LISTINGS
10 Affordable SEO Tools That Don't Hurt Your Wallet
Don't let a tight budget hold back your SEO efforts. Uncover 10 effective yet affordable SEO tools that actually work like the costly ones in the market.
Published Date:
Jan 29, 2025
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As someone who writes SEO-optimized blogs, I’ve used nearly all the SEO tools available. However, I’ve noticed that most of them are expensive, making it tough for budget-conscious users and small businesses.
That’s when I started searching for affordable SEO tools that perform just as well as top-tier options. To my surprise, I found quite a few.
Just because a tool is expensive doesn’t mean it will be valuable to you, and vice versa. In this blog, I’ll share 10 affordable SEO tools I discovered after extensive research to help you tackle any SEO task.
I’ve carefully curated a list of SEO tools for digital marketing, covering everything from content generation to local SEO. The best part is that most of these tools are free and check all the boxes while staying affordable without compromising performance, making them perfect for SEO enthusiasts on any budget.
Let’s dive into the essential SEO tools every website needs! 🚀
<div style="text-align: center;"> <img src="https://i.ibb.co/j7yV3bQ/Video-Aida-GIF-by-Hallgeir-G.gif" alt="AIDA model GIF showcasing attention, interest, desire, and action" style="display: block; margin: auto; width: 100%; max-width: 500px;" /> </div>
As someone who writes SEO-optimized blogs, I’ve used nearly all the SEO tools available. However, I’ve noticed that most of them are expensive, making it tough for budget-conscious users and small businesses.
That’s when I started searching for affordable SEO tools that perform just as well as top-tier options. To my surprise, I found quite a few.
Just because a tool is expensive doesn’t mean it will be valuable to you, and vice versa. In this blog, I’ll share 10 affordable SEO tools I discovered after extensive research to help you tackle any SEO task.
I’ve carefully curated a list of SEO tools for digital marketing, covering everything from content generation to local SEO. The best part is that most of these tools are free and check all the boxes while staying affordable without compromising performance, making them perfect for SEO enthusiasts on any budget.
Let’s dive into the essential SEO tools every website needs! 🚀
<div style="text-align: center;"> <img src="https://i.ibb.co/j7yV3bQ/Video-Aida-GIF-by-Hallgeir-G.gif" alt="AIDA model GIF showcasing attention, interest, desire, and action" style="display: block; margin: auto; width: 100%; max-width: 500px;" /> </div>
As someone who writes SEO-optimized blogs, I’ve used nearly all the SEO tools available. However, I’ve noticed that most of them are expensive, making it tough for budget-conscious users and small businesses.
That’s when I started searching for affordable SEO tools that perform just as well as top-tier options. To my surprise, I found quite a few.
Just because a tool is expensive doesn’t mean it will be valuable to you, and vice versa. In this blog, I’ll share 10 affordable SEO tools I discovered after extensive research to help you tackle any SEO task.
I’ve carefully curated a list of SEO tools for digital marketing, covering everything from content generation to local SEO. The best part is that most of these tools are free and check all the boxes while staying affordable without compromising performance, making them perfect for SEO enthusiasts on any budget.
Let’s dive into the essential SEO tools every website needs! 🚀
<div style="text-align: center;"> <img src="https://i.ibb.co/j7yV3bQ/Video-Aida-GIF-by-Hallgeir-G.gif" alt="AIDA model GIF showcasing attention, interest, desire, and action" style="display: block; margin: auto; width: 100%; max-width: 500px;" /> </div>
10 Affordable SEO Tools at a Glance
| S. No | Tool's Name | Free Plan | Paid Plan ($/month) | Affordability Rating | Best For | Features |
|---|---|---|---|---|---|---|
| 1 | GravityWrite | 1,000 words/mo (no card needed) | Starts at $15 | 💰 (Budget-Friendly) | SEO content, writers, marketers, content writers | AI blog writer, meta title/description, keyword clustering |
| 2 | Ubersuggest | 1 project, 25 keywords, 150-page audit | Starts at $12 | 💰 (Affordable) | Budget SEO users | Site audits, rank tracking, keyword research, backlinks |
| 3 | Google Keyword Planner | Free | N/A | 🆓 (Completely Free) | Budget SEO users | Keyword discovery, search volume insights |
| 4 | SE Ranking | 14-day free trial | Starts at $65 | 💰💰💰 (Moderately Priced) | SEO marketers | Competitor analysis, backlink tracking, SEO audit |
| 5 | Screaming Frog | Crawl limit: 500 URLs | $259/year | 💰💰💰💰 (Flexible free plan, Pricey paid plans) | SEO analysts | Website crawling, broken link checks, redirect analysis |
| 6 | Google Search Console | Free | N/A | 🆓 (Completely Free) | Business owners, SEO experts | Performance tracking, issue alerts, backlink tracking |
| 7 | SERPWatcher (Mangools) | 5 daily keyword lookups | Starts at $49 | 💰💰💰 (Moderately Priced) | SEO managers | Rank tracking, keyword analysis, performance reports |
| 8 | Google Analytics (GA4) | Free | N/A | 🆓 (Completely Free) | SEO analysts, marketers | Traffic analysis, event tracking, integration with Google Ads |
| 9 | Ubersuggest Backlinks Tool | 3 daily backlink searches | Starts at $12 | 💰 (Affordable) | Budget SEO users | Backlink tracking, competitor analysis |
| 10 | BrightLocal | 14-day free trial | Starts at $39 | 💰💰💰 (Moderately Priced) | Small businesses, local SEO | Citation tracking, local rank tracking, review management |
1. GravityWrite - SEO Content Writing
Popular Feature: AI Blog Writer.
Best for: SEO content, writers, marketers, and content writers who want to create SEO-optimized content without breaking the bank.
SEO is nothing without optimized and high-quality content. As the saying goes, “Content is the King.”
There are many tools that provide SEO-friendly content, but GravityWrite is one of the best SEO marketing tools. It offers high-quality content that every search engine loves at a budget-friendly price.
It is an AI writing tool used by over a million marketers and content writers worldwide. With over 250+ free AI tools, you can create content, including SEO-optimized long-form blogs, emails, social media posts, articles, newsletters, and more.
As far as SEO tools are concerned, you get a few core tools:
AI Blog Writer: Creates SEO-optimized long-form blogs of up to 5,000 words
Meta Title & Description: Generates meta tags for SEO within character limits.
<!--ARCADE EMBED START--><div style="position: relative; padding-bottom: calc(54.02777777777777%); height: 0; width: 100%;"><iframe src="https://demo.arcade.software/v47khkucI2QUnESEzoN9?embed&embed_mobile=tab&embed_desktop=inline" title="Meta Title and Description - GravityWrite" frameborder="0" loading="lazy" webkitallowfullscreen mozallowfullscreen allowfullscreen allow="clipboard-write" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;" ></iframe></div><Topical Map: Identifies relevant keywords to maintain topical relevance.
Clickbait Title Generator: Crafts long-tail titles to boost click-through rates.
Long-tail Keyword Generator: Provides 30 long-tail keywords, blog ideas, and search intent.
On-Page SEO Guide: Suggests keyword variations, titles, meta descriptions, slugs, and image ideas.
Keyword Cluster: Groups keywords for a stronger strategy.
Ranking Guidelines: Helps rank primary keywords with related queries and entities.
YT Description & Tags: Optimizes video visibility with descriptions and tags.
You can also access 15+ copywriting models to fine-tune your writing.
Don't worry about your content sounding like a robot anymore! With GravityWrite, you can create original, unique content that sounds like you. You can also humanize AI content, which will help you rank better.
How Affordable is GravityWrite?
Unlike other AI marketing tools, there are no hidden charges, and the tool does not require a payment method to create an account. The pricing plans start at just $15 per month, giving you a whopping 75000 monthly word limit. If you want to upgrade, you can do so.
If SEO content writing is your mainstream, GravityWrite is one of the best SEO tools for digital marketing that you can use.
Pricing:
Free plan: 1000 words/mo. (no need to add payment method)
Paid plans: Start at $15/mo. (Yearly plan)
Learn more: GravityWrite Pricing.
Check out what users think about GravityWrite: GravityWrite’s G2 Reviews.
Need some help writing content? Check out my other blog, where I’ve shared the best AI content creation tips for engaging content.
Popular Feature: AI Blog Writer.
Best for: SEO content, writers, marketers, and content writers who want to create SEO-optimized content without breaking the bank.
SEO is nothing without optimized and high-quality content. As the saying goes, “Content is the King.”
There are many tools that provide SEO-friendly content, but GravityWrite is one of the best SEO marketing tools. It offers high-quality content that every search engine loves at a budget-friendly price.
It is an AI writing tool used by over a million marketers and content writers worldwide. With over 250+ free AI tools, you can create content, including SEO-optimized long-form blogs, emails, social media posts, articles, newsletters, and more.
As far as SEO tools are concerned, you get a few core tools:
AI Blog Writer: Creates SEO-optimized long-form blogs of up to 5,000 words
Meta Title & Description: Generates meta tags for SEO within character limits.
<!--ARCADE EMBED START--><div style="position: relative; padding-bottom: calc(54.02777777777777%); height: 0; width: 100%;"><iframe src="https://demo.arcade.software/v47khkucI2QUnESEzoN9?embed&embed_mobile=tab&embed_desktop=inline" title="Meta Title and Description - GravityWrite" frameborder="0" loading="lazy" webkitallowfullscreen mozallowfullscreen allowfullscreen allow="clipboard-write" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;" ></iframe></div><Topical Map: Identifies relevant keywords to maintain topical relevance.
Clickbait Title Generator: Crafts long-tail titles to boost click-through rates.
Long-tail Keyword Generator: Provides 30 long-tail keywords, blog ideas, and search intent.
On-Page SEO Guide: Suggests keyword variations, titles, meta descriptions, slugs, and image ideas.
Keyword Cluster: Groups keywords for a stronger strategy.
Ranking Guidelines: Helps rank primary keywords with related queries and entities.
YT Description & Tags: Optimizes video visibility with descriptions and tags.
You can also access 15+ copywriting models to fine-tune your writing.
Don't worry about your content sounding like a robot anymore! With GravityWrite, you can create original, unique content that sounds like you. You can also humanize AI content, which will help you rank better.
How Affordable is GravityWrite?
Unlike other AI marketing tools, there are no hidden charges, and the tool does not require a payment method to create an account. The pricing plans start at just $15 per month, giving you a whopping 75000 monthly word limit. If you want to upgrade, you can do so.
If SEO content writing is your mainstream, GravityWrite is one of the best SEO tools for digital marketing that you can use.
Pricing:
Free plan: 1000 words/mo. (no need to add payment method)
Paid plans: Start at $15/mo. (Yearly plan)
Learn more: GravityWrite Pricing.
Check out what users think about GravityWrite: GravityWrite’s G2 Reviews.
Need some help writing content? Check out my other blog, where I’ve shared the best AI content creation tips for engaging content.
Popular Feature: AI Blog Writer.
Best for: SEO content, writers, marketers, and content writers who want to create SEO-optimized content without breaking the bank.
SEO is nothing without optimized and high-quality content. As the saying goes, “Content is the King.”
There are many tools that provide SEO-friendly content, but GravityWrite is one of the best SEO marketing tools. It offers high-quality content that every search engine loves at a budget-friendly price.
It is an AI writing tool used by over a million marketers and content writers worldwide. With over 250+ free AI tools, you can create content, including SEO-optimized long-form blogs, emails, social media posts, articles, newsletters, and more.
As far as SEO tools are concerned, you get a few core tools:
AI Blog Writer: Creates SEO-optimized long-form blogs of up to 5,000 words
Meta Title & Description: Generates meta tags for SEO within character limits.
<!--ARCADE EMBED START--><div style="position: relative; padding-bottom: calc(54.02777777777777%); height: 0; width: 100%;"><iframe src="https://demo.arcade.software/v47khkucI2QUnESEzoN9?embed&embed_mobile=tab&embed_desktop=inline" title="Meta Title and Description - GravityWrite" frameborder="0" loading="lazy" webkitallowfullscreen mozallowfullscreen allowfullscreen allow="clipboard-write" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;" ></iframe></div><Topical Map: Identifies relevant keywords to maintain topical relevance.
Clickbait Title Generator: Crafts long-tail titles to boost click-through rates.
Long-tail Keyword Generator: Provides 30 long-tail keywords, blog ideas, and search intent.
On-Page SEO Guide: Suggests keyword variations, titles, meta descriptions, slugs, and image ideas.
Keyword Cluster: Groups keywords for a stronger strategy.
Ranking Guidelines: Helps rank primary keywords with related queries and entities.
YT Description & Tags: Optimizes video visibility with descriptions and tags.
You can also access 15+ copywriting models to fine-tune your writing.
Don't worry about your content sounding like a robot anymore! With GravityWrite, you can create original, unique content that sounds like you. You can also humanize AI content, which will help you rank better.
How Affordable is GravityWrite?
Unlike other AI marketing tools, there are no hidden charges, and the tool does not require a payment method to create an account. The pricing plans start at just $15 per month, giving you a whopping 75000 monthly word limit. If you want to upgrade, you can do so.
If SEO content writing is your mainstream, GravityWrite is one of the best SEO tools for digital marketing that you can use.
Pricing:
Free plan: 1000 words/mo. (no need to add payment method)
Paid plans: Start at $15/mo. (Yearly plan)
Learn more: GravityWrite Pricing.
Check out what users think about GravityWrite: GravityWrite’s G2 Reviews.
Need some help writing content? Check out my other blog, where I’ve shared the best AI content creation tips for engaging content.
2. Ubersuggest - Site Audit
Popular Feature: Keyword Research
Best for: Budget SEO users
An SEO site audit checks your website's performance in search rankings. It focuses on speed, content, and usability to identify issues and improve visibility.
Ubersuggest is one of the website SEO analysis tools. It’s affordable, effective, and suitable for businesses of all sizes. As a cheaper alternative to Semrush, it offers features like site auditing, rank tracking, keyword research, backlinking, and AI writing at a very reasonable price.
In this section, let’s explore how well this analytics SEO software performs in site auditing.
It provides three free daily SEO audits. I like how the tool provides a detailed overview, from the on-page score to site speed insights. Though 3 free searches are not enough for enterprises or agencies, the free tool can still work if you are a freelancer or own a small business that doesn’t require daily SEO site auditing.
How Affordable is Ubersuggest?
Ubersuggest offers a limited free plan before committing to a paid plan, starting at $12/mo. Thus, it could be a better choice for budget users, regardless of their business nature. The tool also offers a custom pricing plan for users who need more.
Pricing:
Free Plan: 1 project, 25 keywords (weekly updates), 150-page site audit, 2 competitors, no historical traffic data, 100 backlinks, 3 keyword lists (30 each), AI writer (2,000 words, 5 searches/day), 40 Chrome searches/day.
Paid plans: Start at $12/mo.
Alternative: Semrush’s Site Audit Tool (Expensive option with more features)
Popular Feature: Keyword Research
Best for: Budget SEO users
An SEO site audit checks your website's performance in search rankings. It focuses on speed, content, and usability to identify issues and improve visibility.
Ubersuggest is one of the website SEO analysis tools. It’s affordable, effective, and suitable for businesses of all sizes. As a cheaper alternative to Semrush, it offers features like site auditing, rank tracking, keyword research, backlinking, and AI writing at a very reasonable price.
In this section, let’s explore how well this analytics SEO software performs in site auditing.
It provides three free daily SEO audits. I like how the tool provides a detailed overview, from the on-page score to site speed insights. Though 3 free searches are not enough for enterprises or agencies, the free tool can still work if you are a freelancer or own a small business that doesn’t require daily SEO site auditing.
How Affordable is Ubersuggest?
Ubersuggest offers a limited free plan before committing to a paid plan, starting at $12/mo. Thus, it could be a better choice for budget users, regardless of their business nature. The tool also offers a custom pricing plan for users who need more.
Pricing:
Free Plan: 1 project, 25 keywords (weekly updates), 150-page site audit, 2 competitors, no historical traffic data, 100 backlinks, 3 keyword lists (30 each), AI writer (2,000 words, 5 searches/day), 40 Chrome searches/day.
Paid plans: Start at $12/mo.
Alternative: Semrush’s Site Audit Tool (Expensive option with more features)
Popular Feature: Keyword Research
Best for: Budget SEO users
An SEO site audit checks your website's performance in search rankings. It focuses on speed, content, and usability to identify issues and improve visibility.
Ubersuggest is one of the website SEO analysis tools. It’s affordable, effective, and suitable for businesses of all sizes. As a cheaper alternative to Semrush, it offers features like site auditing, rank tracking, keyword research, backlinking, and AI writing at a very reasonable price.
In this section, let’s explore how well this analytics SEO software performs in site auditing.
It provides three free daily SEO audits. I like how the tool provides a detailed overview, from the on-page score to site speed insights. Though 3 free searches are not enough for enterprises or agencies, the free tool can still work if you are a freelancer or own a small business that doesn’t require daily SEO site auditing.
How Affordable is Ubersuggest?
Ubersuggest offers a limited free plan before committing to a paid plan, starting at $12/mo. Thus, it could be a better choice for budget users, regardless of their business nature. The tool also offers a custom pricing plan for users who need more.
Pricing:
Free Plan: 1 project, 25 keywords (weekly updates), 150-page site audit, 2 competitors, no historical traffic data, 100 backlinks, 3 keyword lists (30 each), AI writer (2,000 words, 5 searches/day), 40 Chrome searches/day.
Paid plans: Start at $12/mo.
Alternative: Semrush’s Site Audit Tool (Expensive option with more features)
3. Google Keyword Planner - Keyword Research
Popular Feature: Keyword discovery.
Best for: Budget SEO users
Keyword research is the foundation of any SEO strategy.
Though there are several tools for keyword research, Google Keyword Planner is one of the best SEO marketing tools available for free. It is a part of Google Ads, helping you strengthen your keyword strategy for better ad targeting.
Using this tool, you can also discover new keywords, search volume, and location-wise and language-wise metrics to see how the keywords will perform.
But here is the catch: You can’t get detailed insights without running a Google ads campaign.
How Affordable is Google Keyword Planner?
The tool is free, so it suits everyone. Though it can’t be used alone for keyword strategy, it can still be valuable for SEOs.
Pricing:
Free.
Alternatives: Semrush, Ubersuggest (To get detailed insights)
Popular Feature: Keyword discovery.
Best for: Budget SEO users
Keyword research is the foundation of any SEO strategy.
Though there are several tools for keyword research, Google Keyword Planner is one of the best SEO marketing tools available for free. It is a part of Google Ads, helping you strengthen your keyword strategy for better ad targeting.
Using this tool, you can also discover new keywords, search volume, and location-wise and language-wise metrics to see how the keywords will perform.
But here is the catch: You can’t get detailed insights without running a Google ads campaign.
How Affordable is Google Keyword Planner?
The tool is free, so it suits everyone. Though it can’t be used alone for keyword strategy, it can still be valuable for SEOs.
Pricing:
Free.
Alternatives: Semrush, Ubersuggest (To get detailed insights)
Popular Feature: Keyword discovery.
Best for: Budget SEO users
Keyword research is the foundation of any SEO strategy.
Though there are several tools for keyword research, Google Keyword Planner is one of the best SEO marketing tools available for free. It is a part of Google Ads, helping you strengthen your keyword strategy for better ad targeting.
Using this tool, you can also discover new keywords, search volume, and location-wise and language-wise metrics to see how the keywords will perform.
But here is the catch: You can’t get detailed insights without running a Google ads campaign.
How Affordable is Google Keyword Planner?
The tool is free, so it suits everyone. Though it can’t be used alone for keyword strategy, it can still be valuable for SEOs.
Pricing:
Free.
Alternatives: Semrush, Ubersuggest (To get detailed insights)
4. SE Ranking - Competitor Analysis & Research
Popular feature: Competitor analysis.
Best for: SEO Marketers.
SE Ranking is the best SEO analysis tool. It’s half the price of Semrush and offers a 14-day free trial without requiring a payment method. It provides SEO research, backlinks, SEO audits, content marketing, social media management (SMM), local marketing, SEO reporting, and an agency pack.
Regarding competitor analysis, you can compare them for SEO metrics, see how much traffic they get for paid ads, get an overview, and expand the tool's database. This is nothing but finding all the necessary data in the Competitive Research tool if you can’t see all the required data.
How Affordable is SE Ranking?
SE Ranking offers a 14-day free trial with many valuable features. This tool is neither cheap nor expensive; it is somewhere in the middle, so if you can afford it, go for it! However, the free trial is sufficient to assess its capabilities.
Pricing:
Free trial: 14-day
Paid plans: Start at $65/mo.
Alternative: Semrush. (To get detailed insights and identify gaps)
Popular feature: Competitor analysis.
Best for: SEO Marketers.
SE Ranking is the best SEO analysis tool. It’s half the price of Semrush and offers a 14-day free trial without requiring a payment method. It provides SEO research, backlinks, SEO audits, content marketing, social media management (SMM), local marketing, SEO reporting, and an agency pack.
Regarding competitor analysis, you can compare them for SEO metrics, see how much traffic they get for paid ads, get an overview, and expand the tool's database. This is nothing but finding all the necessary data in the Competitive Research tool if you can’t see all the required data.
How Affordable is SE Ranking?
SE Ranking offers a 14-day free trial with many valuable features. This tool is neither cheap nor expensive; it is somewhere in the middle, so if you can afford it, go for it! However, the free trial is sufficient to assess its capabilities.
Pricing:
Free trial: 14-day
Paid plans: Start at $65/mo.
Alternative: Semrush. (To get detailed insights and identify gaps)
Popular feature: Competitor analysis.
Best for: SEO Marketers.
SE Ranking is the best SEO analysis tool. It’s half the price of Semrush and offers a 14-day free trial without requiring a payment method. It provides SEO research, backlinks, SEO audits, content marketing, social media management (SMM), local marketing, SEO reporting, and an agency pack.
Regarding competitor analysis, you can compare them for SEO metrics, see how much traffic they get for paid ads, get an overview, and expand the tool's database. This is nothing but finding all the necessary data in the Competitive Research tool if you can’t see all the required data.
How Affordable is SE Ranking?
SE Ranking offers a 14-day free trial with many valuable features. This tool is neither cheap nor expensive; it is somewhere in the middle, so if you can afford it, go for it! However, the free trial is sufficient to assess its capabilities.
Pricing:
Free trial: 14-day
Paid plans: Start at $65/mo.
Alternative: Semrush. (To get detailed insights and identify gaps)
5. Screaming Frog - Technical SEO
Popular feature: Domain URL scanning & analysis.
Best for: SEO Analysts.
Screaming Frog is one of the most affordable SEO tools in the world, and it can help you strengthen your technical SEO strategy. The tool has 2 technical SEO tools:
SEO Spider Tool
Log File Analyzer
The SEO spider tool scans your domain in under a minute to find and fix broken links, redirects, and duplicate content while analyzing page titles, metadata, and site architecture. It can extract data, review robot directives, generate sitemaps, and integrate with GA, GSC, and PSI for insights. The tool can also crawl JavaScript sites, schedule audits, and compare crawls to monitor changes over time.
On the other hand, the Log File Analyzer can:
Analyze which URLs search bots crawl and how often, and identify broken links, errors, and redirects they encounter. Optimize the crawl budget by finding large, slow, or orphan pages and improving efficiency. Combine log data with other sources for deeper insights and better site performance.
How Affordable is Screaming Frog?
The free plans for both tools are helpful and provide valuable insights. Though the subscription plans are expensive, I see how the free plan could still work for you.
Pricing:
Free plan:
SEO Spider Tool:
Crawl limit: 500 URLs
Log File Analyzer
Log Event Limit: 1,000 Lines
Project Limit: 1
Paid plans:
SEO Spider Tool: $259 Per Year
Log File Analyzer: $139 Per Year
Alternatives: Technicalseo.com, Pagespeedinsights, GTMetrix
Popular feature: Domain URL scanning & analysis.
Best for: SEO Analysts.
Screaming Frog is one of the most affordable SEO tools in the world, and it can help you strengthen your technical SEO strategy. The tool has 2 technical SEO tools:
SEO Spider Tool
Log File Analyzer
The SEO spider tool scans your domain in under a minute to find and fix broken links, redirects, and duplicate content while analyzing page titles, metadata, and site architecture. It can extract data, review robot directives, generate sitemaps, and integrate with GA, GSC, and PSI for insights. The tool can also crawl JavaScript sites, schedule audits, and compare crawls to monitor changes over time.
On the other hand, the Log File Analyzer can:
Analyze which URLs search bots crawl and how often, and identify broken links, errors, and redirects they encounter. Optimize the crawl budget by finding large, slow, or orphan pages and improving efficiency. Combine log data with other sources for deeper insights and better site performance.
How Affordable is Screaming Frog?
The free plans for both tools are helpful and provide valuable insights. Though the subscription plans are expensive, I see how the free plan could still work for you.
Pricing:
Free plan:
SEO Spider Tool:
Crawl limit: 500 URLs
Log File Analyzer
Log Event Limit: 1,000 Lines
Project Limit: 1
Paid plans:
SEO Spider Tool: $259 Per Year
Log File Analyzer: $139 Per Year
Alternatives: Technicalseo.com, Pagespeedinsights, GTMetrix
Popular feature: Domain URL scanning & analysis.
Best for: SEO Analysts.
Screaming Frog is one of the most affordable SEO tools in the world, and it can help you strengthen your technical SEO strategy. The tool has 2 technical SEO tools:
SEO Spider Tool
Log File Analyzer
The SEO spider tool scans your domain in under a minute to find and fix broken links, redirects, and duplicate content while analyzing page titles, metadata, and site architecture. It can extract data, review robot directives, generate sitemaps, and integrate with GA, GSC, and PSI for insights. The tool can also crawl JavaScript sites, schedule audits, and compare crawls to monitor changes over time.
On the other hand, the Log File Analyzer can:
Analyze which URLs search bots crawl and how often, and identify broken links, errors, and redirects they encounter. Optimize the crawl budget by finding large, slow, or orphan pages and improving efficiency. Combine log data with other sources for deeper insights and better site performance.
How Affordable is Screaming Frog?
The free plans for both tools are helpful and provide valuable insights. Though the subscription plans are expensive, I see how the free plan could still work for you.
Pricing:
Free plan:
SEO Spider Tool:
Crawl limit: 500 URLs
Log File Analyzer
Log Event Limit: 1,000 Lines
Project Limit: 1
Paid plans:
SEO Spider Tool: $259 Per Year
Log File Analyzer: $139 Per Year
Alternatives: Technicalseo.com, Pagespeedinsights, GTMetrix
6. Google Search Console - Website Performance Report
Popular Feature: Website Performance Tracking
Best for: Business Owners, SEO Experts, Web Developers, and Site Managers
Google Search Console is one of the best affordable SEO tools. It helps you track and improve your website’s visibility in search results. You don’t need it to appear on Google, but it provides valuable insights to fix issues and boost performance.
With Google Search Console, you can:
Ensure Google Can Find Your Site – Check if Google can access your pages and fix any issues.
Track Search Performance – See how often your site appears in search results, which keywords bring visitors, and how many people click through.
Get Alerts About Issues – Receive notifications about indexing errors, security risks, or spam issues.
Check Who Links to You – Find out which websites link to yours and how they impact your ranking.
How Affordable is Google Search Console (GSC)?
Google Search Console is entirely free. You don’t have to pay anything to use its features, and there are no hidden costs. It’s an excellent option for businesses of all sizes.
Pricing:
Completely Free
Alternatives:
Bing Webmaster Tools (Track your site’s performance on Bing.)
Ahrefs (Comprehensive website analysis.)
Popular Feature: Website Performance Tracking
Best for: Business Owners, SEO Experts, Web Developers, and Site Managers
Google Search Console is one of the best affordable SEO tools. It helps you track and improve your website’s visibility in search results. You don’t need it to appear on Google, but it provides valuable insights to fix issues and boost performance.
With Google Search Console, you can:
Ensure Google Can Find Your Site – Check if Google can access your pages and fix any issues.
Track Search Performance – See how often your site appears in search results, which keywords bring visitors, and how many people click through.
Get Alerts About Issues – Receive notifications about indexing errors, security risks, or spam issues.
Check Who Links to You – Find out which websites link to yours and how they impact your ranking.
How Affordable is Google Search Console (GSC)?
Google Search Console is entirely free. You don’t have to pay anything to use its features, and there are no hidden costs. It’s an excellent option for businesses of all sizes.
Pricing:
Completely Free
Alternatives:
Bing Webmaster Tools (Track your site’s performance on Bing.)
Ahrefs (Comprehensive website analysis.)
Popular Feature: Website Performance Tracking
Best for: Business Owners, SEO Experts, Web Developers, and Site Managers
Google Search Console is one of the best affordable SEO tools. It helps you track and improve your website’s visibility in search results. You don’t need it to appear on Google, but it provides valuable insights to fix issues and boost performance.
With Google Search Console, you can:
Ensure Google Can Find Your Site – Check if Google can access your pages and fix any issues.
Track Search Performance – See how often your site appears in search results, which keywords bring visitors, and how many people click through.
Get Alerts About Issues – Receive notifications about indexing errors, security risks, or spam issues.
Check Who Links to You – Find out which websites link to yours and how they impact your ranking.
How Affordable is Google Search Console (GSC)?
Google Search Console is entirely free. You don’t have to pay anything to use its features, and there are no hidden costs. It’s an excellent option for businesses of all sizes.
Pricing:
Completely Free
Alternatives:
Bing Webmaster Tools (Track your site’s performance on Bing.)
Ahrefs (Comprehensive website analysis.)
7. Mongools SERPWatcher - Rank Tracking
Popular Feature: Rank tracking
Best for: SEO managers.
SERPWatcher by Mangools helps you easily track your website’s performance in search engine results. It analyzes current keyword positions and search volumes to give you a clear picture of your site’s organic traffic potential.
With SERPWatcher, you can:
Monitor Your Rankings Daily: Get daily updates on keyword rankings, track trends over time with SERP previews, and receive email alerts when important changes occur.
Track Performance by Location & Device: Measure rankings across over 65,000 locations, including cities, states, and regions, on desktop and mobile.
Generate Interactive Reports: Share real-time ranking reports with clients or team members via a link. Scheduled reports and event-based alerts ensure you're always informed.
How Affordable is SERPWatcher?
SERPWatcher offers budget-friendly pricing with valuable features that cater to businesses and SEO professionals of all sizes.
Pricing:
Free plan:
Keyword lookups per day: 5
Keyword suggestions per search: 15
Keywords per one import: 15
Competitor keywords per search: 5
SERP lookups per day: 5
Tracked keywords daily: 5
Tracked domains: 1
Backlinks rows for every 30 days: 1000
Site lookups per day 2
Paid plans: Starts at $49/mo.
Alternative: Semrush (To check historic ranking and detailed insights)
Popular Feature: Rank tracking
Best for: SEO managers.
SERPWatcher by Mangools helps you easily track your website’s performance in search engine results. It analyzes current keyword positions and search volumes to give you a clear picture of your site’s organic traffic potential.
With SERPWatcher, you can:
Monitor Your Rankings Daily: Get daily updates on keyword rankings, track trends over time with SERP previews, and receive email alerts when important changes occur.
Track Performance by Location & Device: Measure rankings across over 65,000 locations, including cities, states, and regions, on desktop and mobile.
Generate Interactive Reports: Share real-time ranking reports with clients or team members via a link. Scheduled reports and event-based alerts ensure you're always informed.
How Affordable is SERPWatcher?
SERPWatcher offers budget-friendly pricing with valuable features that cater to businesses and SEO professionals of all sizes.
Pricing:
Free plan:
Keyword lookups per day: 5
Keyword suggestions per search: 15
Keywords per one import: 15
Competitor keywords per search: 5
SERP lookups per day: 5
Tracked keywords daily: 5
Tracked domains: 1
Backlinks rows for every 30 days: 1000
Site lookups per day 2
Paid plans: Starts at $49/mo.
Alternative: Semrush (To check historic ranking and detailed insights)
Popular Feature: Rank tracking
Best for: SEO managers.
SERPWatcher by Mangools helps you easily track your website’s performance in search engine results. It analyzes current keyword positions and search volumes to give you a clear picture of your site’s organic traffic potential.
With SERPWatcher, you can:
Monitor Your Rankings Daily: Get daily updates on keyword rankings, track trends over time with SERP previews, and receive email alerts when important changes occur.
Track Performance by Location & Device: Measure rankings across over 65,000 locations, including cities, states, and regions, on desktop and mobile.
Generate Interactive Reports: Share real-time ranking reports with clients or team members via a link. Scheduled reports and event-based alerts ensure you're always informed.
How Affordable is SERPWatcher?
SERPWatcher offers budget-friendly pricing with valuable features that cater to businesses and SEO professionals of all sizes.
Pricing:
Free plan:
Keyword lookups per day: 5
Keyword suggestions per search: 15
Keywords per one import: 15
Competitor keywords per search: 5
SERP lookups per day: 5
Tracked keywords daily: 5
Tracked domains: 1
Backlinks rows for every 30 days: 1000
Site lookups per day 2
Paid plans: Starts at $49/mo.
Alternative: Semrush (To check historic ranking and detailed insights)
8. Google Analytics (GA4) - Traffic Analysis
Popular Feature: Website event tracking.
Best for: SEO analysts & marketers.
Google Analytics is the best SEO report tool for websites. It’s a free tool from Google that helps track and analyze website events. Since it’s free, businesses of all sizes and types can use it without hassle.
This tool lets you fine-tune your digital strategy, optimize your campaigns, and enhance your online presence.
With Google Analytics 4, you can:
Track User Interactions Across Devices: Understand how visitors engage with your site across multiple devices and platforms.
Optimize Marketing Campaigns: Measure the performance of ads, influencer marketing, and other promotional efforts to maximize ROI.
Improve SEO Strategies: Integrate with Google Search Console to analyze keyword performance and user behavior.
Monitor Ecommerce Performance: Gain insights into product sales, cart abandonment, and customer journeys.
Enhance User Experience: Use data-driven insights to refine your website or app based on user interactions.
How Affordable is Google Analytics 4 (GA4)?
GA4 is free for basic tracking and reporting, making it the best analytics SEO software available.
Pricing:
Free.
Alternatives: Matomo, Piwik PRO, Clicky (For those who are looking for other website tracking analysis software)
Popular Feature: Website event tracking.
Best for: SEO analysts & marketers.
Google Analytics is the best SEO report tool for websites. It’s a free tool from Google that helps track and analyze website events. Since it’s free, businesses of all sizes and types can use it without hassle.
This tool lets you fine-tune your digital strategy, optimize your campaigns, and enhance your online presence.
With Google Analytics 4, you can:
Track User Interactions Across Devices: Understand how visitors engage with your site across multiple devices and platforms.
Optimize Marketing Campaigns: Measure the performance of ads, influencer marketing, and other promotional efforts to maximize ROI.
Improve SEO Strategies: Integrate with Google Search Console to analyze keyword performance and user behavior.
Monitor Ecommerce Performance: Gain insights into product sales, cart abandonment, and customer journeys.
Enhance User Experience: Use data-driven insights to refine your website or app based on user interactions.
How Affordable is Google Analytics 4 (GA4)?
GA4 is free for basic tracking and reporting, making it the best analytics SEO software available.
Pricing:
Free.
Alternatives: Matomo, Piwik PRO, Clicky (For those who are looking for other website tracking analysis software)
Popular Feature: Website event tracking.
Best for: SEO analysts & marketers.
Google Analytics is the best SEO report tool for websites. It’s a free tool from Google that helps track and analyze website events. Since it’s free, businesses of all sizes and types can use it without hassle.
This tool lets you fine-tune your digital strategy, optimize your campaigns, and enhance your online presence.
With Google Analytics 4, you can:
Track User Interactions Across Devices: Understand how visitors engage with your site across multiple devices and platforms.
Optimize Marketing Campaigns: Measure the performance of ads, influencer marketing, and other promotional efforts to maximize ROI.
Improve SEO Strategies: Integrate with Google Search Console to analyze keyword performance and user behavior.
Monitor Ecommerce Performance: Gain insights into product sales, cart abandonment, and customer journeys.
Enhance User Experience: Use data-driven insights to refine your website or app based on user interactions.
How Affordable is Google Analytics 4 (GA4)?
GA4 is free for basic tracking and reporting, making it the best analytics SEO software available.
Pricing:
Free.
Alternatives: Matomo, Piwik PRO, Clicky (For those who are looking for other website tracking analysis software)
9. Ubersuggest's Backlinks Tool - Backlinking
Popular Feature: Keyword Research, SEO audit
Best for: Budget SEO users
Backlinks are an essential ranking signal considered by Google to decide how relevant, authoritative, and relevant your site is.
Ubersuggest has one of the best SEO tools for digital marketing, which can identify new links and links you’ve lost and new backlinking opportunities. One good thing about this tool is that you can use it for free (to some extent) without subscribing to their paid plans.
Enter your website’s domain and hit search. This tool will then give you a detailed analysis of the domain’s backlinks in minutes.
The free plan allows you to analyze backlinks only thrice daily. Though this is quite an aggressive limit, it can still work if you are a freelancer or manage SEO for only a site or two. The tool gives limited access to the backlink opportunity tool by comparing your competitors. This tool lets you find new backlink opportunities only thrice per day.
How Affordable is Ubersuggest’s Backlinks Tool?
It is affordable but limited. Since this tool's free plan provides a detailed backlink report unlike any other, it is worth trying if you don't have many sites to manage or need a supporting tool.
Pricing:
Free plan: 3 Backlink overview searches and 3 backlinks opportunity searches.
Paid plans: Start at $12/mo.
Alternatives: Semrush Backlink Gap Tool, Ahrefs Backlink Checker. (For more backlinks insights)
Popular Feature: Keyword Research, SEO audit
Best for: Budget SEO users
Backlinks are an essential ranking signal considered by Google to decide how relevant, authoritative, and relevant your site is.
Ubersuggest has one of the best SEO tools for digital marketing, which can identify new links and links you’ve lost and new backlinking opportunities. One good thing about this tool is that you can use it for free (to some extent) without subscribing to their paid plans.
Enter your website’s domain and hit search. This tool will then give you a detailed analysis of the domain’s backlinks in minutes.
The free plan allows you to analyze backlinks only thrice daily. Though this is quite an aggressive limit, it can still work if you are a freelancer or manage SEO for only a site or two. The tool gives limited access to the backlink opportunity tool by comparing your competitors. This tool lets you find new backlink opportunities only thrice per day.
How Affordable is Ubersuggest’s Backlinks Tool?
It is affordable but limited. Since this tool's free plan provides a detailed backlink report unlike any other, it is worth trying if you don't have many sites to manage or need a supporting tool.
Pricing:
Free plan: 3 Backlink overview searches and 3 backlinks opportunity searches.
Paid plans: Start at $12/mo.
Alternatives: Semrush Backlink Gap Tool, Ahrefs Backlink Checker. (For more backlinks insights)
Popular Feature: Keyword Research, SEO audit
Best for: Budget SEO users
Backlinks are an essential ranking signal considered by Google to decide how relevant, authoritative, and relevant your site is.
Ubersuggest has one of the best SEO tools for digital marketing, which can identify new links and links you’ve lost and new backlinking opportunities. One good thing about this tool is that you can use it for free (to some extent) without subscribing to their paid plans.
Enter your website’s domain and hit search. This tool will then give you a detailed analysis of the domain’s backlinks in minutes.
The free plan allows you to analyze backlinks only thrice daily. Though this is quite an aggressive limit, it can still work if you are a freelancer or manage SEO for only a site or two. The tool gives limited access to the backlink opportunity tool by comparing your competitors. This tool lets you find new backlink opportunities only thrice per day.
How Affordable is Ubersuggest’s Backlinks Tool?
It is affordable but limited. Since this tool's free plan provides a detailed backlink report unlike any other, it is worth trying if you don't have many sites to manage or need a supporting tool.
Pricing:
Free plan: 3 Backlink overview searches and 3 backlinks opportunity searches.
Paid plans: Start at $12/mo.
Alternatives: Semrush Backlink Gap Tool, Ahrefs Backlink Checker. (For more backlinks insights)
10. BrightLocal - Local SEO
Popular Feature: AI-powered Google Business Profile optimization and review management.
Best for: Small businesses and budget-conscious users looking to improve local search visibility.
Local SEO is making your business visible to your local customers. Let me explain this with an example.
Say I open a pizza cafe in Seattle, USA. I only want to reach the city for now, not a broader area. Local SEO will help my business appear in local search results when someone types “best pizza cafe near me” or “pizza in Seattle” on Google.
BrightLocal is a powerful tool designed to help businesses improve their local SEO and ensure they rank well in local searches. It offers citation tracking, local rank tracking, online reputation management, and detailed SEO audit reports. With BrightLocal, you can track where your business is listed online, see how well your business performs in search results, and even manage customer reviews from one dashboard.
Getting started is easy! Just add your business details, and BrightLocal provides personalized insights and recommendations to boost your local search visibility. Whether you need to clean up inconsistent business listings, track competitor rankings, or analyze your local SEO efforts, BrightLocal makes the process simple.
How Affordable is BrightLocal?
Yes! BrightLocal is budget-friendly and offers flexible pricing plans. The free trial is a good way to test the platform before committing to a paid plan. The paid plans offer many features that help businesses optimize their online presence without overspending.
Pricing:
Free plan: 14-day free trial.
Paid plans: $39/mo.
Alternative: Moz local, Localo (For users looking for expensive options with more features)
Popular Feature: AI-powered Google Business Profile optimization and review management.
Best for: Small businesses and budget-conscious users looking to improve local search visibility.
Local SEO is making your business visible to your local customers. Let me explain this with an example.
Say I open a pizza cafe in Seattle, USA. I only want to reach the city for now, not a broader area. Local SEO will help my business appear in local search results when someone types “best pizza cafe near me” or “pizza in Seattle” on Google.
BrightLocal is a powerful tool designed to help businesses improve their local SEO and ensure they rank well in local searches. It offers citation tracking, local rank tracking, online reputation management, and detailed SEO audit reports. With BrightLocal, you can track where your business is listed online, see how well your business performs in search results, and even manage customer reviews from one dashboard.
Getting started is easy! Just add your business details, and BrightLocal provides personalized insights and recommendations to boost your local search visibility. Whether you need to clean up inconsistent business listings, track competitor rankings, or analyze your local SEO efforts, BrightLocal makes the process simple.
How Affordable is BrightLocal?
Yes! BrightLocal is budget-friendly and offers flexible pricing plans. The free trial is a good way to test the platform before committing to a paid plan. The paid plans offer many features that help businesses optimize their online presence without overspending.
Pricing:
Free plan: 14-day free trial.
Paid plans: $39/mo.
Alternative: Moz local, Localo (For users looking for expensive options with more features)
Popular Feature: AI-powered Google Business Profile optimization and review management.
Best for: Small businesses and budget-conscious users looking to improve local search visibility.
Local SEO is making your business visible to your local customers. Let me explain this with an example.
Say I open a pizza cafe in Seattle, USA. I only want to reach the city for now, not a broader area. Local SEO will help my business appear in local search results when someone types “best pizza cafe near me” or “pizza in Seattle” on Google.
BrightLocal is a powerful tool designed to help businesses improve their local SEO and ensure they rank well in local searches. It offers citation tracking, local rank tracking, online reputation management, and detailed SEO audit reports. With BrightLocal, you can track where your business is listed online, see how well your business performs in search results, and even manage customer reviews from one dashboard.
Getting started is easy! Just add your business details, and BrightLocal provides personalized insights and recommendations to boost your local search visibility. Whether you need to clean up inconsistent business listings, track competitor rankings, or analyze your local SEO efforts, BrightLocal makes the process simple.
How Affordable is BrightLocal?
Yes! BrightLocal is budget-friendly and offers flexible pricing plans. The free trial is a good way to test the platform before committing to a paid plan. The paid plans offer many features that help businesses optimize their online presence without overspending.
Pricing:
Free plan: 14-day free trial.
Paid plans: $39/mo.
Alternative: Moz local, Localo (For users looking for expensive options with more features)
Maximize Your ROI with Affordable SEO Tools
I hope this blog will help you choose the right SEO tools for digital marketing. Just because a tool is expensive doesn't mean it is good; you can also excel with affordable SEO tools. The idea is not to run behind expensive tools, thinking they will elevate your online presence, but to balance the tool’s functionalities and the cost. All the 10 tools I have shared in this blog are essential SEO tools every website needs.
However, SEO is nothing without high-quality content. Let me repeat it.
GravityWrite is one of the best affordable SEO tools for creating high-quality business content. Its free plan allows you to get started and paid plans start at just $15/month, making it accessible to small businesses looking for the best SEO tools for digital marketing.
No cheeky extra charges, no pressure, just high-quality content.
You can start with the free plan, which includes 1,000 words each month, and upgrade whenever you're ready. (You won’t be disappointed 💯.)
Join over a million users and write content like big brands without paying a hefty price!
I hope this blog will help you choose the right SEO tools for digital marketing. Just because a tool is expensive doesn't mean it is good; you can also excel with affordable SEO tools. The idea is not to run behind expensive tools, thinking they will elevate your online presence, but to balance the tool’s functionalities and the cost. All the 10 tools I have shared in this blog are essential SEO tools every website needs.
However, SEO is nothing without high-quality content. Let me repeat it.
GravityWrite is one of the best affordable SEO tools for creating high-quality business content. Its free plan allows you to get started and paid plans start at just $15/month, making it accessible to small businesses looking for the best SEO tools for digital marketing.
No cheeky extra charges, no pressure, just high-quality content.
You can start with the free plan, which includes 1,000 words each month, and upgrade whenever you're ready. (You won’t be disappointed 💯.)
Join over a million users and write content like big brands without paying a hefty price!
I hope this blog will help you choose the right SEO tools for digital marketing. Just because a tool is expensive doesn't mean it is good; you can also excel with affordable SEO tools. The idea is not to run behind expensive tools, thinking they will elevate your online presence, but to balance the tool’s functionalities and the cost. All the 10 tools I have shared in this blog are essential SEO tools every website needs.
However, SEO is nothing without high-quality content. Let me repeat it.
GravityWrite is one of the best affordable SEO tools for creating high-quality business content. Its free plan allows you to get started and paid plans start at just $15/month, making it accessible to small businesses looking for the best SEO tools for digital marketing.
No cheeky extra charges, no pressure, just high-quality content.
You can start with the free plan, which includes 1,000 words each month, and upgrade whenever you're ready. (You won’t be disappointed 💯.)
Join over a million users and write content like big brands without paying a hefty price!
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