PPC Specialist (Google & Meta)

Job Description

We're looking for a skilled PPC Specialist to join our growing team at Website Learners for the product called “GravityWrite”. You'll be responsible for planning and executing paid advertising campaigns across multiple digital platforms to promote our AI-powered content creation tools.

Responsibilities

• Create, manage, and optimize Google Ads campaigns, Facebook, Instagram and LinkedIn.

• Ensure optimal budget allocation and practical ad placements across search, video, and display channels.

• Implement robust conversion tracking mechanisms. Set up conversion goals and track key metrics accurately.

• Conduct A/B testing of ad variations, landing pages, and targeting parameters.

• Collaborate with the creative team to develop effective ad content.

• Use analytics tools, such as Google Analytics, to monitor campaign performance, & generate insightful reports.

Requirements

• 2-5 Years of experience managing Google & Meta Ad campaigns in the IT SaaS.

• Require experience in diverse international markets across various domains, specially US, Canada & UK.

• Ability to design marketing campaigns and initiatives with a defined ROI within a stipulated period

• Strong analytical skills with the ability to interpret data and draw actionable insights.

• Familiarity with Google Analytics or similar analytics platforms.

• Hands-on experience in Meta Ads would be preferred

• Google Ads certifications (e.g., Google Ads Search, Google Ads Video, Google Ads Display) are necessary.

Good to Have

• Knowledge of A/B testing and optimization techniques

• Familiarity with marketing automation tools

• Any other certifications related to paid advertising is a plus