LISTINGS
16 Affordable SEO Tools That Won’t Break the Bank
Don’t let a tight budget hold back your SEO. This in-depth guide covers 16 affordable SEO tools to achieve SEO goals without the high costs.
Published Date:
Jan 29, 2025
|
Last Modified:
May 9, 2025
As a professional SEO blog writer, I’ve tested countless tools—many of which are overpriced and out of reach for small businesses or freelancers. That inspired me to hunt for affordable SEO tools that still deliver strong results. After thorough research, I found 16 budget-friendly options that cover everything from keyword research and content creation to site audits and local SEO.
Many of these tools offer free versions or low-cost plans, making them ideal for marketers on a tight budget. Whether you're a freelancer or a small business owner, this curated list can help you handle essential SEO tasks without overspending.
Ready to improve your rankings without draining your wallet? Here are the best affordable SEO tools to grow your online presence efficiently.
As a professional SEO blog writer, I’ve tested countless tools—many of which are overpriced and out of reach for small businesses or freelancers. That inspired me to hunt for affordable SEO tools that still deliver strong results. After thorough research, I found 16 budget-friendly options that cover everything from keyword research and content creation to site audits and local SEO.
Many of these tools offer free versions or low-cost plans, making them ideal for marketers on a tight budget. Whether you're a freelancer or a small business owner, this curated list can help you handle essential SEO tasks without overspending.
Ready to improve your rankings without draining your wallet? Here are the best affordable SEO tools to grow your online presence efficiently.
As a professional SEO blog writer, I’ve tested countless tools—many of which are overpriced and out of reach for small businesses or freelancers. That inspired me to hunt for affordable SEO tools that still deliver strong results. After thorough research, I found 16 budget-friendly options that cover everything from keyword research and content creation to site audits and local SEO.
Many of these tools offer free versions or low-cost plans, making them ideal for marketers on a tight budget. Whether you're a freelancer or a small business owner, this curated list can help you handle essential SEO tasks without overspending.
Ready to improve your rankings without draining your wallet? Here are the best affordable SEO tools to grow your online presence efficiently.
16 Affordable SEO Tools at a Glance
| S. No | Tool Name | Free Plan | Paid Plan ($/month) | Best For | Features | Intended For |
|---|---|---|---|---|---|---|
| 1 | GravityWrite | Yes – 1,000 words/mo | Starts at $15 | Bloggers, content marketers | AI writing, keyword clusters, meta optimization, blog generator | Content creators, marketers, bloggers |
| 2 | Google Keyword Planner | Yes | Free | Budget SEO users | Keyword discovery, trend data, CPC estimates | Freelancers, content marketers |
| 3 | SE Ranking | 14-day free trial | $65 | SEO marketers | Rank tracking, audits, backlinks, competitor research | Agencies, in-house SEOs |
| 4 | Screaming Frog | Yes – crawl 500 URLs | $259/year | SEO analysts | Technical SEO audits, broken link detection | Agencies, developers |
| 5 | Google Search Console | Yes | Free | Site owners & SEO experts | Search performance, indexing, core web vitals | All website owners |
| 6 | SERPWatcher (Mangools) | 10-day free trial | $49 | SEO managers | Rank tracking, visibility index, trend monitoring | Freelancers, local SEOs |
| 7 | Google Analytics (GA4) | Yes | Free | Web analysts & marketers | User behavior, traffic sources, event tracking | Website owners, marketers |
| 8 | Ubersuggest (Backlinks) | 3 searches/day | $12 | Budget SEO users | Backlink analysis, competitor comparison | Bloggers, small businesses |
| 9 | BrightLocal | 14-day free trial | $39 | Local businesses | Local citation tracking, review monitoring | SMBs, local SEO agencies |
| 10 | Moz Local | No | $14 | Local businesses | Directory sync, review alerts | Local retailers, service providers |
| 11 | Rank Math | Yes – full plugin | $6.99 | WordPress site owners | On-page SEO, schema, WooCommerce SEO | Bloggers, WP-based eCom sites |
| 12 | Frase | $1 trial (5 days) | $15 | Content marketers | Content briefs, SERP analysis, optimization scoring | SEO writers, strategists |
| 13 | SEOptimer | Yes – limited audit | $19 | DIY SEO, small sites | One-click audit, reports, keyword tracking | Freelancers, consultants |
| 14 | Keywords Everywhere | Free browser extension | $2.25 | Bloggers & online marketers | Search volume, CPC, keyword suggestions in browser | Content marketers, SEOs |
| 15 | AnswerThePublic | 3 searches/day | $11 | Content creators | Visual keyword maps, question research | SEO strategists, bloggers |
| 16 | LowFruits | Limited credits | $25 | Niche site builders | Long-tail keywords, weak SERP opportunity detection | Affiliate SEOs, new site creators |
1. GravityWrite - SEO Content Writing
Popular Feature: Long-form AI Blog Writer.
Best for: SEO content, writers, marketers, and content writers who want to create SEO-optimized content without breaking the bank.
<!--ARCADE EMBED START--><div style="position: relative; padding-bottom: calc(48.645833333333336% + 41px); height: 0; width: 100%;"><iframe src="https://demo.arcade.software/5HirOnbFHvRNACH8g27f?embed&embed_mobile=tab&embed_desktop=inline&show_copy_link=true" title="GravityWrite's AI Blog Writer" frameborder="0" loading="lazy" webkitallowfullscreen mozallowfullscreen allowfullscreen allow="clipboard-write" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;" ></iframe></div><!--ARCADE EMBED END-->
High-quality content is the backbone of SEO—as the saying goes, “content is king.” Many tools claim to help with SEO-friendly content, but GravityWrite stands out as one of the best affordable SEO tools for content creation.
It uses AI to generate the kind of high-quality, optimized text that search engines (and readers) love, all at a budget-friendly price. GravityWrite is a free AI writing tool used by over a million marketers and content writers worldwide. It comes with 250+ AI writing templates and features, allowing you to create all kinds of content – from SEO-optimized long-form blog posts and articles to emails, social media captions, newsletters, and more – in just a few clicks. When it comes to SEO-specific tools, GravityWrite offers a few core capabilities that make content optimization easier:
AI Blog Writer: Generate long-form blog posts (up to 5,000 words) that are optimized for SEO, complete with relevant keywords and structured headings. Just input your topic, and the AI produces a well-organized draft ready for refinement.
Meta Title & Description Generator: Quickly create compelling SEO titles and meta descriptions that stay within character limits, helping improve click-through rates from Google search results.
<!--ARCADE EMBED START--><div style="position: relative; padding-bottom: calc(47.46527777777778% + 41px); height: 0; width: 100%;"><iframe src="https://demo.arcade.software/v47khkucI2QUnESEzoN9?embed&embed_mobile=tab&embed_desktop=inline&show_copy_link=true" title="Meta Title and Description - GravityWrite" frameborder="0" loading="lazy" webkitallowfullscreen mozallowfullscreen allowfullscreen allow="clipboard-write" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;" ></iframe></div><!--ARCADE EMBED END-->
Topical Keyword Mapper: Build a topical mapof related keywords and subtopics for your niche, so you can cover all relevant angles in your content and boost topical authority.
Clickbait Title Generator: Crafts long-tail titles to boost click-through rates.
Long-tail Keyword Generator: Provides 30 long-tail keywords, blog ideas, and search intent.
On-Page SEO Guide: Suggests keyword variations, titles, meta descriptions, slugs, and image ideas.
Keyword Cluster: Groups keywords for a stronger strategy.
Ranking Guidelines: Helps rank primary keywords with related queries and entities.
YT Description & Tags: Optimizes video visibility with descriptions and tags.
You can also access 15+ copywriting models to fine-tune your writing.
Don't worry about your content sounding like a robot anymore! With GravityWrite, you can create original, unique content that sounds like you. You can also humanize AI content, which will help you rank better.
GravityWrite’s interface is beginner-friendly. You simply answer a few questions, and the AI drafts content while following SEO best practices. It even includes keyword clustering tools to group related search terms, ensuring your content naturally covers the right keywords.
How Affordable is GravityWrite?
Unlike many AI marketing tools, GravityWrite has a genuinely free plan and transparent pricing with no hidden charges. You don’t even need to enter a credit card to start using the free version.
Pricing:
Free plan: 1,000 words per month (no payment method required, completely free to start).
Paid plans: Start at $15/month (annual plan) for increased word limits and additional features. (This is a budget-friendly price point compared to other AI writers.)
Alternative: If you need a more advanced SEO content suite (with a higher cost), consider Surfer SEO or MarketMuse – they offer content optimization and audit features but at a premium price.
Want some tips to perfect your SEO content strategy? Check out AI SEO Content Writing Tips.
Need some help writing content? Check out my other blog, where I’ve shared the best AI content creation tips for engaging content.
Popular Feature: Long-form AI Blog Writer.
Best for: SEO content, writers, marketers, and content writers who want to create SEO-optimized content without breaking the bank.
<!--ARCADE EMBED START--><div style="position: relative; padding-bottom: calc(48.645833333333336% + 41px); height: 0; width: 100%;"><iframe src="https://demo.arcade.software/5HirOnbFHvRNACH8g27f?embed&embed_mobile=tab&embed_desktop=inline&show_copy_link=true" title="GravityWrite's AI Blog Writer" frameborder="0" loading="lazy" webkitallowfullscreen mozallowfullscreen allowfullscreen allow="clipboard-write" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;" ></iframe></div><!--ARCADE EMBED END-->
High-quality content is the backbone of SEO—as the saying goes, “content is king.” Many tools claim to help with SEO-friendly content, but GravityWrite stands out as one of the best affordable SEO tools for content creation.
It uses AI to generate the kind of high-quality, optimized text that search engines (and readers) love, all at a budget-friendly price. GravityWrite is a free AI writing tool used by over a million marketers and content writers worldwide. It comes with 250+ AI writing templates and features, allowing you to create all kinds of content – from SEO-optimized long-form blog posts and articles to emails, social media captions, newsletters, and more – in just a few clicks. When it comes to SEO-specific tools, GravityWrite offers a few core capabilities that make content optimization easier:
AI Blog Writer: Generate long-form blog posts (up to 5,000 words) that are optimized for SEO, complete with relevant keywords and structured headings. Just input your topic, and the AI produces a well-organized draft ready for refinement.
Meta Title & Description Generator: Quickly create compelling SEO titles and meta descriptions that stay within character limits, helping improve click-through rates from Google search results.
<!--ARCADE EMBED START--><div style="position: relative; padding-bottom: calc(47.46527777777778% + 41px); height: 0; width: 100%;"><iframe src="https://demo.arcade.software/v47khkucI2QUnESEzoN9?embed&embed_mobile=tab&embed_desktop=inline&show_copy_link=true" title="Meta Title and Description - GravityWrite" frameborder="0" loading="lazy" webkitallowfullscreen mozallowfullscreen allowfullscreen allow="clipboard-write" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;" ></iframe></div><!--ARCADE EMBED END-->
Topical Keyword Mapper: Build a topical mapof related keywords and subtopics for your niche, so you can cover all relevant angles in your content and boost topical authority.
Clickbait Title Generator: Crafts long-tail titles to boost click-through rates.
Long-tail Keyword Generator: Provides 30 long-tail keywords, blog ideas, and search intent.
On-Page SEO Guide: Suggests keyword variations, titles, meta descriptions, slugs, and image ideas.
Keyword Cluster: Groups keywords for a stronger strategy.
Ranking Guidelines: Helps rank primary keywords with related queries and entities.
YT Description & Tags: Optimizes video visibility with descriptions and tags.
You can also access 15+ copywriting models to fine-tune your writing.
Don't worry about your content sounding like a robot anymore! With GravityWrite, you can create original, unique content that sounds like you. You can also humanize AI content, which will help you rank better.
GravityWrite’s interface is beginner-friendly. You simply answer a few questions, and the AI drafts content while following SEO best practices. It even includes keyword clustering tools to group related search terms, ensuring your content naturally covers the right keywords.
How Affordable is GravityWrite?
Unlike many AI marketing tools, GravityWrite has a genuinely free plan and transparent pricing with no hidden charges. You don’t even need to enter a credit card to start using the free version.
Pricing:
Free plan: 1,000 words per month (no payment method required, completely free to start).
Paid plans: Start at $15/month (annual plan) for increased word limits and additional features. (This is a budget-friendly price point compared to other AI writers.)
Alternative: If you need a more advanced SEO content suite (with a higher cost), consider Surfer SEO or MarketMuse – they offer content optimization and audit features but at a premium price.
Want some tips to perfect your SEO content strategy? Check out AI SEO Content Writing Tips.
Need some help writing content? Check out my other blog, where I’ve shared the best AI content creation tips for engaging content.
Popular Feature: Long-form AI Blog Writer.
Best for: SEO content, writers, marketers, and content writers who want to create SEO-optimized content without breaking the bank.
<!--ARCADE EMBED START--><div style="position: relative; padding-bottom: calc(48.645833333333336% + 41px); height: 0; width: 100%;"><iframe src="https://demo.arcade.software/5HirOnbFHvRNACH8g27f?embed&embed_mobile=tab&embed_desktop=inline&show_copy_link=true" title="GravityWrite's AI Blog Writer" frameborder="0" loading="lazy" webkitallowfullscreen mozallowfullscreen allowfullscreen allow="clipboard-write" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;" ></iframe></div><!--ARCADE EMBED END-->
High-quality content is the backbone of SEO—as the saying goes, “content is king.” Many tools claim to help with SEO-friendly content, but GravityWrite stands out as one of the best affordable SEO tools for content creation.
It uses AI to generate the kind of high-quality, optimized text that search engines (and readers) love, all at a budget-friendly price. GravityWrite is a free AI writing tool used by over a million marketers and content writers worldwide. It comes with 250+ AI writing templates and features, allowing you to create all kinds of content – from SEO-optimized long-form blog posts and articles to emails, social media captions, newsletters, and more – in just a few clicks. When it comes to SEO-specific tools, GravityWrite offers a few core capabilities that make content optimization easier:
AI Blog Writer: Generate long-form blog posts (up to 5,000 words) that are optimized for SEO, complete with relevant keywords and structured headings. Just input your topic, and the AI produces a well-organized draft ready for refinement.
Meta Title & Description Generator: Quickly create compelling SEO titles and meta descriptions that stay within character limits, helping improve click-through rates from Google search results.
<!--ARCADE EMBED START--><div style="position: relative; padding-bottom: calc(47.46527777777778% + 41px); height: 0; width: 100%;"><iframe src="https://demo.arcade.software/v47khkucI2QUnESEzoN9?embed&embed_mobile=tab&embed_desktop=inline&show_copy_link=true" title="Meta Title and Description - GravityWrite" frameborder="0" loading="lazy" webkitallowfullscreen mozallowfullscreen allowfullscreen allow="clipboard-write" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;" ></iframe></div><!--ARCADE EMBED END-->
Topical Keyword Mapper: Build a topical mapof related keywords and subtopics for your niche, so you can cover all relevant angles in your content and boost topical authority.
Clickbait Title Generator: Crafts long-tail titles to boost click-through rates.
Long-tail Keyword Generator: Provides 30 long-tail keywords, blog ideas, and search intent.
On-Page SEO Guide: Suggests keyword variations, titles, meta descriptions, slugs, and image ideas.
Keyword Cluster: Groups keywords for a stronger strategy.
Ranking Guidelines: Helps rank primary keywords with related queries and entities.
YT Description & Tags: Optimizes video visibility with descriptions and tags.
You can also access 15+ copywriting models to fine-tune your writing.
Don't worry about your content sounding like a robot anymore! With GravityWrite, you can create original, unique content that sounds like you. You can also humanize AI content, which will help you rank better.
GravityWrite’s interface is beginner-friendly. You simply answer a few questions, and the AI drafts content while following SEO best practices. It even includes keyword clustering tools to group related search terms, ensuring your content naturally covers the right keywords.
How Affordable is GravityWrite?
Unlike many AI marketing tools, GravityWrite has a genuinely free plan and transparent pricing with no hidden charges. You don’t even need to enter a credit card to start using the free version.
Pricing:
Free plan: 1,000 words per month (no payment method required, completely free to start).
Paid plans: Start at $15/month (annual plan) for increased word limits and additional features. (This is a budget-friendly price point compared to other AI writers.)
Alternative: If you need a more advanced SEO content suite (with a higher cost), consider Surfer SEO or MarketMuse – they offer content optimization and audit features but at a premium price.
Want some tips to perfect your SEO content strategy? Check out AI SEO Content Writing Tips.
Need some help writing content? Check out my other blog, where I’ve shared the best AI content creation tips for engaging content.
2. Google Keyword Planner – Keyword Research
Popular Feature: Google-Sourced Keyword Data
Best for: Beginners, freelancers, and content creators looking for a free and reliable keyword research tool.
Google Keyword Planner (GKP) is a free tool from Google Ads that helps you discover keyword ideas and analyze their search potential. While it’s built for advertisers, it’s also a powerful asset for SEO.
Key features include:
Keyword discovery based on a seed term or website
Average monthly search volume
Competition level (for paid ads)
Keyword trend insights
Suggested bid prices (for PPC planning)
Filters for location, language, and timeframe
Keyword list multiplication (combine two keyword groups for new ideas)
Although GKP isn’t designed specifically for SEO, the data is direct from Google, making it highly trustworthy. Many premium SEO tools actually source their keyword data from GKP.
Why Use GKP for SEO?
Pinpoint relevant keywords with real-world search demand
Understand keyword trends over time
Discover long-tail keyword opportunities
Filter results by country or language for local SEO
Limitations:
Search volumes shown in broad ranges (e.g., “1K–10K”) unless you're running ads
Lacks advanced SEO features like backlink tracking or competitor audits.
Pricing:
Free with a Google Ads account
No payment or ad spend required to use keyword tools
Alternative: Ubersuggest – Offers SEO-specific tools like site audits and backlink tracking, but its keyword data is less direct than Google’s. GKP remains a go-to for anyone wanting pure, trustworthy keyword data without paying a dime.
Popular Feature: Google-Sourced Keyword Data
Best for: Beginners, freelancers, and content creators looking for a free and reliable keyword research tool.
Google Keyword Planner (GKP) is a free tool from Google Ads that helps you discover keyword ideas and analyze their search potential. While it’s built for advertisers, it’s also a powerful asset for SEO.
Key features include:
Keyword discovery based on a seed term or website
Average monthly search volume
Competition level (for paid ads)
Keyword trend insights
Suggested bid prices (for PPC planning)
Filters for location, language, and timeframe
Keyword list multiplication (combine two keyword groups for new ideas)
Although GKP isn’t designed specifically for SEO, the data is direct from Google, making it highly trustworthy. Many premium SEO tools actually source their keyword data from GKP.
Why Use GKP for SEO?
Pinpoint relevant keywords with real-world search demand
Understand keyword trends over time
Discover long-tail keyword opportunities
Filter results by country or language for local SEO
Limitations:
Search volumes shown in broad ranges (e.g., “1K–10K”) unless you're running ads
Lacks advanced SEO features like backlink tracking or competitor audits.
Pricing:
Free with a Google Ads account
No payment or ad spend required to use keyword tools
Alternative: Ubersuggest – Offers SEO-specific tools like site audits and backlink tracking, but its keyword data is less direct than Google’s. GKP remains a go-to for anyone wanting pure, trustworthy keyword data without paying a dime.
Popular Feature: Google-Sourced Keyword Data
Best for: Beginners, freelancers, and content creators looking for a free and reliable keyword research tool.
Google Keyword Planner (GKP) is a free tool from Google Ads that helps you discover keyword ideas and analyze their search potential. While it’s built for advertisers, it’s also a powerful asset for SEO.
Key features include:
Keyword discovery based on a seed term or website
Average monthly search volume
Competition level (for paid ads)
Keyword trend insights
Suggested bid prices (for PPC planning)
Filters for location, language, and timeframe
Keyword list multiplication (combine two keyword groups for new ideas)
Although GKP isn’t designed specifically for SEO, the data is direct from Google, making it highly trustworthy. Many premium SEO tools actually source their keyword data from GKP.
Why Use GKP for SEO?
Pinpoint relevant keywords with real-world search demand
Understand keyword trends over time
Discover long-tail keyword opportunities
Filter results by country or language for local SEO
Limitations:
Search volumes shown in broad ranges (e.g., “1K–10K”) unless you're running ads
Lacks advanced SEO features like backlink tracking or competitor audits.
Pricing:
Free with a Google Ads account
No payment or ad spend required to use keyword tools
Alternative: Ubersuggest – Offers SEO-specific tools like site audits and backlink tracking, but its keyword data is less direct than Google’s. GKP remains a go-to for anyone wanting pure, trustworthy keyword data without paying a dime.
3. SE Ranking – All-in-One SEO Tool
Popular Feature: Competitor Analysis
Best for: SEO professionals and marketers who want a cheaper all-in-one alternative to tools like Semrush.
SE Ranking is a cloud-based SEO software that offers a full suite of features—at roughly half the price of big-name tools. It includes:
Keyword rank tracking
Website audits
Competitor SEO research
Backlink monitoring.
Keyword suggestions
Even social media management tools
If you’re an SEO marketer on a moderate budget, SE Ranking can cover most of your needs in one platform.
Notably, SE Ranking’s competitor analysis lets you peek into any website’s organic and paid traffic, the keywords they rank for, and their ads. This is incredibly useful to:
Identify content gaps between you and your competitors
Find new keyword ideas
Research ad strategies.
The tool’s rank tracker is also very robust, allowing:
Daily updates
Tracking across multiple search engines
Location-based ranking (e.g., monitor Google India vs. Google US)
The interface is user-friendly, with intuitive dashboards and customizable reports.
Another strength is SE Ranking’s website audit feature, which crawls your site and provides:
An SEO health score
Detailed error reports (broken links, missing alt tags, slow pages)
On-page SEO checker to analyze specific pages for keyword performance.
For agencies or freelancers, SE Ranking offers white-label reporting – a great feature at this price point.
How Affordable is SE Ranking?
SE Ranking positions itself as a cost-effective alternative to higher-priced SEO suites. You can even customize pricing (e.g., by reducing the frequency of rank checks).
Pricing:
Free plan: 14-day free trial (no credit card required) with access to nearly all features
Paid plans: Start at $65/month for the Essential plan (lower if billed annually or you reduce check frequency)
Alternative: Semrush – Offers more comprehensive data like a larger keyword database and deeper backlink analysis, but it comes at a much higher cost. For small-to-medium businesses, SE Ranking offers similar core functionality at a fraction of the price.
Want to know some other SEO tools? Check out Top 10 AI SEO Tools.
Popular Feature: Competitor Analysis
Best for: SEO professionals and marketers who want a cheaper all-in-one alternative to tools like Semrush.
SE Ranking is a cloud-based SEO software that offers a full suite of features—at roughly half the price of big-name tools. It includes:
Keyword rank tracking
Website audits
Competitor SEO research
Backlink monitoring.
Keyword suggestions
Even social media management tools
If you’re an SEO marketer on a moderate budget, SE Ranking can cover most of your needs in one platform.
Notably, SE Ranking’s competitor analysis lets you peek into any website’s organic and paid traffic, the keywords they rank for, and their ads. This is incredibly useful to:
Identify content gaps between you and your competitors
Find new keyword ideas
Research ad strategies.
The tool’s rank tracker is also very robust, allowing:
Daily updates
Tracking across multiple search engines
Location-based ranking (e.g., monitor Google India vs. Google US)
The interface is user-friendly, with intuitive dashboards and customizable reports.
Another strength is SE Ranking’s website audit feature, which crawls your site and provides:
An SEO health score
Detailed error reports (broken links, missing alt tags, slow pages)
On-page SEO checker to analyze specific pages for keyword performance.
For agencies or freelancers, SE Ranking offers white-label reporting – a great feature at this price point.
How Affordable is SE Ranking?
SE Ranking positions itself as a cost-effective alternative to higher-priced SEO suites. You can even customize pricing (e.g., by reducing the frequency of rank checks).
Pricing:
Free plan: 14-day free trial (no credit card required) with access to nearly all features
Paid plans: Start at $65/month for the Essential plan (lower if billed annually or you reduce check frequency)
Alternative: Semrush – Offers more comprehensive data like a larger keyword database and deeper backlink analysis, but it comes at a much higher cost. For small-to-medium businesses, SE Ranking offers similar core functionality at a fraction of the price.
Want to know some other SEO tools? Check out Top 10 AI SEO Tools.
Popular Feature: Competitor Analysis
Best for: SEO professionals and marketers who want a cheaper all-in-one alternative to tools like Semrush.
SE Ranking is a cloud-based SEO software that offers a full suite of features—at roughly half the price of big-name tools. It includes:
Keyword rank tracking
Website audits
Competitor SEO research
Backlink monitoring.
Keyword suggestions
Even social media management tools
If you’re an SEO marketer on a moderate budget, SE Ranking can cover most of your needs in one platform.
Notably, SE Ranking’s competitor analysis lets you peek into any website’s organic and paid traffic, the keywords they rank for, and their ads. This is incredibly useful to:
Identify content gaps between you and your competitors
Find new keyword ideas
Research ad strategies.
The tool’s rank tracker is also very robust, allowing:
Daily updates
Tracking across multiple search engines
Location-based ranking (e.g., monitor Google India vs. Google US)
The interface is user-friendly, with intuitive dashboards and customizable reports.
Another strength is SE Ranking’s website audit feature, which crawls your site and provides:
An SEO health score
Detailed error reports (broken links, missing alt tags, slow pages)
On-page SEO checker to analyze specific pages for keyword performance.
For agencies or freelancers, SE Ranking offers white-label reporting – a great feature at this price point.
How Affordable is SE Ranking?
SE Ranking positions itself as a cost-effective alternative to higher-priced SEO suites. You can even customize pricing (e.g., by reducing the frequency of rank checks).
Pricing:
Free plan: 14-day free trial (no credit card required) with access to nearly all features
Paid plans: Start at $65/month for the Essential plan (lower if billed annually or you reduce check frequency)
Alternative: Semrush – Offers more comprehensive data like a larger keyword database and deeper backlink analysis, but it comes at a much higher cost. For small-to-medium businesses, SE Ranking offers similar core functionality at a fraction of the price.
Want to know some other SEO tools? Check out Top 10 AI SEO Tools.
4. Screaming Frog – Technical SEO
Popular Feature: Website Crawler (SEO Spider)
Best for: SEO analysts and web developers who need to deep-dive into technical SEO issues, especially for medium to large websites.
When it comes to technical SEO, Screaming Frog SEO Spider is a legendary tool. It’s a desktop app (Windows, Mac, Linux) that crawls your website like a search engine, analyzing:
Links
Images
Redirects
Meta tags
Site architecture
This reveals hidden SEO issues such as:
Broken links (404 errors)
Missing title/meta tags
Duplicate content
Improper redirects
The free version lets you crawl up to 500 URLs, making it excellent for:
Small websites
Quick checks
You can view:
All page titles & meta descriptions
Identify ones that are too short, too long, or missing
Find error pages, slow load times
Integrate with Google Analytics, Search Console, Ahrefs/Moz APIs
The paid version removes the crawl limit and unlocks advanced features like:
Saving projects
Scheduling audits
Custom extractions
This makes Screaming Frog ideal for agencies and in-house SEO teams.
How Affordable is Screaming Frog?
The free version is highly functional, making it an essential tool for any SEO beginner or budget-conscious user. The paid plan is pricier, but you only pay once a year, and it delivers enterprise-level power.
Pricing:
Free plan: Yes – crawl up to 500 URLs with no expiration
Paid plan: £149/year (~$259/year) for unlimited crawling and pro features
(Discounts available for educational use or charities.)
Alternative: Sitebulb – More visual reporting for a similar price.
Free alternative: Google Search Console’s Coverage Report, PageSpeed Insights (not as detailed, but free)
Popular Feature: Website Crawler (SEO Spider)
Best for: SEO analysts and web developers who need to deep-dive into technical SEO issues, especially for medium to large websites.
When it comes to technical SEO, Screaming Frog SEO Spider is a legendary tool. It’s a desktop app (Windows, Mac, Linux) that crawls your website like a search engine, analyzing:
Links
Images
Redirects
Meta tags
Site architecture
This reveals hidden SEO issues such as:
Broken links (404 errors)
Missing title/meta tags
Duplicate content
Improper redirects
The free version lets you crawl up to 500 URLs, making it excellent for:
Small websites
Quick checks
You can view:
All page titles & meta descriptions
Identify ones that are too short, too long, or missing
Find error pages, slow load times
Integrate with Google Analytics, Search Console, Ahrefs/Moz APIs
The paid version removes the crawl limit and unlocks advanced features like:
Saving projects
Scheduling audits
Custom extractions
This makes Screaming Frog ideal for agencies and in-house SEO teams.
How Affordable is Screaming Frog?
The free version is highly functional, making it an essential tool for any SEO beginner or budget-conscious user. The paid plan is pricier, but you only pay once a year, and it delivers enterprise-level power.
Pricing:
Free plan: Yes – crawl up to 500 URLs with no expiration
Paid plan: £149/year (~$259/year) for unlimited crawling and pro features
(Discounts available for educational use or charities.)
Alternative: Sitebulb – More visual reporting for a similar price.
Free alternative: Google Search Console’s Coverage Report, PageSpeed Insights (not as detailed, but free)
Popular Feature: Website Crawler (SEO Spider)
Best for: SEO analysts and web developers who need to deep-dive into technical SEO issues, especially for medium to large websites.
When it comes to technical SEO, Screaming Frog SEO Spider is a legendary tool. It’s a desktop app (Windows, Mac, Linux) that crawls your website like a search engine, analyzing:
Links
Images
Redirects
Meta tags
Site architecture
This reveals hidden SEO issues such as:
Broken links (404 errors)
Missing title/meta tags
Duplicate content
Improper redirects
The free version lets you crawl up to 500 URLs, making it excellent for:
Small websites
Quick checks
You can view:
All page titles & meta descriptions
Identify ones that are too short, too long, or missing
Find error pages, slow load times
Integrate with Google Analytics, Search Console, Ahrefs/Moz APIs
The paid version removes the crawl limit and unlocks advanced features like:
Saving projects
Scheduling audits
Custom extractions
This makes Screaming Frog ideal for agencies and in-house SEO teams.
How Affordable is Screaming Frog?
The free version is highly functional, making it an essential tool for any SEO beginner or budget-conscious user. The paid plan is pricier, but you only pay once a year, and it delivers enterprise-level power.
Pricing:
Free plan: Yes – crawl up to 500 URLs with no expiration
Paid plan: £149/year (~$259/year) for unlimited crawling and pro features
(Discounts available for educational use or charities.)
Alternative: Sitebulb – More visual reporting for a similar price.
Free alternative: Google Search Console’s Coverage Report, PageSpeed Insights (not as detailed, but free)
5. Google Search Console – Search Performance Monitoring
Popular Feature: Search Performance Report
Best for: Website owners, SEO experts, and developers – basically everyone with a website – to monitor how their site is doing in Google search for free.
Google Search Console (GSC) is a must-have free SEO tool provided by Google that helps you:
Understand how your site appears in Google Search
View clicks, impressions, CTR, and rankings
Discover which queries and keywords are driving traffic
You can also:
Monitor index coverage
Detect mobile usability issues
Track Core Web Vitals
Use the URL Inspection tool to check how Google sees individual pages
Request indexing after changes
For backlinks, GSC provides a list of linking sites and your most linked pages.
It also integrates well with:
Google Analytics
Google Ads
GSC doesn’t do keyword research, but for tracking how your site performs in Google search, it’s the best free resource available.
How Affordable is Google Search Console?
There are no paid tiers or limitations on usage. You just need to verify ownership of your domain.
Pricing:
Free plan: Yes, full functionality included
Paid plan: None – it’s all free
Alternative: Bing Webmaster Tools – Similar functionality for Bing/Yahoo search. Worth using in addition to GSC.
Popular Feature: Search Performance Report
Best for: Website owners, SEO experts, and developers – basically everyone with a website – to monitor how their site is doing in Google search for free.
Google Search Console (GSC) is a must-have free SEO tool provided by Google that helps you:
Understand how your site appears in Google Search
View clicks, impressions, CTR, and rankings
Discover which queries and keywords are driving traffic
You can also:
Monitor index coverage
Detect mobile usability issues
Track Core Web Vitals
Use the URL Inspection tool to check how Google sees individual pages
Request indexing after changes
For backlinks, GSC provides a list of linking sites and your most linked pages.
It also integrates well with:
Google Analytics
Google Ads
GSC doesn’t do keyword research, but for tracking how your site performs in Google search, it’s the best free resource available.
How Affordable is Google Search Console?
There are no paid tiers or limitations on usage. You just need to verify ownership of your domain.
Pricing:
Free plan: Yes, full functionality included
Paid plan: None – it’s all free
Alternative: Bing Webmaster Tools – Similar functionality for Bing/Yahoo search. Worth using in addition to GSC.
Popular Feature: Search Performance Report
Best for: Website owners, SEO experts, and developers – basically everyone with a website – to monitor how their site is doing in Google search for free.
Google Search Console (GSC) is a must-have free SEO tool provided by Google that helps you:
Understand how your site appears in Google Search
View clicks, impressions, CTR, and rankings
Discover which queries and keywords are driving traffic
You can also:
Monitor index coverage
Detect mobile usability issues
Track Core Web Vitals
Use the URL Inspection tool to check how Google sees individual pages
Request indexing after changes
For backlinks, GSC provides a list of linking sites and your most linked pages.
It also integrates well with:
Google Analytics
Google Ads
GSC doesn’t do keyword research, but for tracking how your site performs in Google search, it’s the best free resource available.
How Affordable is Google Search Console?
There are no paid tiers or limitations on usage. You just need to verify ownership of your domain.
Pricing:
Free plan: Yes, full functionality included
Paid plan: None – it’s all free
Alternative: Bing Webmaster Tools – Similar functionality for Bing/Yahoo search. Worth using in addition to GSC.
6. Ubersuggest Backlinks Tool – Backlink Checker
Popular Feature: Backlink Opportunity Reports
Best for: Those who want a quick and affordable way to analyze backlinks for their site and competitors, helping inform link-building strategies.
Backlinks are crucial for SEO, and Ubersuggest’s Backlink Tool helps you:
Discover who’s linking to your site
Analyze competitor backlinks
Find link-building opportunities
Check Domain Authority (DA) and Page Authority (PA) of referring sites
Monitor new vs. lost backlinks
View anchor text used in links
A powerful feature is “Backlink Opportunities” – compare your site to a competitor and find sites that link to them but not to you.
The interface is clean and easy to understand, making it perfect for non-technical users, bloggers, and small businesses.
How Affordable is Ubersuggest Backlinks Tool?
It’s included in the main Ubersuggest subscription, making it one of the cheapest backlink checkers available.
Pricing:
Free plan: About 3 backlink searches/day
(Limited results, but enough for quick competitor research)Paid plans: Included with Ubersuggest plans starting at $12/month
Alternative:
Ahrefs Free Backlink Checker (shows top 100 links)
Moz Link Explorer (10 free queries/month)
Backlink Watch (very basic but free)
Majestic (premium alternative focused solely on backlinks)
Popular Feature: Backlink Opportunity Reports
Best for: Those who want a quick and affordable way to analyze backlinks for their site and competitors, helping inform link-building strategies.
Backlinks are crucial for SEO, and Ubersuggest’s Backlink Tool helps you:
Discover who’s linking to your site
Analyze competitor backlinks
Find link-building opportunities
Check Domain Authority (DA) and Page Authority (PA) of referring sites
Monitor new vs. lost backlinks
View anchor text used in links
A powerful feature is “Backlink Opportunities” – compare your site to a competitor and find sites that link to them but not to you.
The interface is clean and easy to understand, making it perfect for non-technical users, bloggers, and small businesses.
How Affordable is Ubersuggest Backlinks Tool?
It’s included in the main Ubersuggest subscription, making it one of the cheapest backlink checkers available.
Pricing:
Free plan: About 3 backlink searches/day
(Limited results, but enough for quick competitor research)Paid plans: Included with Ubersuggest plans starting at $12/month
Alternative:
Ahrefs Free Backlink Checker (shows top 100 links)
Moz Link Explorer (10 free queries/month)
Backlink Watch (very basic but free)
Majestic (premium alternative focused solely on backlinks)
Popular Feature: Backlink Opportunity Reports
Best for: Those who want a quick and affordable way to analyze backlinks for their site and competitors, helping inform link-building strategies.
Backlinks are crucial for SEO, and Ubersuggest’s Backlink Tool helps you:
Discover who’s linking to your site
Analyze competitor backlinks
Find link-building opportunities
Check Domain Authority (DA) and Page Authority (PA) of referring sites
Monitor new vs. lost backlinks
View anchor text used in links
A powerful feature is “Backlink Opportunities” – compare your site to a competitor and find sites that link to them but not to you.
The interface is clean and easy to understand, making it perfect for non-technical users, bloggers, and small businesses.
How Affordable is Ubersuggest Backlinks Tool?
It’s included in the main Ubersuggest subscription, making it one of the cheapest backlink checkers available.
Pricing:
Free plan: About 3 backlink searches/day
(Limited results, but enough for quick competitor research)Paid plans: Included with Ubersuggest plans starting at $12/month
Alternative:
Ahrefs Free Backlink Checker (shows top 100 links)
Moz Link Explorer (10 free queries/month)
Backlink Watch (very basic but free)
Majestic (premium alternative focused solely on backlinks)
7. BrightLocal – Local SEO Toolkit
Popular Feature: Local Citation Tracker
Best for: Small businesses and local SEO agencies aiming to improve local search presence,
manage business listings, and monitor local reviews.
If you operate a local business (like a shop, restaurant, or agency serving a specific city/region), BrightLocal is a fantastic specialized SEO tool. It focuses on local SEO, including:
Business listing management (citations)
Local rank tracking
Review monitoring
Local SEO auditing
One of BrightLocal’s key features is the Citation Tracker. It scans for mentions of your business across directories (like Yelp, Facebook, Yellow Pages) and flags:
NAP (Name, Address, Phone) inconsistencies
Duplicate listings
Missing citations
They also offer a citation building service (for an extra fee) if you want them to create and manage listings for you.
Other features include:
Local Rank Tracking – See how you rank in the map pack and organic results for a specific city or ZIP code.
Reputation Manager – View reviews from Google, Facebook, TripAdvisor, and more – respond directly from one dashboard.
Audit Tools – Local SEO audit, GMB audit, link and citation audits.
Great for:
Small businesses with physical locations
Agencies managing multiple clients
Anyone focusing on Google Maps optimization
How Affordable is BrightLocal?
Moderately priced, and there’s a free trial to test it out. For businesses operating in one location, the entry plan is more than sufficient.
Pricing:
Free plan: 14-day free trial for any plan
Paid plans: Start at $39/month for the Single Business Plan
(Includes: rank tracking, citation monitoring, audit tools for a few locations)
Alternative:
Moz Local – Slightly more affordable if you only need listing sync
Yext – Enterprise-level, more expensive
Google Business Profile Manager – Free, but manual and limited
Popular Feature: Local Citation Tracker
Best for: Small businesses and local SEO agencies aiming to improve local search presence,
manage business listings, and monitor local reviews.
If you operate a local business (like a shop, restaurant, or agency serving a specific city/region), BrightLocal is a fantastic specialized SEO tool. It focuses on local SEO, including:
Business listing management (citations)
Local rank tracking
Review monitoring
Local SEO auditing
One of BrightLocal’s key features is the Citation Tracker. It scans for mentions of your business across directories (like Yelp, Facebook, Yellow Pages) and flags:
NAP (Name, Address, Phone) inconsistencies
Duplicate listings
Missing citations
They also offer a citation building service (for an extra fee) if you want them to create and manage listings for you.
Other features include:
Local Rank Tracking – See how you rank in the map pack and organic results for a specific city or ZIP code.
Reputation Manager – View reviews from Google, Facebook, TripAdvisor, and more – respond directly from one dashboard.
Audit Tools – Local SEO audit, GMB audit, link and citation audits.
Great for:
Small businesses with physical locations
Agencies managing multiple clients
Anyone focusing on Google Maps optimization
How Affordable is BrightLocal?
Moderately priced, and there’s a free trial to test it out. For businesses operating in one location, the entry plan is more than sufficient.
Pricing:
Free plan: 14-day free trial for any plan
Paid plans: Start at $39/month for the Single Business Plan
(Includes: rank tracking, citation monitoring, audit tools for a few locations)
Alternative:
Moz Local – Slightly more affordable if you only need listing sync
Yext – Enterprise-level, more expensive
Google Business Profile Manager – Free, but manual and limited
Popular Feature: Local Citation Tracker
Best for: Small businesses and local SEO agencies aiming to improve local search presence,
manage business listings, and monitor local reviews.
If you operate a local business (like a shop, restaurant, or agency serving a specific city/region), BrightLocal is a fantastic specialized SEO tool. It focuses on local SEO, including:
Business listing management (citations)
Local rank tracking
Review monitoring
Local SEO auditing
One of BrightLocal’s key features is the Citation Tracker. It scans for mentions of your business across directories (like Yelp, Facebook, Yellow Pages) and flags:
NAP (Name, Address, Phone) inconsistencies
Duplicate listings
Missing citations
They also offer a citation building service (for an extra fee) if you want them to create and manage listings for you.
Other features include:
Local Rank Tracking – See how you rank in the map pack and organic results for a specific city or ZIP code.
Reputation Manager – View reviews from Google, Facebook, TripAdvisor, and more – respond directly from one dashboard.
Audit Tools – Local SEO audit, GMB audit, link and citation audits.
Great for:
Small businesses with physical locations
Agencies managing multiple clients
Anyone focusing on Google Maps optimization
How Affordable is BrightLocal?
Moderately priced, and there’s a free trial to test it out. For businesses operating in one location, the entry plan is more than sufficient.
Pricing:
Free plan: 14-day free trial for any plan
Paid plans: Start at $39/month for the Single Business Plan
(Includes: rank tracking, citation monitoring, audit tools for a few locations)
Alternative:
Moz Local – Slightly more affordable if you only need listing sync
Yext – Enterprise-level, more expensive
Google Business Profile Manager – Free, but manual and limited
8. Moz Local – Local Listings Management
Popular Feature: Automated Directory Submission
Best for: Local businesses that need a cost-effective way to manage business listings and ensure their information is consistent across the web.
Moz Local is part of the Moz ecosystem, and it's built to make local listing management easy. It’s designed for businesses that want:
Listing consistency across platforms
Review monitoring
Automatic updates to directory listings
You enter your business info once, and Moz Local distributes it to:
Major directories
Data aggregators like Neustar and Localeze
Maps and search engines
Moz Local also:
Flags duplicate listings
Helps suppress duplicates
Shows a Listing Score so you can track your progress
It even includes basic review monitoring across Google, Facebook, and more.
It’s great for:
Solopreneurs
Small businesses
Retailers, clinics, restaurants, etc.
How Affordable is Moz Local?
Very affordable compared to other local SEO solutions. Even the higher-tier plans stay within a $20–$40/month range.
Pricing:
Free plan: None (but you can use Moz’s free tools to check presence initially)
Paid plans: Start at $20/month).
Alternative:
BrightLocal – Offers more in-depth rank tracking, review alerts, and local SEO audits
Google Business Profile Manager – Good for managing Google only
Whitespark – Great for manual citation building
Popular Feature: Automated Directory Submission
Best for: Local businesses that need a cost-effective way to manage business listings and ensure their information is consistent across the web.
Moz Local is part of the Moz ecosystem, and it's built to make local listing management easy. It’s designed for businesses that want:
Listing consistency across platforms
Review monitoring
Automatic updates to directory listings
You enter your business info once, and Moz Local distributes it to:
Major directories
Data aggregators like Neustar and Localeze
Maps and search engines
Moz Local also:
Flags duplicate listings
Helps suppress duplicates
Shows a Listing Score so you can track your progress
It even includes basic review monitoring across Google, Facebook, and more.
It’s great for:
Solopreneurs
Small businesses
Retailers, clinics, restaurants, etc.
How Affordable is Moz Local?
Very affordable compared to other local SEO solutions. Even the higher-tier plans stay within a $20–$40/month range.
Pricing:
Free plan: None (but you can use Moz’s free tools to check presence initially)
Paid plans: Start at $20/month).
Alternative:
BrightLocal – Offers more in-depth rank tracking, review alerts, and local SEO audits
Google Business Profile Manager – Good for managing Google only
Whitespark – Great for manual citation building
Popular Feature: Automated Directory Submission
Best for: Local businesses that need a cost-effective way to manage business listings and ensure their information is consistent across the web.
Moz Local is part of the Moz ecosystem, and it's built to make local listing management easy. It’s designed for businesses that want:
Listing consistency across platforms
Review monitoring
Automatic updates to directory listings
You enter your business info once, and Moz Local distributes it to:
Major directories
Data aggregators like Neustar and Localeze
Maps and search engines
Moz Local also:
Flags duplicate listings
Helps suppress duplicates
Shows a Listing Score so you can track your progress
It even includes basic review monitoring across Google, Facebook, and more.
It’s great for:
Solopreneurs
Small businesses
Retailers, clinics, restaurants, etc.
How Affordable is Moz Local?
Very affordable compared to other local SEO solutions. Even the higher-tier plans stay within a $20–$40/month range.
Pricing:
Free plan: None (but you can use Moz’s free tools to check presence initially)
Paid plans: Start at $20/month).
Alternative:
BrightLocal – Offers more in-depth rank tracking, review alerts, and local SEO audits
Google Business Profile Manager – Good for managing Google only
Whitespark – Great for manual citation building
9. Rank Math – On-Page SEO for WordPress
Popular Feature: Built-in SEO Content Analysis
Best for: WordPress website owners (bloggers, businesses, e-commerce sites) who want an all-in-one SEO plugin that’s powerful yet affordable.
Rank Math is a powerful SEO plugin for WordPress that gives you all the essential SEO features for free, with an affordable Pro version that rivals premium plugins.
With Rank Math, you can:
Analyze SEO performance in real-time while writing posts/pages
Generate XML sitemaps automatically
Add schema markup (structured data) for rich snippets
Redirect pages and track 404 errors
Set custom meta titles/descriptions
Optimize for multiple keywords (even in the free version!)
Standout features:
Schema Generator – Add structured data to content like:
Articles
Recipes
Events
Products
Google Search Console Integration – View analytics right inside your WP dashboard
WooCommerce SEO support – Product optimizations for eCommerce
Local SEO module
Basic keyword rank tracking (Pro) – Up to 500 keywords.
All of this in a lightweight plugin that doesn’t slow down your site.
How Affordable is Rank Math?
Rank Math is incredibly budget-friendly, especially considering the power it offers even in the free version.
Pricing:
Free plan: Yes – fully functional, very generous.
Paid plans:
Agency: 49.99/month (unlimited personal websites)
Business: $20.99/mo (up to 100 client sites)
Pro: $6.99/ mo.
Alternative:
Yoast SEO – $99/year for premium (1 site only), fewer free features
All-in-One SEO Pack – Another solid plugin, but Rank Math has the edge in UI and features
Popular Feature: Built-in SEO Content Analysis
Best for: WordPress website owners (bloggers, businesses, e-commerce sites) who want an all-in-one SEO plugin that’s powerful yet affordable.
Rank Math is a powerful SEO plugin for WordPress that gives you all the essential SEO features for free, with an affordable Pro version that rivals premium plugins.
With Rank Math, you can:
Analyze SEO performance in real-time while writing posts/pages
Generate XML sitemaps automatically
Add schema markup (structured data) for rich snippets
Redirect pages and track 404 errors
Set custom meta titles/descriptions
Optimize for multiple keywords (even in the free version!)
Standout features:
Schema Generator – Add structured data to content like:
Articles
Recipes
Events
Products
Google Search Console Integration – View analytics right inside your WP dashboard
WooCommerce SEO support – Product optimizations for eCommerce
Local SEO module
Basic keyword rank tracking (Pro) – Up to 500 keywords.
All of this in a lightweight plugin that doesn’t slow down your site.
How Affordable is Rank Math?
Rank Math is incredibly budget-friendly, especially considering the power it offers even in the free version.
Pricing:
Free plan: Yes – fully functional, very generous.
Paid plans:
Agency: 49.99/month (unlimited personal websites)
Business: $20.99/mo (up to 100 client sites)
Pro: $6.99/ mo.
Alternative:
Yoast SEO – $99/year for premium (1 site only), fewer free features
All-in-One SEO Pack – Another solid plugin, but Rank Math has the edge in UI and features
Popular Feature: Built-in SEO Content Analysis
Best for: WordPress website owners (bloggers, businesses, e-commerce sites) who want an all-in-one SEO plugin that’s powerful yet affordable.
Rank Math is a powerful SEO plugin for WordPress that gives you all the essential SEO features for free, with an affordable Pro version that rivals premium plugins.
With Rank Math, you can:
Analyze SEO performance in real-time while writing posts/pages
Generate XML sitemaps automatically
Add schema markup (structured data) for rich snippets
Redirect pages and track 404 errors
Set custom meta titles/descriptions
Optimize for multiple keywords (even in the free version!)
Standout features:
Schema Generator – Add structured data to content like:
Articles
Recipes
Events
Products
Google Search Console Integration – View analytics right inside your WP dashboard
WooCommerce SEO support – Product optimizations for eCommerce
Local SEO module
Basic keyword rank tracking (Pro) – Up to 500 keywords.
All of this in a lightweight plugin that doesn’t slow down your site.
How Affordable is Rank Math?
Rank Math is incredibly budget-friendly, especially considering the power it offers even in the free version.
Pricing:
Free plan: Yes – fully functional, very generous.
Paid plans:
Agency: 49.99/month (unlimited personal websites)
Business: $20.99/mo (up to 100 client sites)
Pro: $6.99/ mo.
Alternative:
Yoast SEO – $99/year for premium (1 site only), fewer free features
All-in-One SEO Pack – Another solid plugin, but Rank Math has the edge in UI and features
10. Frase – SEO Content Optimization
Popular Feature: AI-Powered Content Briefs and Optimization Score
Best for: Content marketers, bloggers, and SEO writers looking to optimize content for higher rankings using data-driven insights (without spending a fortune on enterprise tools).
Creating content is one side of SEO; optimizing it so it ranks is another. Frase helps you do exactly that.
Frase will:
Analyze top-ranking Google results for your keyword
Create an SEO content brief with:
Headings
Topics
Stats
Commonly asked questions
Provide a content score and real-time suggestions as you write
Help you match search intent
Identify missing subtopics or keywords
Frase also shows questions from:
People Also Ask
Forums
Reddit/Quora
Making it easier to capture featured snippets and optimize for user search behavior.
While Frase includes AI writing, its strength lies in content optimization. It’s a more affordable alternative to Surfer SEO or Clearscope, with solid brief-building and keyword gap analysis.
How Affordable is Frase?
Frase’s pricing is very reasonable compared to its competitors. It also offers a $1 trial so you can test it out before committing.
Pricing:
Free trial only.
Paid plans:
Basic: $45/mo (limited document credits)
Team: $115/mo
Enterprise: Custom.
Alternative:
Surfer SEO – Starts at ~$49/month
Clearscope – Enterprise-level, ~$300/month
Manual alternative: Analyze SERPs and make your own notes (time-consuming)
Popular Feature: AI-Powered Content Briefs and Optimization Score
Best for: Content marketers, bloggers, and SEO writers looking to optimize content for higher rankings using data-driven insights (without spending a fortune on enterprise tools).
Creating content is one side of SEO; optimizing it so it ranks is another. Frase helps you do exactly that.
Frase will:
Analyze top-ranking Google results for your keyword
Create an SEO content brief with:
Headings
Topics
Stats
Commonly asked questions
Provide a content score and real-time suggestions as you write
Help you match search intent
Identify missing subtopics or keywords
Frase also shows questions from:
People Also Ask
Forums
Reddit/Quora
Making it easier to capture featured snippets and optimize for user search behavior.
While Frase includes AI writing, its strength lies in content optimization. It’s a more affordable alternative to Surfer SEO or Clearscope, with solid brief-building and keyword gap analysis.
How Affordable is Frase?
Frase’s pricing is very reasonable compared to its competitors. It also offers a $1 trial so you can test it out before committing.
Pricing:
Free trial only.
Paid plans:
Basic: $45/mo (limited document credits)
Team: $115/mo
Enterprise: Custom.
Alternative:
Surfer SEO – Starts at ~$49/month
Clearscope – Enterprise-level, ~$300/month
Manual alternative: Analyze SERPs and make your own notes (time-consuming)
Popular Feature: AI-Powered Content Briefs and Optimization Score
Best for: Content marketers, bloggers, and SEO writers looking to optimize content for higher rankings using data-driven insights (without spending a fortune on enterprise tools).
Creating content is one side of SEO; optimizing it so it ranks is another. Frase helps you do exactly that.
Frase will:
Analyze top-ranking Google results for your keyword
Create an SEO content brief with:
Headings
Topics
Stats
Commonly asked questions
Provide a content score and real-time suggestions as you write
Help you match search intent
Identify missing subtopics or keywords
Frase also shows questions from:
People Also Ask
Forums
Reddit/Quora
Making it easier to capture featured snippets and optimize for user search behavior.
While Frase includes AI writing, its strength lies in content optimization. It’s a more affordable alternative to Surfer SEO or Clearscope, with solid brief-building and keyword gap analysis.
How Affordable is Frase?
Frase’s pricing is very reasonable compared to its competitors. It also offers a $1 trial so you can test it out before committing.
Pricing:
Free trial only.
Paid plans:
Basic: $45/mo (limited document credits)
Team: $115/mo
Enterprise: Custom.
Alternative:
Surfer SEO – Starts at ~$49/month
Clearscope – Enterprise-level, ~$300/month
Manual alternative: Analyze SERPs and make your own notes (time-consuming)
11. SEOptimer – DIY SEO Audit & Reporting Tool
Popular Feature: One-Click SEO Audit Reports
Best for: Small website owners or consultants who want to quickly audit a site for SEO issues and get actionable recommendations, without investing in a heavy software suite.
SEOptimer offers a simple but effective SEO audit. Just enter your site’s URL and get a report covering:
On-page SEO
Usability
Performance
Security
Backlinks (basic count)
Social presence
Each issue is graded or explained with actionable advice. The audit report covers:
Meta tags
Heading structure
Sitemap status
Speed analysis
Social sharing tags
SSL setup
Perfect for non-techies, freelancers, or small businesses.
Also includes:
White-label PDF reports (for consultants)
Weekly audits
Keyword tracking
SEO to-do list personalized for your site
How Affordable is SEOptimer?
Super budget-friendly for solopreneurs or those managing a few sites.
Pricing:
Free plan: Yes – single-page audit with limited detail
Paid plans:
DIY SEO Plan: $29/month (~$16 if billed annually)
White-label Basic: $39/month
White-label Pro: $59/month
Alternative:
WooRank, Sitechecker – Similar pricing
Google Lighthouse (free) – Built into Chrome, but more technical
Ahrefs Webmaster Tools – Free site audit for your own site
Popular Feature: One-Click SEO Audit Reports
Best for: Small website owners or consultants who want to quickly audit a site for SEO issues and get actionable recommendations, without investing in a heavy software suite.
SEOptimer offers a simple but effective SEO audit. Just enter your site’s URL and get a report covering:
On-page SEO
Usability
Performance
Security
Backlinks (basic count)
Social presence
Each issue is graded or explained with actionable advice. The audit report covers:
Meta tags
Heading structure
Sitemap status
Speed analysis
Social sharing tags
SSL setup
Perfect for non-techies, freelancers, or small businesses.
Also includes:
White-label PDF reports (for consultants)
Weekly audits
Keyword tracking
SEO to-do list personalized for your site
How Affordable is SEOptimer?
Super budget-friendly for solopreneurs or those managing a few sites.
Pricing:
Free plan: Yes – single-page audit with limited detail
Paid plans:
DIY SEO Plan: $29/month (~$16 if billed annually)
White-label Basic: $39/month
White-label Pro: $59/month
Alternative:
WooRank, Sitechecker – Similar pricing
Google Lighthouse (free) – Built into Chrome, but more technical
Ahrefs Webmaster Tools – Free site audit for your own site
Popular Feature: One-Click SEO Audit Reports
Best for: Small website owners or consultants who want to quickly audit a site for SEO issues and get actionable recommendations, without investing in a heavy software suite.
SEOptimer offers a simple but effective SEO audit. Just enter your site’s URL and get a report covering:
On-page SEO
Usability
Performance
Security
Backlinks (basic count)
Social presence
Each issue is graded or explained with actionable advice. The audit report covers:
Meta tags
Heading structure
Sitemap status
Speed analysis
Social sharing tags
SSL setup
Perfect for non-techies, freelancers, or small businesses.
Also includes:
White-label PDF reports (for consultants)
Weekly audits
Keyword tracking
SEO to-do list personalized for your site
How Affordable is SEOptimer?
Super budget-friendly for solopreneurs or those managing a few sites.
Pricing:
Free plan: Yes – single-page audit with limited detail
Paid plans:
DIY SEO Plan: $29/month (~$16 if billed annually)
White-label Basic: $39/month
White-label Pro: $59/month
Alternative:
WooRank, Sitechecker – Similar pricing
Google Lighthouse (free) – Built into Chrome, but more technical
Ahrefs Webmaster Tools – Free site audit for your own site
12. Keywords Everywhere – Keyword Research Browser Extension
Popular Feature: Keyword Metrics in Google Search
Best for: Bloggers, content creators, and marketers who want to see keyword data on the fly while browsing Google, YouTube, or other sites.
Keywords Everywhere turns your browser into a keyword research tool by showing:
Search volume
CPC
Competition score
Related keywords
People Also Search For
Long-tail suggestions
...right on Google, YouTube, Amazon, and more.
Super useful for:
Content ideation
SEO while researching
Quick market validation
How Affordable is Keywords Everywhere?
Extremely affordable — you only pay for what you use.
Pricing:
Free plan: Extension is free with limited functionality.
Paid plan: $2.25/mo.
1 Credit = 1 Keyword. Credits expire after one year.
Alternative:
SEOquake – Free Chrome extension
Google Trends – Free, shows keyword popularity over time
Ubersuggest – Includes keyword research features in paid plan
Popular Feature: Keyword Metrics in Google Search
Best for: Bloggers, content creators, and marketers who want to see keyword data on the fly while browsing Google, YouTube, or other sites.
Keywords Everywhere turns your browser into a keyword research tool by showing:
Search volume
CPC
Competition score
Related keywords
People Also Search For
Long-tail suggestions
...right on Google, YouTube, Amazon, and more.
Super useful for:
Content ideation
SEO while researching
Quick market validation
How Affordable is Keywords Everywhere?
Extremely affordable — you only pay for what you use.
Pricing:
Free plan: Extension is free with limited functionality.
Paid plan: $2.25/mo.
1 Credit = 1 Keyword. Credits expire after one year.
Alternative:
SEOquake – Free Chrome extension
Google Trends – Free, shows keyword popularity over time
Ubersuggest – Includes keyword research features in paid plan
Popular Feature: Keyword Metrics in Google Search
Best for: Bloggers, content creators, and marketers who want to see keyword data on the fly while browsing Google, YouTube, or other sites.
Keywords Everywhere turns your browser into a keyword research tool by showing:
Search volume
CPC
Competition score
Related keywords
People Also Search For
Long-tail suggestions
...right on Google, YouTube, Amazon, and more.
Super useful for:
Content ideation
SEO while researching
Quick market validation
How Affordable is Keywords Everywhere?
Extremely affordable — you only pay for what you use.
Pricing:
Free plan: Extension is free with limited functionality.
Paid plan: $2.25/mo.
1 Credit = 1 Keyword. Credits expire after one year.
Alternative:
SEOquake – Free Chrome extension
Google Trends – Free, shows keyword popularity over time
Ubersuggest – Includes keyword research features in paid plan
13. AnswerThePublic – Topic & Question Research
Popular Feature: Visual Keyword Question Maps.
Best for: Content creators and SEO strategists who want to find out what questions and queries people are asking around a given topic.
AnswerThePublic is a visual keyword research tool that helps uncover:
Question-based keywords
Search intent
Content gaps
Blog/FAQ topics
It creates maps of questions, prepositions, comparisons, and alphabeticals based on your keyword.
For example:
Enter “SEO tools” and get suggestions like:
“Which SEO tools are free?”
“Why use SEO tools?”
“SEO tools vs analytics tools”
Ideal for:
Writing FAQs
Building pillar posts
Answering long-tail search intent
How Affordable is AnswerThePublic?
Previously a bit expensive, it's now more accessible under Neil Patel’s ownership.
Pricing:
Free plan: 3 free searches
Paid plans:
Individual Plan: $5/mo (unlimited searches, export options)
Pro: $49/month
Expert: $99/month
Alternative:
AlsoAsked – Similar visual question mapping
Use Reddit/Quora manually
Semrush Topic Research – Premium but powerful
Popular Feature: Visual Keyword Question Maps.
Best for: Content creators and SEO strategists who want to find out what questions and queries people are asking around a given topic.
AnswerThePublic is a visual keyword research tool that helps uncover:
Question-based keywords
Search intent
Content gaps
Blog/FAQ topics
It creates maps of questions, prepositions, comparisons, and alphabeticals based on your keyword.
For example:
Enter “SEO tools” and get suggestions like:
“Which SEO tools are free?”
“Why use SEO tools?”
“SEO tools vs analytics tools”
Ideal for:
Writing FAQs
Building pillar posts
Answering long-tail search intent
How Affordable is AnswerThePublic?
Previously a bit expensive, it's now more accessible under Neil Patel’s ownership.
Pricing:
Free plan: 3 free searches
Paid plans:
Individual Plan: $5/mo (unlimited searches, export options)
Pro: $49/month
Expert: $99/month
Alternative:
AlsoAsked – Similar visual question mapping
Use Reddit/Quora manually
Semrush Topic Research – Premium but powerful
Popular Feature: Visual Keyword Question Maps.
Best for: Content creators and SEO strategists who want to find out what questions and queries people are asking around a given topic.
AnswerThePublic is a visual keyword research tool that helps uncover:
Question-based keywords
Search intent
Content gaps
Blog/FAQ topics
It creates maps of questions, prepositions, comparisons, and alphabeticals based on your keyword.
For example:
Enter “SEO tools” and get suggestions like:
“Which SEO tools are free?”
“Why use SEO tools?”
“SEO tools vs analytics tools”
Ideal for:
Writing FAQs
Building pillar posts
Answering long-tail search intent
How Affordable is AnswerThePublic?
Previously a bit expensive, it's now more accessible under Neil Patel’s ownership.
Pricing:
Free plan: 3 free searches
Paid plans:
Individual Plan: $5/mo (unlimited searches, export options)
Pro: $49/month
Expert: $99/month
Alternative:
AlsoAsked – Similar visual question mapping
Use Reddit/Quora manually
Semrush Topic Research – Premium but powerful
14. LowFruits – Long-Tail Keyword Finder
Popular Feature: Difficulty Markers for Easy-to-Rank Keywords
Best for: Niche site builders, bloggers, and SEOs who want to find ultra-low-competition keywords (the “low-hanging fruit”).
LowFruits helps uncover long-tail keywords with weak competition in Google SERPs. It identifies:
Easy-to-rank terms
SERPs with weak domains (like forums, Reddit, Quora)
Low-authority ranking sites
You enter a topic, and it returns:
Search volumes
# of weak results
Keyword opportunities (flagged with fruit icons)
Perfect for:
New sites with low authority
Building topical clusters
Quick content wins
How Affordable is LowFruits?
Credit-based and very affordable.
Pricing:
Free plan: Limited credits (10 credits)
Paid plans: Starts at Standard ($29.9/month) - 3000 credits/month.
Alternative:
Keyword Chef – Similar credit-based tool
Google SERP manual analysis – Free, but time-consuming
Ahrefs (Low KD filter) – Better data, but expensive
Popular Feature: Difficulty Markers for Easy-to-Rank Keywords
Best for: Niche site builders, bloggers, and SEOs who want to find ultra-low-competition keywords (the “low-hanging fruit”).
LowFruits helps uncover long-tail keywords with weak competition in Google SERPs. It identifies:
Easy-to-rank terms
SERPs with weak domains (like forums, Reddit, Quora)
Low-authority ranking sites
You enter a topic, and it returns:
Search volumes
# of weak results
Keyword opportunities (flagged with fruit icons)
Perfect for:
New sites with low authority
Building topical clusters
Quick content wins
How Affordable is LowFruits?
Credit-based and very affordable.
Pricing:
Free plan: Limited credits (10 credits)
Paid plans: Starts at Standard ($29.9/month) - 3000 credits/month.
Alternative:
Keyword Chef – Similar credit-based tool
Google SERP manual analysis – Free, but time-consuming
Ahrefs (Low KD filter) – Better data, but expensive
Popular Feature: Difficulty Markers for Easy-to-Rank Keywords
Best for: Niche site builders, bloggers, and SEOs who want to find ultra-low-competition keywords (the “low-hanging fruit”).
LowFruits helps uncover long-tail keywords with weak competition in Google SERPs. It identifies:
Easy-to-rank terms
SERPs with weak domains (like forums, Reddit, Quora)
Low-authority ranking sites
You enter a topic, and it returns:
Search volumes
# of weak results
Keyword opportunities (flagged with fruit icons)
Perfect for:
New sites with low authority
Building topical clusters
Quick content wins
How Affordable is LowFruits?
Credit-based and very affordable.
Pricing:
Free plan: Limited credits (10 credits)
Paid plans: Starts at Standard ($29.9/month) - 3000 credits/month.
Alternative:
Keyword Chef – Similar credit-based tool
Google SERP manual analysis – Free, but time-consuming
Ahrefs (Low KD filter) – Better data, but expensive
15. Google Search Console – Search Performance Monitoring
Popular Feature: Search Performance Report
Best for: Website owners, SEO experts, and developers – basically everyone with a website – to monitor how their site is doing in Google search for free.
Google Search Console (GSC) is a must-have free SEO tool provided by Google that helps you:
Understand how your site appears in Google Search
View clicks, impressions, CTR, and rankings
Discover which queries and keywords are driving traffic
You can also:
Monitor index coverage
Detect mobile usability issues
Track Core Web Vitals
Use the URL Inspection tool to check how Google sees individual pages
Request indexing after changes
For backlinks, GSC provides a list of linking sites and your most linked pages.
It also integrates well with:
Google Analytics
Google Ads
GSC doesn’t do keyword research, but for tracking how your site performs in Google search, it’s the best free resource available.
How Affordable is Google Search Console?
There are no paid tiers or limitations on usage. You just need to verify ownership of your domain.
Pricing:
Free plan: Yes, full functionality included
Paid plan: None – it’s all free
Alternative: Bing Webmaster Tools – Similar functionality for Bing/Yahoo search. Worth using in addition to GSC.
Popular Feature: Search Performance Report
Best for: Website owners, SEO experts, and developers – basically everyone with a website – to monitor how their site is doing in Google search for free.
Google Search Console (GSC) is a must-have free SEO tool provided by Google that helps you:
Understand how your site appears in Google Search
View clicks, impressions, CTR, and rankings
Discover which queries and keywords are driving traffic
You can also:
Monitor index coverage
Detect mobile usability issues
Track Core Web Vitals
Use the URL Inspection tool to check how Google sees individual pages
Request indexing after changes
For backlinks, GSC provides a list of linking sites and your most linked pages.
It also integrates well with:
Google Analytics
Google Ads
GSC doesn’t do keyword research, but for tracking how your site performs in Google search, it’s the best free resource available.
How Affordable is Google Search Console?
There are no paid tiers or limitations on usage. You just need to verify ownership of your domain.
Pricing:
Free plan: Yes, full functionality included
Paid plan: None – it’s all free
Alternative: Bing Webmaster Tools – Similar functionality for Bing/Yahoo search. Worth using in addition to GSC.
Popular Feature: Search Performance Report
Best for: Website owners, SEO experts, and developers – basically everyone with a website – to monitor how their site is doing in Google search for free.
Google Search Console (GSC) is a must-have free SEO tool provided by Google that helps you:
Understand how your site appears in Google Search
View clicks, impressions, CTR, and rankings
Discover which queries and keywords are driving traffic
You can also:
Monitor index coverage
Detect mobile usability issues
Track Core Web Vitals
Use the URL Inspection tool to check how Google sees individual pages
Request indexing after changes
For backlinks, GSC provides a list of linking sites and your most linked pages.
It also integrates well with:
Google Analytics
Google Ads
GSC doesn’t do keyword research, but for tracking how your site performs in Google search, it’s the best free resource available.
How Affordable is Google Search Console?
There are no paid tiers or limitations on usage. You just need to verify ownership of your domain.
Pricing:
Free plan: Yes, full functionality included
Paid plan: None – it’s all free
Alternative: Bing Webmaster Tools – Similar functionality for Bing/Yahoo search. Worth using in addition to GSC.
16. SERPWatcher (Mangools) – Rank Tracking
Popular Feature: Daily Keyword Rank Tracking
Best for: SEO managers and enthusiasts who want a simple interface to track search rankings over time without a hefty subscription cost.
SERPWatcher is the rank tracking tool within the Mangools SEO suite. Mangools includes five tools:
KWFinder (keyword research)
SERPChecker
LinkMiner
SiteProfiler
And of course, SERPWatcher
With SERPWatcher, you can:
Track keyword positions daily
View trends over time
Check search volume
Use Dominance Index to see your overall visibility
Filter by location or device (desktop vs mobile)
It's especially useful for:
Tracking local SEO performance
Monitoring international markets (e.g., Google India vs. Google US)
Visualizing performance trends easily with its clean UI
How Affordable is SERPWatcher?
Moderately priced, especially since you get multiple SEO tools in one package. Mangools also frequently offers seasonal discounts.
Pricing:
Free plan: Limited – 10-day free trial (no credit card required)
Paid plans: Start at $49/month (Basic plan) (~$30/month if billed annually)
Includes:
200 tracked keywords/day
Keyword research
Backlink tracking
And more
Alternative:
Semrush’s Position Tracking (more advanced but more expensive)
ProRankTracker (dedicated rank tracking)
Rank Math (WordPress) if you want built-in tracking on your site
Popular Feature: Daily Keyword Rank Tracking
Best for: SEO managers and enthusiasts who want a simple interface to track search rankings over time without a hefty subscription cost.
SERPWatcher is the rank tracking tool within the Mangools SEO suite. Mangools includes five tools:
KWFinder (keyword research)
SERPChecker
LinkMiner
SiteProfiler
And of course, SERPWatcher
With SERPWatcher, you can:
Track keyword positions daily
View trends over time
Check search volume
Use Dominance Index to see your overall visibility
Filter by location or device (desktop vs mobile)
It's especially useful for:
Tracking local SEO performance
Monitoring international markets (e.g., Google India vs. Google US)
Visualizing performance trends easily with its clean UI
How Affordable is SERPWatcher?
Moderately priced, especially since you get multiple SEO tools in one package. Mangools also frequently offers seasonal discounts.
Pricing:
Free plan: Limited – 10-day free trial (no credit card required)
Paid plans: Start at $49/month (Basic plan) (~$30/month if billed annually)
Includes:
200 tracked keywords/day
Keyword research
Backlink tracking
And more
Alternative:
Semrush’s Position Tracking (more advanced but more expensive)
ProRankTracker (dedicated rank tracking)
Rank Math (WordPress) if you want built-in tracking on your site
Popular Feature: Daily Keyword Rank Tracking
Best for: SEO managers and enthusiasts who want a simple interface to track search rankings over time without a hefty subscription cost.
SERPWatcher is the rank tracking tool within the Mangools SEO suite. Mangools includes five tools:
KWFinder (keyword research)
SERPChecker
LinkMiner
SiteProfiler
And of course, SERPWatcher
With SERPWatcher, you can:
Track keyword positions daily
View trends over time
Check search volume
Use Dominance Index to see your overall visibility
Filter by location or device (desktop vs mobile)
It's especially useful for:
Tracking local SEO performance
Monitoring international markets (e.g., Google India vs. Google US)
Visualizing performance trends easily with its clean UI
How Affordable is SERPWatcher?
Moderately priced, especially since you get multiple SEO tools in one package. Mangools also frequently offers seasonal discounts.
Pricing:
Free plan: Limited – 10-day free trial (no credit card required)
Paid plans: Start at $49/month (Basic plan) (~$30/month if billed annually)
Includes:
200 tracked keywords/day
Keyword research
Backlink tracking
And more
Alternative:
Semrush’s Position Tracking (more advanced but more expensive)
ProRankTracker (dedicated rank tracking)
Rank Math (WordPress) if you want built-in tracking on your site
7. Google Analytics (GA4) – Web Analytics
Popular Feature: Traffic and Engagement Analysis
Best for: Website owners and marketers who want to analyze site traffic and user behavior to inform their SEO and content strategies.
Google Analytics 4 (GA4) is Google’s latest free analytics platform, replacing Universal Analytics.
It tracks:
Traffic sources (organic, social, referral, paid, etc.)
User behavior (bounce rate, page engagement, scroll depth)
Event tracking (downloads, video views, button clicks)
Conversions and goals
With GA4, you can:
See which pages perform best
Understand how SEO is impacting user behavior
Discover where you’re losing traffic (and why)
GA4 is also fully event-based, which makes it flexible and customizable without needing a ton of code.
Bonus: It integrates with Google Search Console, letting you combine search data with user engagement metrics for a full SEO performance picture.
How Affordable is Google Analytics?
Completely free – perfect for small to mid-sized websites and even most large businesses. There's also Analytics 360 for enterprises, but not needed unless you’re at massive scale.
Pricing:
Free plan: Full GA4 is 100% free
Paid plan: Analytics 360 (only for very large enterprises)
Alternative:
Matomo (open-source alternative) – Great for privacy-focused users
Adobe Analytics – Enterprise-grade but very expensive
Popular Feature: Traffic and Engagement Analysis
Best for: Website owners and marketers who want to analyze site traffic and user behavior to inform their SEO and content strategies.
Google Analytics 4 (GA4) is Google’s latest free analytics platform, replacing Universal Analytics.
It tracks:
Traffic sources (organic, social, referral, paid, etc.)
User behavior (bounce rate, page engagement, scroll depth)
Event tracking (downloads, video views, button clicks)
Conversions and goals
With GA4, you can:
See which pages perform best
Understand how SEO is impacting user behavior
Discover where you’re losing traffic (and why)
GA4 is also fully event-based, which makes it flexible and customizable without needing a ton of code.
Bonus: It integrates with Google Search Console, letting you combine search data with user engagement metrics for a full SEO performance picture.
How Affordable is Google Analytics?
Completely free – perfect for small to mid-sized websites and even most large businesses. There's also Analytics 360 for enterprises, but not needed unless you’re at massive scale.
Pricing:
Free plan: Full GA4 is 100% free
Paid plan: Analytics 360 (only for very large enterprises)
Alternative:
Matomo (open-source alternative) – Great for privacy-focused users
Adobe Analytics – Enterprise-grade but very expensive
Popular Feature: Traffic and Engagement Analysis
Best for: Website owners and marketers who want to analyze site traffic and user behavior to inform their SEO and content strategies.
Google Analytics 4 (GA4) is Google’s latest free analytics platform, replacing Universal Analytics.
It tracks:
Traffic sources (organic, social, referral, paid, etc.)
User behavior (bounce rate, page engagement, scroll depth)
Event tracking (downloads, video views, button clicks)
Conversions and goals
With GA4, you can:
See which pages perform best
Understand how SEO is impacting user behavior
Discover where you’re losing traffic (and why)
GA4 is also fully event-based, which makes it flexible and customizable without needing a ton of code.
Bonus: It integrates with Google Search Console, letting you combine search data with user engagement metrics for a full SEO performance picture.
How Affordable is Google Analytics?
Completely free – perfect for small to mid-sized websites and even most large businesses. There's also Analytics 360 for enterprises, but not needed unless you’re at massive scale.
Pricing:
Free plan: Full GA4 is 100% free
Paid plan: Analytics 360 (only for very large enterprises)
Alternative:
Matomo (open-source alternative) – Great for privacy-focused users
Adobe Analytics – Enterprise-grade but very expensive
Maximize Your ROI with Affordable SEO Tools
I hope this comprehensive guide helps you choose the right mix of SEO tools for your needs. Remember, just because a tool is expensive doesn’t mean it’s the best for your situation. You can absolutely excel with a stack of carefully chosen affordable (or free) SEO tools.
The key is to balance the tool’s functionality with its cost and your specific goals. All the 16 tools we’ve covered in this blog are effective options that cover most SEO tasks without draining your budget – from finding the perfect keywords to analyzing your site’s performance.
However, keep in mind that SEO success isn’t just about tools – it’s also about quality content. High-quality, relevant content is what search engines ultimately want to deliver to users.
This is where a tool like GravityWrite shines as an affordable way to produce that content. GravityWrite is not only budget-friendly (with a free plan to get started and paid plans from just $15/month, but it also ensures you’re creating the kind of high-quality, SEO-optimized content that can drive results.
Ready to take your SEO game to the next level without overspending?
I hope this comprehensive guide helps you choose the right mix of SEO tools for your needs. Remember, just because a tool is expensive doesn’t mean it’s the best for your situation. You can absolutely excel with a stack of carefully chosen affordable (or free) SEO tools.
The key is to balance the tool’s functionality with its cost and your specific goals. All the 16 tools we’ve covered in this blog are effective options that cover most SEO tasks without draining your budget – from finding the perfect keywords to analyzing your site’s performance.
However, keep in mind that SEO success isn’t just about tools – it’s also about quality content. High-quality, relevant content is what search engines ultimately want to deliver to users.
This is where a tool like GravityWrite shines as an affordable way to produce that content. GravityWrite is not only budget-friendly (with a free plan to get started and paid plans from just $15/month, but it also ensures you’re creating the kind of high-quality, SEO-optimized content that can drive results.
Ready to take your SEO game to the next level without overspending?
I hope this comprehensive guide helps you choose the right mix of SEO tools for your needs. Remember, just because a tool is expensive doesn’t mean it’s the best for your situation. You can absolutely excel with a stack of carefully chosen affordable (or free) SEO tools.
The key is to balance the tool’s functionality with its cost and your specific goals. All the 16 tools we’ve covered in this blog are effective options that cover most SEO tasks without draining your budget – from finding the perfect keywords to analyzing your site’s performance.
However, keep in mind that SEO success isn’t just about tools – it’s also about quality content. High-quality, relevant content is what search engines ultimately want to deliver to users.
This is where a tool like GravityWrite shines as an affordable way to produce that content. GravityWrite is not only budget-friendly (with a free plan to get started and paid plans from just $15/month, but it also ensures you’re creating the kind of high-quality, SEO-optimized content that can drive results.
Ready to take your SEO game to the next level without overspending?
FAQs on Affordable SEO Tools
1. What is the cheapest SEO tool?
If you're looking for affordability and maximum value for content creation and SEO optimization, GravityWrite is the top pick. At only $15/month, it helps you generate long-form SEO content, meta titles, keyword clusters, and more, making it one of the most powerful low-cost all-in-one content tools available today.
2. Which SEO tool is free?
Several high-impact tools are available for free:
And don’t miss GravityWrite’s free plan, which gives you 1,000 words/month completely free—perfect for testing its AI-powered content and SEO tools with zero risk.
Google Keyword Planner – for basic keyword research
Google Search Console – for performance tracking and indexing
Google Analytics (GA4) – for traffic and user behavior insightsRank Math – for on-page SEO in WordPress
3. Which tool is best for SEO?
It depends on your SEO goals:
For full-site audits and keyword tracking, SE Ranking is a powerful and affordable all-in-one solution.
But for content-led SEO strategies, GravityWrite shines as the best-value tool. It uses AI to create SEO-friendly blog posts, titles, meta descriptions, and keyword maps—all starting at just $15/month (with a free plan to get started).
If your SEO results depend on high-quality content—and they often do—GravityWrite is your go-to.
4. How can I do SEO without paying?
Yes, you can! Use these free tools to build a solid SEO foundation:
GravityWrite Free Plan – generate up to 1,000 SEO-optimized words/month for free. It’s the easiest way to produce content that ranks—without sounding robotic or generic.
Google Search Console – check rankings and indexing issues
Google Keyword Planner – find keyword ideas
GA4 – understand how users interact with your site
1. What is the cheapest SEO tool?
If you're looking for affordability and maximum value for content creation and SEO optimization, GravityWrite is the top pick. At only $15/month, it helps you generate long-form SEO content, meta titles, keyword clusters, and more, making it one of the most powerful low-cost all-in-one content tools available today.
2. Which SEO tool is free?
Several high-impact tools are available for free:
And don’t miss GravityWrite’s free plan, which gives you 1,000 words/month completely free—perfect for testing its AI-powered content and SEO tools with zero risk.
Google Keyword Planner – for basic keyword research
Google Search Console – for performance tracking and indexing
Google Analytics (GA4) – for traffic and user behavior insightsRank Math – for on-page SEO in WordPress
3. Which tool is best for SEO?
It depends on your SEO goals:
For full-site audits and keyword tracking, SE Ranking is a powerful and affordable all-in-one solution.
But for content-led SEO strategies, GravityWrite shines as the best-value tool. It uses AI to create SEO-friendly blog posts, titles, meta descriptions, and keyword maps—all starting at just $15/month (with a free plan to get started).
If your SEO results depend on high-quality content—and they often do—GravityWrite is your go-to.
4. How can I do SEO without paying?
Yes, you can! Use these free tools to build a solid SEO foundation:
GravityWrite Free Plan – generate up to 1,000 SEO-optimized words/month for free. It’s the easiest way to produce content that ranks—without sounding robotic or generic.
Google Search Console – check rankings and indexing issues
Google Keyword Planner – find keyword ideas
GA4 – understand how users interact with your site
1. What is the cheapest SEO tool?
If you're looking for affordability and maximum value for content creation and SEO optimization, GravityWrite is the top pick. At only $15/month, it helps you generate long-form SEO content, meta titles, keyword clusters, and more, making it one of the most powerful low-cost all-in-one content tools available today.
2. Which SEO tool is free?
Several high-impact tools are available for free:
And don’t miss GravityWrite’s free plan, which gives you 1,000 words/month completely free—perfect for testing its AI-powered content and SEO tools with zero risk.
Google Keyword Planner – for basic keyword research
Google Search Console – for performance tracking and indexing
Google Analytics (GA4) – for traffic and user behavior insightsRank Math – for on-page SEO in WordPress
3. Which tool is best for SEO?
It depends on your SEO goals:
For full-site audits and keyword tracking, SE Ranking is a powerful and affordable all-in-one solution.
But for content-led SEO strategies, GravityWrite shines as the best-value tool. It uses AI to create SEO-friendly blog posts, titles, meta descriptions, and keyword maps—all starting at just $15/month (with a free plan to get started).
If your SEO results depend on high-quality content—and they often do—GravityWrite is your go-to.
4. How can I do SEO without paying?
Yes, you can! Use these free tools to build a solid SEO foundation:
GravityWrite Free Plan – generate up to 1,000 SEO-optimized words/month for free. It’s the easiest way to produce content that ranks—without sounding robotic or generic.
Google Search Console – check rankings and indexing issues
Google Keyword Planner – find keyword ideas
GA4 – understand how users interact with your site
TABLE OF CONTENTS
Want to create long-form content?
Create 5000+ words high quality content in seconds.
Latest articles
stay in the loop