keyword Research Tools Pricing Summary

The following table gives a quick overview of the starting price for paid plans for the 20 best keyword research tools.

S.NoToolsPaid Plans Starting From
3Keywords Everywhere$21/year
4Google TrendsFree
5Google Keyword PlannerFree
6Google Search ConsoleFree
7Backlinko Free Keyword ToolFree
8Ahrefs Keywords Explorer$99/month
9Moz Keyword Explorer$79/month
10WordStreamContact for pricing
11Mangools KWFinder$29/month
20Keyword Snatcher$47 (one-time)

Discover the Best Keyword Research Tools of 2024 Now!

In 2024, there are many SEO tools out there to help with digital marketing. GravityWrite is a key player, making content creation easier and more effective for SEO. 

Tools like Semrush and Ahrefs are great for deep SEO analysis, giving you all the data you need to plan well. Google's tools, such as Google Trends and Keyword Planner, are must-haves for direct search engine insights.

Tools like Moz and Keyword Snatcher help you keep up with competitors and find niche keywords, ensuring SEO pros have everything they need to tackle SEO challenges. Each tool has something special to offer, helping to boost SEO strategies and stay ahead in the digital world.

FAQs on Best Keyword Research Tools

1. What are the best keyword research tools available in 2024?

The best SEO keyword tools in 2024 include GravityWrite, Semrush, Ahrefs, Google Keyword Planner, and Moz. Each offers unique features to suit different SEO needs, from content optimization to competitive analysis.

2. Why keyword research is important for SEO?

Keyword research is essential in SEO because it identifies the exact phrases people enter into search engines. This process allows you to optimize your website to match these searches, increasing your visibility and the likelihood of attracting targeted visitors. 

3. How to get keywords for free?

To get keywords for free, you can use tools like Google Keyword Planner, which requires a Google Ads account but is free to use. Other free resources, including Google Trends, GravityWrite, and so on, offer insights into popular search queries and trends.

4. What should we look for in the best SEO keyword tools?

When choosing the best keyword research tool, consider its database size, accuracy of search volume data, ability to find long-tail keywords, competitor analysis features, and ease of use. The right tool for you will be based on what you need for your SEO and your goal.

5. Can GravityWrite help identify long-tail keywords?

Yes, GravityWrite is designed to identify both popular and long-tail keywords, enabling users to target specific niches with less competition. Its advanced algorithms provide suggestions for long-tail keywords that are more likely to convert.

6. Is Google Keyword Planner still relevant in 2024?

Absolutely. Google Keyword Planner is one of the free SEO research tools that remains a fundamental tool for anyone looking to gain insights directly from Google’s search data. It’s especially useful for finding keyword ideas and understanding search volume trends.

stay in the loop

Subscribe for more inspiration.